{"id":516092,"date":"2026-03-05T14:08:10","date_gmt":"2026-03-05T14:08:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/516092\/"},"modified":"2026-03-05T14:08:10","modified_gmt":"2026-03-05T14:08:10","slug":"kylie-jenners-sprinter-brand-looks-to-be-pivoting-from-booze-toward-health","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/516092\/","title":{"rendered":"Kylie Jenner’s Sprinter Brand Looks to Be Pivoting From Booze Toward Health"},"content":{"rendered":"

Kylie Jenner’s Sprinter Brand
\n Sprinting in Healthy New Direction???<\/p>\n

\n Published
\n March 5, 2026
\n 2:30 AM PST\n <\/p>\n

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Kylie Jenner<\/a> might be staging an intervention for her brand Sprinter … because it seems she’s trading vodka seltzers for nutritional shakes in the company’s portfolio.<\/p>\n

Here’s the deal … after fans began to speculate Jenner was breaking up with the brand — which launched almost exactly 2 years ago — the mogul came out and posted the brand’s logo onto her Instagram story, writing, “We’ve been working honey.” The company then scrubbed their social media.<\/p>\n

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\"kylie<\/p>\n

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Kylie doubled down on the mystery by dropping a video of her hand pouring a powdered substance into a water bottle and tagging Sprinter’s account.<\/p>\n

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While Kylie hasn’t officially said what she’s doing with the brand … we did some snooping and found the company has filed for a ton of trademarks in the last few weeks.<\/p>\n

These trademarks cover numerous products including dietary and nutritional supplements, supplement shakes, supplement energy bars, vitamins … and several different kinds of powders for making energy drinks, sports beverages, non-alcoholic cocktail mixes.<\/p>\n

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Kylie’s obviously super health-conscious … so, it’s not surprising to see her take Sprinter away from the oversaturated market of vodka seltzers.<\/p>\n

No word yet on when she might share the full details of her plan with the rest of the world … but, we know the news will surely get hearts racing faster than a 100-meter dash!<\/p>\n","protected":false},"excerpt":{"rendered":"Kylie Jenner’s Sprinter Brand Sprinting in Healthy New Direction??? Published March 5, 2026 2:30 AM PST Kylie Jenner…\n","protected":false},"author":2,"featured_media":516093,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[49,48,361,75],"class_list":["post-516092","post","type-post","status-publish","format-standard","has-post-thumbnail","category-celebrities","tag-ca","tag-canada","tag-celebrities","tag-entertainment"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/516092","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=516092"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/516092\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/516093"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=516092"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=516092"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=516092"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}