{"id":524263,"date":"2026-03-09T09:22:07","date_gmt":"2026-03-09T09:22:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/524263\/"},"modified":"2026-03-09T09:22:07","modified_gmt":"2026-03-09T09:22:07","slug":"cult-fits-fitness-playbook-widens-affordable-gyms-pilates-studios-and-products-fuel-growth","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/524263\/","title":{"rendered":"Cult.fit&#8217;s fitness playbook widens: Affordable gyms, Pilates studios and products fuel growth"},"content":{"rendered":"<p>\u201cFitness brands today are no longer competing only as gyms\u2014they\u2019re competing as lifestyle ecosystems,\u201d said Akshat Gupta, principal (consumer and internet) at consultancy Praxis Global Alliance. \u201cConsumers increasingly see health, beauty, nutrition and activity as part of the same journey, which is why companies are trying to build a broader portfolio across services, products and experiences.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"\u201cFitness brands today are no longer competing only as gyms\u2014they\u2019re competing as lifestyle ecosystems,\u201d said Akshat Gupta, principal&hellip;\n","protected":false},"author":2,"featured_media":524264,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[49,48,141530,206414,118984,206423,407,206416,36393,206417,206418,26505,84,27907,206419,206415,164,183577,83735,1640,206422,206420,206421],"class_list":{"0":"post-524263","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-fitness","8":"tag-ca","9":"tag-canada","10":"tag-consumer-products","11":"tag-cult-neo","12":"tag-cult-fit","13":"tag-curated-fitness-experiences","14":"tag-fitness","15":"tag-fitness-expansion","16":"tag-fitness-goals","17":"tag-fitness-market-in-india","18":"tag-getting-healthy","19":"tag-gyms","20":"tag-health","21":"tag-health-tech","22":"tag-hitting-the-gym","23":"tag-india-fitness-market","24":"tag-ipo","25":"tag-lifestyle-brand","26":"tag-lifestyle-changes","27":"tag-pilates","28":"tag-pilates-and-functional-training","29":"tag-preventive-fitness-increasing","30":"tag-specialized-gym-training"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/524263","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=524263"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/524263\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/524264"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=524263"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=524263"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=524263"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}