{"id":533138,"date":"2026-03-13T06:39:15","date_gmt":"2026-03-13T06:39:15","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/533138\/"},"modified":"2026-03-13T06:39:15","modified_gmt":"2026-03-13T06:39:15","slug":"alexa-gets-a-new-adults-only-personality-option-that-curses-but-wont-do-nsfw-content","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/533138\/","title":{"rendered":"Alexa+ gets a new &#8216;adults only&#8217; personality option that curses but won&#8217;t do NSFW content"},"content":{"rendered":"<p id=\"speakable-summary\" class=\"wp-block-paragraph\">Amazon\u2019s AI assistant Alexa+ is getting another new personality. On Thursday, the company announced it\u2019s expanding its lineup of personality styles for users to choose from to include a \u201cSassy\u201d option, which is for adults only. Notes Amazon, before opting to use the Sassy personality, users will be required to go through additional security checks in the Alexa app.<\/p>\n<p class=\"wp-block-paragraph\">The personality style will also not be available when Amazon Kids is enabled, Amazon says.<\/p>\n<p class=\"wp-block-paragraph\">The new option joins others like Brief, Chill, and Sweet, launched last month. <\/p>\n<p><img loading=\"lazy\" decoding=\"async\" height=\"383\" width=\"680\" src=\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2026\/03\/alexa-personality-hero-dark-v3-lm.jpg\" alt=\"\" class=\"wp-image-3101960\"  \/>Image Credits:Amazon<\/p>\n<p class=\"wp-block-paragraph\">When you toggle on the option for Sassy in the Alexa mobile app, you\u2019re warned that the Sassy style uses explicit language, which is why it requires a security check. On iOS, this involved a Face ID scan. <\/p>\n<p class=\"wp-block-paragraph\">The AI assistant explained its style to us like this: \u201cThe Sassy style is built on one premise: help first, judge always. Every answer comes wrapped in wit and a well-placed roast \u2014 it\u2019ll answer your question; it\u2019ll just make you feel something about it first. Expect reality checks delivered with charm, compliments that somehow sting, and warmth you didn\u2019t see coming. Equal-opportunity irreverence, zero apologies. Honest, sharp, and funny \u2014 and somehow that\u2019s more helpful than helpful.\u201d<\/p>\n<p class=\"wp-block-paragraph\">Alexa\u2019s app also had warned that the style could contain \u201cmature subject matter.\u201d <\/p>\n<p class=\"wp-block-paragraph\">However, further investigation discovered this is not Amazon\u2019s version of something like <a href=\"https:\/\/techcrunch.com\/2025\/07\/14\/elon-musks-grok-is-making-ai-companions-including-a-goth-anime-girl\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Grok\u2019s adult AI companions<\/a>. The AI assistant said the new option won\u2019t get into areas like explicit sexual content, hate speech, illegal activities, personal attacks, or anything that could cause harm to oneself or others.<\/p>\n<p>Techcrunch event<\/p>\n<p>\n\t\t\t\t\t\t\t\t\tSan Francisco, CA<br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t|<br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\tOctober 13-15, 2026\n\t\t\t\t\t\t\t<\/p>\n<p class=\"wp-block-paragraph\">The move is the latest example of how Amazon is trying to make Alexa+ more customizable, as it revamps the assistant for the generative AI era. By offering the assistant different personalities \u2014 including one positioned as more adult \u2014 Amazon is borrowing from a broader trend in AI, where companies have been experimenting with tone, style, and personas to make their assistants more engaging and personalized to the individual users\u2019 choices.<\/p>\n","protected":false},"excerpt":{"rendered":"Amazon\u2019s AI assistant Alexa+ is getting another new personality. On Thursday, the company announced it\u2019s expanding its lineup&hellip;\n","protected":false},"author":2,"featured_media":532461,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[20820,971,49,48,61],"class_list":["post-533138","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-alexa","tag-amazon","tag-ca","tag-canada","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/533138","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=533138"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/533138\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/532461"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=533138"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=533138"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=533138"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}