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<\/p>\nIt was the winter of 2014 \u2014 just a few months into Wade Miller\u2019s tenure as the Winnipeg Blue Bombers President and CEO \u2014 when the hall-of-fame former player\/turned businessman came up with a new tradition.<\/p>\n
And with that AC\/DC\u2019s \u2018It\u2019s A Long Way to the Top\u2019 was blasted through the offices every Friday morning.<\/p>\n
Around that same time Miller met with staff and delivered a long-term organizational objective \u2014 marketing types call it a \u2018BHAG\u2019 or \u2018Big Hairy Audacious Goal\u2019 \u2014 of selling out every Blue Bombers home game in one season by the year 2025.<\/p>\n
Just to provide some context here: when he set that goal the Blue Bombers were coming off a 3-15 season in 2013 and were in the second year of the new facility in south Winnipeg, now called Princess Auto Stadium.<\/p>\n
Well, it\u2019s official now: what once seemed like mission impossible is now mission accomplished.<\/p>\n
The club announced Thursday afternoon that Saturday\u2019s regular-season finale against the Montreal Alouettes is sold out, meaning all nine regular-season games this year have been played to capacity of 32,343. Dating back to August 1st last year and a game in which the club drew 31,589 against the Alouettes, the Blue Bombers consecutive sell-out streak has reached 14.<\/p>\n
And counting.<\/p>\n
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\u201cThis has been built over the years by everyone in our building,\u201d said Miller in a chat with bluebombers.com today. \u201cIt\u2019s a team accomplishment that is built by hard work all year by everyone in all departments \u2014 in fan services, to marketing, to the people who get the field ready, to all our volunteers. And our fans have been unbelievable in making game days such an experience.<\/p>\n
\u201cWe continue to build it, continue to refine it and make it better and our fans deliver. Now we\u2019re already focussed on how this organization can make it even better for 2026 and keep this party going.\u201d<\/p>\n
The Blue Bombers will lead the Canadian Football League in attendance for a fourth consecutive season in 2025 and for the first time in franchise history have sold out an entire campaign. Since Princess Auto Stadium\/Investors Group Field opened in 2013, the attendance figures have seen dips and climbs, with the numbers increasing by an average of over 6,000 since 2021 and following the league coming out of the lost 2020 season due to the COVID-19 pandemic.<\/p>\n
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A few things are working in concert here to have helped the numbers grow. First, the team has now qualified for the playoffs for nine straight years and has appeared in five consecutive Grey Cups since 2019, winning two titles.<\/p>\n
The franchise has had stability in football operations with two of its biggest stars are Winnipeggers in Brady Oliveira and Nic Demski.<\/p>\n
Miller also attributes the growth to some significant sweat equity by the marketing departments and fan services backed by the motto \u2018Fan First\/One at a Time.\u2019 They also introduced a new concept in 2025 with the addition of cultural ambassadors in an attempt to connect with different communities and newer Canadians.<\/p>\n
The Blue Bombers have played to more 30,000 crowds than any other team since 2018 with 33 \u2014 Saskatchewan is next with 21, followed by Edmonton with 11 and B.C. and Calgary at six each \u2014 understanding the stadium capacities in Ottawa, Montreal, Hamilton and Toronto are less than 30K.<\/p>\n
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\u201cIt\u2019s amazing. It\u2019s one of those selling features we have for players and just how important our team, how important the Blue Bombers are to not only our fan base, but the community and the province. It\u2019s pretty cool,\u201d said Blue Bombers head coach Mike O\u2019Shea this week. \u201cI don\u2019t get to be up there with them, but you look around \u2014 and I\u2019ve said this numerous times \u2014 but you get that moment where you just pause and take in the atmosphere. They look like they\u2019re having a great time, and it\u2019s happened over and over and over again \u2014 not just this season, but other seasons when we\u2019ve sold out.<\/p>\n
\u201cTo sell out a whole season is a credit to them but also a credit to our sales people, concessions, the Rum Hut looks like it\u2019s hopping and is the place to play to be. Wade\u2026 the way he\u2019s set up the stadium, the program he\u2019s built around it and the excellence, the amount of volunteers we have that help on a game day. All of that goes into a successful and positive experience for fans.<\/p>\n
\u201cThen the players play with a sense of urgency which makes the fans proud on a weekly basis,\u201d O\u2019Shea added. \u201cNo matter what the outcome, they play hard and over the last little while they\u2019ve managed to have some pretty damn good outcomes. The team and the fan base, we feed off each other but the in-game experience can\u2019t be overlooked. All our staff and our volunteers do a damn good job of making the experience quite enjoyable.\u201d<\/p>\n
It\u2019s also a big part of why Winnipeg has been the toughest road trip for rival CFL clubs. The Blue Bombers are 6-2 at home this season heading into Saturday\u2019s contest, have posted eight straight winning records at home since 2017 and over that span are a remarkable 55-14 in front of their faithful.<\/p>\n
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\u201cThank you so much for all the fans who have contributed to selling out these games for the last two years, three years, ever since I became a Bomber in 2019,\u201d said Willie Jefferson in this week\u2019s edition of The Huddle<\/a>. \u201cIt\u2019s been an absolute honour to play home games here at Princess Auto Stadium.<\/p>\n \u201cI know (opposing) teams absolutely hate coming to play here, especially when they know it\u2019s a sold-out game. The fans that sit behind the visitors\u2019 bench, thank you so much. You are a jewel to this organization and I\u2019m saying that because I used to be a part of the people that you guys used to heckle.<\/p>\n \u201cYou guys are top tier. There are no other fans like you in this league. Please continue to do what you\u2019re doing and when you get too old to what you do, give your tickets to your kids or your grandkids so they can continue your legacy.<\/p>\n \u201c\u2026 Please continue to sell out these games. You guys don\u2019t know how much it means to me and the guys in the locker room.\u201d<\/p>\n The Blue Bombers will be on the road for the playoffs this year after hosting the last four West Finals. Winnipeg, 9-8 will either finish third in the West and be in Calgary or Vancouver for the Western Semifinal or finish fourth in the West and be headed to Hamilton or Montreal for the Eastern Semifinal.<\/p>\n The entire CFL playoff scenarios heading into the last week of the regular season, FYI, can be found here:<\/p>\n