{"id":532048,"date":"2026-03-12T19:22:09","date_gmt":"2026-03-12T19:22:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/532048\/"},"modified":"2026-03-12T19:22:09","modified_gmt":"2026-03-12T19:22:09","slug":"the-workers-who-train-ai-are-fighting-back","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/532048\/","title":{"rendered":"The Workers Who Train AI Are Fighting Back"},"content":{"rendered":"<p>Every day, Michael Geoffrey Asia spent eight consecutive hours at his laptop in Kenya staring at porn, annotating what was happening in every frame for an AI data labeling company. When he was done with his shift, he started his second job as the human labor behind AI sex bots, sexting with real lonely people he suspected were in the United States. His boss was an algorithm that told him to flit in and out of different personas.<\/p>\n<p>\u201cIt required a lot of creativity and fast thinking. Because if I\u2019m talking to a man, I\u2019m supposed to act like a woman. If I\u2019m talking to a woman, I need to act like a man. If I\u2019m talking to a gay person, I need to act like a gay person,\u201d he told me at a coworking space I met him at in Nairobi. After doing this for months, he, like other data labelers, developed insomnia, PTSD, and had trouble having sex.\u00a0<\/p>\n<p>\u201cIt got to a point where my body couldn\u2019t function. Where I saw someone naked, I don\u2019t even feel it. And I have a wife, who expects a lot from you, a young family, she expects a lot from you intimately. But you can\u2019t, like, do it,\u201d Asia said. \u201cIt fractured a lot of things for me. My body is like, not functioning at all.\u201d<\/p>\n<p>Asia eventually hit a breaking point and stopped working for AI companies. He is now the secretary general of a Kenyan organization called the Data Labelers Association (DLA) and the author of \u201c<a href=\"https:\/\/data-workers.org\/michael\/?ref=404media.co\" rel=\"nofollow noopener\" target=\"_blank\">The Emotional Labor Behind AI Intimacy<\/a>,\u201d a testimony of his time working as the real human labor behind AI sex bots. As part of the DLA, Asia has been working to organize workers to fight for better pay, better mental health services, an end to draconian non-disclosure agreements, and better benefits for a workforce that often earns just a few dollars a day. Data labelers train, refine, and moderate the outputs of AI tools made by the largest companies in the world, yet they are wildly underpaid and haven\u2019t benefitted from the runaway valuations of AI companies.\u00a0<\/p>\n<p>Last month, the DLA held one of its largest events at the Nairobi Arboretum, sign up new members, and to help them tell their stories.\u00a0\u00a0<\/p>\n<p>These workers are required to stare at horrific content for many hours straight with few mental health resources, are largely managed by opaque algorithms, and, crucially, are the workers powering the runaway valuations of some of the richest and most powerful companies in the world.<\/p>\n<p>\ud83d\udca1<\/p>\n<p>Do you know anything else about data labeling or the human labor behind AI? I would love to hear from you. Using a non-work device, you can message me securely on Signal at jason.404. Otherwise, send me an email at jason@404media.co.<\/p>\n<p>\u201cYou can\u2019t understand where you\u2019re positioned if you don\u2019t understand your history,\u201d Angela, one of the day\u2019s speakers, told the workers who had assembled there (many of the speakers at the event did not give their full names). \u201cWhen you think of colonialism, we were under British Imperial East Africa Company [\u2026] so literally, we are working under a company. We are just products, part of their operation. Stakeholders, we can say, but we are at the bottom of the bottom.\u201d<\/p>\n<p>\u201cThese multinationals are coming to rule and dominate here,\u201d she added. \u201cIt\u2019s a very unfortunate supply chain, and my call today as data labelers is to build up on this\u2014as we are fighting for labor rights, we are also fighting for the environment [\u2026] we are fighting big companies. We are fighting the British imperialist companies of today. It\u2019s Apple, it\u2019s Meta, it\u2019s Gemini. Those are the ones we\u2019re still fighting. It\u2019s a call for solidarity and expanding our thinking beyond what we are doing, beyond our labor.\u201d<\/p>\n<p>In my few days in Kenya earlier this year, where I was traveling to speak at a conference about AI and journalism, it was immediately clear that data labelers make up a significant portion of the country\u2019s tech workforce. Nearly everyone I spoke to there had either been a data labeler (or a content moderator) themselves or knows someone who has. Leaving the airport in Nairobi, you immediately drive by Sameer Business Park, an office complex that houses Sama, a San Francisco-headquartered \u201cdata annotation and labeling company\u201d that has contracted with Meta, OpenAI, and many other tech giants. Sama has been sued repeatedly for its low pay and the fact that many of its workers suffer PTSD from repetitively looking at graphic content. For years, a giant sign outside its office read: \u201cSamasource THE SOUL OF AI.\u201d My Uber driver asked why I was going to a random office building in Nairobi\u2019s Central Business District\u2014I told her I was going to interview a data labeler. \u201cOh, I do data labeling too,\u201d she said.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2026\/03\/CleanShot-2026-03-12-at-08.02.23@2x.png\" class=\"kg-image\" alt=\"\" loading=\"lazy\" width=\"1920\" height=\"1336\"  \/>Michael Geoffrey Asia. Image: Jason Koebler<\/p>\n<p>    This post is for paid members only<\/p>\n<p>Become a paid member for unlimited ad-free access to articles, bonus podcast content, and more.<\/p>\n<p>    <a class=\"btn btn--brand m-b-lg\" href=\"https:\/\/www.404media.co\/membership\/\" rel=\"nofollow noopener\" target=\"_blank\">Subscribe<\/a><\/p>\n<p>    Sign up for free access to this post<\/p>\n<p>Free members get access to posts like this one along with an email round-up of our week&#8217;s stories.<\/p>\n<p>    <a class=\"btn btn--brand m-b-lg\" href=\"https:\/\/www.404media.co\/signup\/\" rel=\"nofollow noopener\" target=\"_blank\">Subscribe<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Every day, Michael Geoffrey Asia spent eight consecutive hours at his laptop in Kenya staring at porn, annotating&hellip;\n","protected":false},"author":2,"featured_media":532049,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[62,276,277,49,48,61],"class_list":{"0":"post-532048","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-ai","9":"tag-artificial-intelligence","10":"tag-artificialintelligence","11":"tag-ca","12":"tag-canada","13":"tag-technology"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/532048","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=532048"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/532048\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/532049"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=532048"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=532048"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=532048"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}