{"id":524724,"date":"2026-03-09T15:02:10","date_gmt":"2026-03-09T15:02:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/524724\/"},"modified":"2026-03-09T15:02:10","modified_gmt":"2026-03-09T15:02:10","slug":"samsungs-pro-grade-apv-codec-supported-on-galaxy-s26-ultra-samsung-newsroom-u-k","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/524724\/","title":{"rendered":"Samsung\u2019s Pro-Grade APV Codec Supported on Galaxy S26 Ultra \u2013 Samsung Newsroom U.K."},"content":{"rendered":"<p>Samsung Galaxy is the device of choice for creators of all kinds looking to shoot eye-catching, professional-grade content \u2014 and with\u00a0<a href=\"https:\/\/www.samsung.com\/us\/smartphones\/galaxy-s26-ultra\/buy\/?r=true&amp;referrer=usnewsroom\" rel=\"nofollow noopener\" target=\"_blank\">Galaxy S26 Ultra<\/a>, that experience is getting even better.<\/p>\n<p>\u00a0<\/p>\n<p>Samsung developed its Advanced Professional Video (APV) codec in collaboration with Qualcomm Technologies, Inc. as an open standard for professional video creation so the technology could be available to as many users as possible.<\/p>\n<p>\u00a0<\/p>\n<p>It took years of close collaboration between the two companies to make APV a reality on the Snapdragon\u00ae 8 Elite Gen 5 Mobile Platform for Galaxy<a href=\"#_edn1\" name=\"_ednref1\">1<\/a>\u00a0chipset that powers\u00a0<a href=\"https:\/\/www.samsung.com\/us\/smartphones\/galaxy-s26-ultra\/buy\/?r=true&amp;referrer=usnewsroom\" rel=\"nofollow noopener\" target=\"_blank\">Galaxy S26 Ultra<\/a>. APV is the latest example of Samsung\u2019s commitment to put the user experience first by collaborating with other industry leaders.<\/p>\n<p>\u00a0<\/p>\n<p>What is Samsung\u2019s Advanced Professional Video (APV) Codec on Galaxy S26 Ultra?<\/p>\n<p><a href=\"https:\/\/www.samsung.com\/us\/smartphones\/galaxy-s26-ultra\/buy\/?r=true&amp;referrer=usnewsroom\" rel=\"nofollow noopener\" target=\"_blank\">Galaxy S26 Ultra<\/a>\u00a0is the first Galaxy device to support APV, enabling higher-quality video files that use your device storage more efficiently. For anyone who wants pro-level quality without sacrificing the convenience and portability of shooting video on mobile, APV on\u00a0<a href=\"https:\/\/www.samsung.com\/us\/smartphones\/galaxy-s26-ultra\/buy\/?r=true&amp;referrer=usnewsroom\" rel=\"nofollow noopener\" target=\"_blank\">Galaxy S26 Ultra<\/a>\u00a0is a game changer.<\/p>\n<p>\u00a0<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-23751 size-full\" src=\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2026\/03\/Fountain_HEVC_10th-690x460.png\" alt=\"\" width=\"690\" height=\"460\"\/><\/p>\n<p class=\"wp-caption-text\">Codecs compress and decompress video files for storage and sharing. With an HEVC codec, the system often removes very small visual details to reduce file size. As a result, fine elements like water droplets, splashes, or subtle textures in the image become blurred after rounds of encoding.<\/p>\n<p>\u00a0<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-23750 size-full\" src=\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2026\/03\/Fountain_APV_10th-690x460.png\" alt=\"\" width=\"690\" height=\"460\"\/><\/p>\n<p class=\"wp-caption-text\">APV preserves more of the original information, which helps maintain delicate details such as water droplets, textures, and motion \u2014 noted by the clarity of the splash in the image despite multiple rounds of encoding. APV codecs achieve visually lossless quality even when subjected to repeated editing.<\/p>\n<p>\u00a0<\/p>\n<p>Codecs compress and decompress video files for storage and sharing. With an HEVC codec, the system often removes very small visual details to reduce file size. As a result, fine elements like water droplets, splashes, or subtle textures in the image become blurred after rounds of encoding.