{"id":520632,"date":"2026-03-07T15:20:11","date_gmt":"2026-03-07T15:20:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/520632\/"},"modified":"2026-03-07T15:20:11","modified_gmt":"2026-03-07T15:20:11","slug":"this-tsx-dividend-stock-is-down-48-and-still-worth-every-dollar","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/520632\/","title":{"rendered":"This TSX Dividend Stock is Down 48% and Still Worth Every Dollar"},"content":{"rendered":"\n

A stock down nearly 50% from its high usually signals trouble. But when that stock is goeasy (TSX:GSY<\/a>), the sell-off looks less like a fundamental collapse and more like the market throwing the baby out with the bathwater. GSY stock is a steal at today\u2019s 48% discount, the undervalued<\/a> sub-prime lender could sustain growth through market turbulence and shine for contrarian investors buying the dip.<\/p>\n

Canada\u2019s leading non\u2011prime lender has seen its shares cut in half, falling from a 52\u2011week high of $216.50 to current levels under $112.50 (at writing). The drop has pushed its dividend yield to an attractive<\/a> 5.2%. goeasy stock presents a compelling long-term value investment opportunity for value investors willing to look past current fears.<\/p>\n

\"chart<\/p>\n

Source: Getty Images<\/p>\n

Why goeasy stock is down <\/p>\n

Two factors explain the market\u2019s sudden distaste for goeasy: sector pressure and leadership turbulence.<\/p>\n

The non\u2011prime lending space is facing headwinds. Persistent macroeconomic weakness has squeezed consumers, and delinquencies are ticking higher. During the third-quarter of 2025, goeasy\u2019s allowance for future credit losses increased to 8.13%, up from 7.92% in the prior quarter. Markets hate deteriorating credit metrics, and fears of a 2008\u2011style meltdown have sent alternative lenders into deep discount territory.<\/p>\n

Compounding the sector concerns, goeasy lost its CFO in September 2025, followed by its CEO in December. Hal Khouri\u2019s abrupt departure as CFO was quickly followed by an appointment of interim CFO Felix Wu. Then CEO Dan Rees resigned for health reasons, with Patrick Ens \u2013 then president of subsidiary easyfinancial \u2013 taking the top job on January 1, 2026.<\/p>\n

Losing two C\u2011suite executives in four months would rattle any company. But Ens isn\u2019t an outsider. He was identified as a potential CEO candidate as early as 2023 and joined goeasy in 2024 to lead its largest revenue generator, easyfinancial. His background as a risk analyst is particularly relevant as the company navigates a challenging credit environment.<\/p>\n

Still, the market has lapsed into wait\u2011and\u2011see mode, heavily discounting the stock until the new leadership team proves itself.<\/p>\n

Why GSY stock is still worth every dollar <\/p>\n

Here\u2019s where the contrarian investment opportunity on GSY stock emerges.<\/p>\n

Credit cycles come and go. Financially strong lenders use downturns to gain market share as smaller, capital\u2011constrained competitors exit. goeasy is positioned to do exactly that.<\/p>\n

The company reported a record loan book of $5.4 billion by September 30, 2025, 24% year\u2011over\u2011year growth. Even if external lenders tighten funding, goeasy estimates it can grow its consumer loan portfolio by $350 million annually using only internal cash flows. The business can keep expanding through 2026 and into 2027 without tapping external debt markets.<\/p>\n

Importantly, the loan book is becoming more secure. About 48% of easyfinancial\u2019s loans are now secured, up from 45% a year earlier. That shift reduces risk precisely when it matters most.<\/p>\n

Valuation tells its own compelling story. goeasy stock trades at a forward P\/E of just 5.6 times \u2013 a steep discount to its historical range of 10\u201312 times. The forward price earnings-to-growth (PEG<\/a>) ratio of 0.3 suggests the stock is significantly undervalued given its future earnings growth potential. GSY stock stands as one of the cheapest growth stocks in the Canadian financial services sector today. It\u2019s irrationally cheap.<\/p>\n

The Canadian non\u2011prime market also deserves context. It isn\u2019t the U.S. sub\u2011prime market of 2007. Lending standards, regulatory oversight, and consumer dynamics differ meaningfully. Recent investor panic could be overblown.<\/p>\n

A dividend you can sleep on <\/p>\n

The 5.2% yield on goeasy stock is attractive, but safety matters more. GSY\u2019s payout ratio typically hovers around 30% of normalized earnings. Even if earnings take a 20% hit from bad loans, the dividend would remain well covered.<\/p>\n

Add a renewed share buyback authorization, permitting repurchases of up to 10% of the public float through December 2026, and shareholders have multiple paths to upside.<\/p>\n

The next catalyst arrives March 25 when goeasy reports fourth\u2011quarter 2025 earnings. The new leadership\u2019s initial commentary and 2026 guidance could reset market narratives.<\/p>\n

The Foolish bottom line <\/p>\n

goeasy stock is a strong-willed contrarian investor\u2019s friend. Credit metrics bear watching, and the new leadership must prove itself. But a 48% drop in a dominant, profitable lender with a 5.2% dividend yield and a single\u2011digit P\/E is the kind of opportunity value investors often dream about. When cycles turn, market leaders emerge stronger. And goeasy is a strong recovery candidate for new money right now.<\/p>\n","protected":false},"excerpt":{"rendered":"A stock down nearly 50% from its high usually signals trouble. But when that stock is goeasy (TSX:GSY),…\n","protected":false},"author":2,"featured_media":492044,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[45,49,48,205423],"class_list":{"0":"post-520632","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"tag-business","9":"tag-ca","10":"tag-canada","11":"tag-tsx-stocks"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/520632","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=520632"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/520632\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/492044"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=520632"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=520632"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=520632"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}