{"id":509850,"date":"2026-03-02T17:36:08","date_gmt":"2026-03-02T17:36:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/509850\/"},"modified":"2026-03-02T17:36:08","modified_gmt":"2026-03-02T17:36:08","slug":"apple-launches-iphone-17e-with-prices-starting-at-599","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/509850\/","title":{"rendered":"Apple launches iPhone 17e with prices starting at $599"},"content":{"rendered":"\n<p class=\"yf-1fy9kyt\">March 2 (Reuters) &#8211; Apple on Monday launched iPhone 17e, its more \u200caffordable smartphone model that starts \u200cat a price of $599 with 256 gigabytes of \u200bstorage, as it looks to defend its share in a fiercely competitive global handset market.<\/p>\n<p class=\"yf-1fy9kyt\">The move comes as \u200cmemory chip prices \u2060climb amid a global shortage, suggesting Apple is willing to \u2060absorb some component cost pressure to make its lowest-priced model more \u200bcompelling.<\/p>\n<p class=\"yf-1fy9kyt\">By offering \u200bhigher storage at \u200bthe same price \u200cpoint, Apple is positioning the 17e as a stronger value option as it looks to attract new users and defend market share against rivals \u200cfacing tighter supply constraints.<\/p>\n<p class=\"yf-1fy9kyt\">Some \u200banalysts view the higher \u200bstorage at \u200bthe same starting price \u200cas effectively a price \u200bcut, since \u200bcustomers previously had to pay an upcharge to access the higher \u200bcapacity.<\/p>\n<p class=\"yf-1fy9kyt\">(Reporting by \u200cAkash Sriram in Bengaluru and \u200bStephen Nellis in San Francisco; Editing \u200bby Anil D&#8217;Silva)<\/p>\n","protected":false},"excerpt":{"rendered":"March 2 (Reuters) &#8211; Apple on Monday launched iPhone 17e, its more \u200caffordable smartphone model that starts \u200cat&hellip;\n","protected":false},"author":2,"featured_media":509851,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[1572,49,48,202790,61],"class_list":["post-509850","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-apple","tag-ca","tag-canada","tag-global-shortage","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/509850","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=509850"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/509850\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/509851"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=509850"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=509850"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=509850"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}