<\/p>\n<p>\u00a0<\/p>\n<p>APV preserves more of the original information, which helps maintain delicate details such as water droplets, textures, and motion \u2014 noted by the clarity of the splash in the image despite multiple rounds of encoding. APV codecs achieve visually lossless quality even when subjected to repeated editing.<\/p>\n<p>\u00a0<\/p>\n<p>How does APV Work?<\/p>\n<p>While other smartphone codecs prioritise small file sizes, they are not built for high-quality editing. APV makes for easier editing and more creative flexibility.<\/p>\n<p>\u00a0<\/p>\n<p>Now you can capture video content on your Galaxy device that behaves like cinematic professional camera footage when it\u2019s time to edit \u2014 maintaining video quality even after repeated edits. Supporting up to 8K resolution at 30 frames per second, APV uses 10% less storage than other comparable formats while maintaining the same objective visual quality.<\/p>\n<p>\u00a0<\/p>\n<p>How to Enable APV on\u00a0<a href=\"https:\/\/www.samsung.com\/uk\/smartphones\/galaxy-s26-ultra\/buy\/\" rel=\"nofollow noopener\" target=\"_blank\">Galaxy S26 Ultra<\/a><\/p>\n<p>Navigate to\u00a0Camera &gt;\u00a0Settings &gt;\u00a0Video Format &gt;\u00a0APV<br \/>\nChoose preferred APV control\u00a0APV HDR\u00a0or\u00a0APV Log<br \/>\nSelect the type of file compression\u00a0APV 422 HQ\u00a0(high-quality video) or\u00a0APOV 422 LQ\u00a0(optimized for storage capacity and limited data rates)<br \/>\nToggle selected shooting mode on or off in\u00a0Camera\u00a0preview<br \/>\nUsers also have the option to record APV directly to external USB storage, navigate to\u00a0Camera &gt;\u00a0Settings &gt;\u00a0Save to External Storage<\/p>\n<p>\u00a0<\/p>\n<p>Learn more about APV\u00a0<a href=\"https:\/\/developer.samsung.com\/mobile\/apv.html\" rel=\"nofollow noopener\" target=\"_blank\">here<\/a>, and explore the capabilities of\u00a0<a href=\"https:\/\/www.samsung.com\/uk\/smartphones\/galaxy-s26-ultra\/buy\/\" rel=\"nofollow noopener\" target=\"_blank\">Galaxy S26 Ultra<\/a>\u00a0and all the latest Galaxy devices on\u00a0<a href=\"https:\/\/www.samsung.com\/uk\" rel=\"nofollow noopener\" target=\"_blank\">Samsung.com\/uk<\/a>.<\/p>\n<p>\u00a0<\/p>\n<p>Not sure you\u2019re ready to make the switch to Galaxy? Check out\u00a0<a href=\"https:\/\/www.samsung.com\/uk\/try-galaxy-on-your-phone\/\" rel=\"nofollow noopener\" target=\"_blank\">Try Galaxy<\/a> to test out some of the latest features on the device you\u2019re holding right now.<\/p>\n<p>\u00a0<\/p>\n<p><a href=\"#_ednref1\" name=\"_edn1\">1<\/a> Snapdragon branded products are products of Qualcomm Technologies, Inc. and\/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated.<\/p>\n","protected":false},"excerpt":{"rendered":"Samsung Galaxy is the device of choice for creators of all kinds looking to shoot eye-catching, professional-grade content&hellip;\n","protected":false},"author":2,"featured_media":524725,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[49,48,61],"class_list":["post-524724","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-ca","tag-canada","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/524724","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=524724"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/524724\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/524725"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=524724"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=524724"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=524724"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}