{"id":527486,"date":"2026-03-10T19:49:10","date_gmt":"2026-03-10T19:49:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/527486\/"},"modified":"2026-03-10T19:49:10","modified_gmt":"2026-03-10T19:49:10","slug":"take-a-look-at-the-branding-work-of-creative-group-na1","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/527486\/","title":{"rendered":"Take a look at the branding work of creative group NA1"},"content":{"rendered":"<p data-block-key=\"278ei\">Although <a href=\"https:\/\/www.instagram.com\/na1.group\/?hl=en\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">NA1\u2019s<\/a> creative focus is on branding, the multidisciplinary collective doesn\u2019t operate like your usual agency. This is for two reasons: the first being that the studio doesn\u2019t really have a fixed in-house team, it collaborates with creatives across disciplines, frequently shapeshifting with a project-driven approach to practice. The second being that when designer and founding director Hana Na decided to set up a visual practice of her own, she wanted her offering to be as much about strategy as it was about establishing a visual style for the brands that she collaborated with.<\/p>\n<p data-block-key=\"e8pkp\">Hana is a firm believer in visual decisions not just being an expression of personal taste \u201cor ego\u201d, but instead, a sensitive appreciation of each client\u2019s \u201ccore DNA\u201d, she says. With this strategic foundation NA1\u2019s work puts concepts first, aiming to deliver \u201cgenuine stories and authenticity\u201d through unique visual codes. Its portfolio is proof that each project can look quite different when you de-centre any sense of house style and focus on a singular message or sentiment \u2013 from paired down fashion branding that feels <a href=\"https:\/\/www.instagram.com\/p\/DCbPzH4Rs49\/?hl=en&amp;img_index=1\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">distinctly editorial<\/a> to <a href=\"https:\/\/www.instagram.com\/p\/DVQXsZRE0S3\/?hl=en&amp;img_index=1\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">squidgy 3D character design<\/a>.<\/p>\n<p data-block-key=\"bbps8\">\u201cFor brands that value analog sensibilities and authenticity,\u201d the designer says, \u201cour design process may involve hand-drawing, making, deconstructing, and exploring irregular, tactile textures, but for brands driven by graphics and visualisation, NA1 collaborates with AI, motion and 3D designers to build narrative-driven visuals.\u201d Regardless of form, the agencies aim is to go beyond design and style, to take brand building beyond the surface of a logo or visual identity and establish a core set of rules for future play.<\/p>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"Although NA1\u2019s creative focus is on branding, the multidisciplinary collective doesn\u2019t operate like your usual agency. This is&hellip;\n","protected":false},"author":2,"featured_media":527487,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[76,354,355,49,48,356,75],"class_list":["post-527486","post","type-post","status-publish","format-standard","has-post-thumbnail","category-arts-and-design","tag-arts","tag-arts-and-design","tag-artsanddesign","tag-ca","tag-canada","tag-design","tag-entertainment"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/527486","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=527486"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/527486\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/527487"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=527486"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=527486"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=527486"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}