{"id":523197,"date":"2026-03-08T20:44:07","date_gmt":"2026-03-08T20:44:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/523197\/"},"modified":"2026-03-08T20:44:07","modified_gmt":"2026-03-08T20:44:07","slug":"apple-is-going-high-end-with-new-ultra-products-next","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/523197\/","title":{"rendered":"Apple is going high-end with new \u2018Ultra\u2019 products next"},"content":{"rendered":"<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">Fresh off launching the low-cost <a href=\"https:\/\/www.theverge.com\/tech\/888712\/macbook-neo-laptop-iphone-chip-apple-event-photos-price-features\" rel=\"nofollow noopener\" target=\"_blank\">MacBook Neo<\/a>, Apple is reportedly preparing at least three new products that will fit into its highest-end \u201cultra\u201d lineup. According to <a href=\"https:\/\/www.bloomberg.com\/news\/newsletters\/2026-03-08\/apple-to-expand-ultra-lines-after-599-macbook-neo-3d-printed-aluminum-imacs-mmhpa12d?srnd=undefined\" rel=\"nofollow noopener\" target=\"_blank\">Bloomberg\u2019s<\/a> Mark Gruman, the next batch of releases may not bear the \u201cultra\u201d name, like its Watch, but will all command price premiums over their mainline counterparts.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">There\u2019s the oft-rumored <a href=\"https:\/\/www.theverge.com\/news\/850114\/apples-foldable-gets-prossered\" rel=\"nofollow noopener\" target=\"_blank\">foldable iPhone<\/a>, which is expected to cost around <a href=\"https:\/\/www.theverge.com\/news\/782366\/foldable-details-iphone-air-ifixit-teardown\" rel=\"nofollow noopener\" target=\"_blank\">$2,000<\/a>, and a <a href=\"https:\/\/www.theverge.com\/tech\/884089\/apple-touchscreen-macbook-pro-dynamic-island\" rel=\"nofollow noopener\" target=\"_blank\">touchscreen MacBook Pro<\/a> is supposedly slated for the fall. Those are pretty straightforward plays for the higher end of the market. More interesting are the next-gen AirPods, which are rumored to <a href=\"https:\/\/www.theverge.com\/tech\/880293\/apple-ai-hardware-smart-glasses-pin-airpods\" rel=\"nofollow noopener\" target=\"_blank\">include cameras<\/a> to feed visual context to Siri. Since AirPods already use the Pro and Max branding, similar to Apple Silicon, a set of AirPods Ultra could very well be on the docket.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">Between the Neo and <a href=\"https:\/\/www.theverge.com\/tech\/887202\/apple-touchscreen-macbook-ipad-hybrid\" rel=\"nofollow noopener\" target=\"_blank\">multiple foldables<\/a> in the works, it seems that Apple is simultaneously trying to go further up- and down-market.<\/p>\n","protected":false},"excerpt":{"rendered":"Fresh off launching the low-cost MacBook Neo, Apple is reportedly preparing at least three new products that will&hellip;\n","protected":false},"author":2,"featured_media":160246,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[1572,77113,49,48,195,1575,64,61],"class_list":{"0":"post-523197","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-technology","8":"tag-apple","9":"tag-apple-rumors","10":"tag-ca","11":"tag-canada","12":"tag-gadgets","13":"tag-iphone","14":"tag-tech","15":"tag-technology"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/523197","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=523197"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/523197\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/160246"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=523197"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=523197"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=523197"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}