{"id":527342,"date":"2026-03-10T18:27:08","date_gmt":"2026-03-10T18:27:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/527342\/"},"modified":"2026-03-10T18:27:08","modified_gmt":"2026-03-10T18:27:08","slug":"montreals-igloofest-is-coming-to-edmonton","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/527342\/","title":{"rendered":"Montreal\u2019s Igloofest is coming to Edmonton"},"content":{"rendered":"\n

Montreal\u2019s outdoor winter music festival, Igloofest<\/a>, has come out west. Edmonton is set to be the first anglophone city to host the festival. Two years in the making, Igloofest Edmonton is hitting the ICE District from March 12 to 14. Ahead of the festival, The Gateway, chatted with Tasha Prentice, Igloofest\u2019s brand and market expansion director.<\/p>\n

On choosing Edmonton for the expansion, it was in part because of Edmonton being \u201cculturally similar. Edmonton embraces the cold as much as we do in Montreal. Everything being related to winter sports and hockey is something we both share. And, it\u2019s also a good opportunity because there\u2019s not as many things going on in winter,\u201d Prentice explained.\u00a0<\/p>\n

Considering the last outdoor dance music festival, DSTRKT25<\/a> was in September, Igloofest is gearing up to be the city\u2019s only outdoor music festival in the middle of winter. And this is a part of the festival. For 18 years, Igloofest Montreal has been having folks dressed in colourful winter clothes. And, Prentice is hoping Edmonton does the same here as well.\u00a0<\/p>\n

Between all four Igloofest festivals in Montreal, Gatineau, Quebec, and Edmonton, while some artists cross over between festivals, each one \u201cusually has original programming. There\u2019s different music styles for different crowds. In Montreal, we\u2019re playing a lot with hyperpop and having a bit more of an edge, but also Belgian hip-hop. In Quebec City, we\u2019re seeing what reflects more is EDM, and same thing for Gatineau. And for Edmonton, we\u2019re testing out new things this year,\u201d Prentice said.\u00a0<\/p>\n

For Edmonton, Alison Wonderland<\/a>, Disclosure<\/a>, and Deadmau5<\/a> are headlining. Prentice said that while Alison Wonderland and Disclosure are more of a test on the market, Deadmau5, since he\u2019s Canadian, was a \u201cno brainer.\u201d Deadmau5, Joel Zimmerman\u2019s DJ project, is widely regarded as the best, most well known, and most successful DJ in Canadian EDM history. He has an extensive show history in Alberta, but mainly in Calgary. He hasn\u2019t played here in Edmonton since 2013.<\/p>\n

But aside from the artists, Prentice said one of their goals is keeping the experience similar across the different cities. \u201cWe want to have an experience that is reflective of what we started in Montreal,\u201d Prentice explained.<\/p>\n

Prentice said that students are a market they consider, often working with student groups to get cheaper tickets and allow for giveaways. And the University of Alberta Students\u2019 Union (UASU) is in on it too, giving students the chance to use the code UAIGLOO when buying tickets for 15 per cent off.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"Montreal\u2019s outdoor winter music festival, Igloofest, has come out west. Edmonton is set to be the first anglophone…\n","protected":false},"author":2,"featured_media":527343,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[194292],"tags":[207279,207280,6175,49,48,207281,207282,136632,207283,23752,207284,207285,207286,2338,203250,203251,203252,81244,174757],"class_list":["post-527342","post","type-post","status-publish","format-standard","has-post-thumbnail","category-montreal","tag-alison-wonderland","tag-alison-wonderland-edmonton","tag-arts-and-culture","tag-ca","tag-canada","tag-deadmau5","tag-deadmau5-edmonton","tag-disclosure","tag-disclosure-edmonton","tag-edmonton","tag-igloofest","tag-igloofest-edmonton","tag-liam-hodder","tag-montreal","tag-the-gateway","tag-u-of-a","tag-ualberta","tag-university-of-alberta","tag-yeg"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/527342","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=527342"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/527342\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/527343"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=527342"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=527342"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=527342"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}