{"id":545048,"date":"2026-03-18T18:33:17","date_gmt":"2026-03-18T18:33:17","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/545048\/"},"modified":"2026-03-18T18:33:17","modified_gmt":"2026-03-18T18:33:17","slug":"apple-expands-wearables-portfolio-with-new-airpods-max-whats-ahead-march-18-2026","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/545048\/","title":{"rendered":"Apple Expands Wearables Portfolio With New AirPods Max: What&#8217;s Ahead? &#8211; March 18, 2026"},"content":{"rendered":"<p>                        Key Takeaways Apple launches AirPods Max 2 with Adaptive Audio, Voice Isolation and Live Translation features.&#13;<br \/>\nAAPL wearables sales fell 2.2% YoY to $11.49B, missing estimates and making up 8% of revenue.&#13;<br \/>\nApple sees strong Watch adoption and record installed base but faces rising competition from peers.&#13;<\/p>\n<p>Apple (AAPL Quick Quote<a href=\"https:\/\/www.zacks.com\/stock\/quote\/AAPL\" class=\"hoverquote-container-od analytics_tracking hoverquote-neg\" rel=\"AAPL nofollow noopener\" show-add-portfolio=\"true\" id=\"commentary_body-AAPL-txt\" style=\"font-weight:bold;\" target=\"_blank\">AAPL<\/a>  &#8211;  <a class=\"in_copy newwin\" href=\"https:\/\/www.zacks.com\/registration\/premium\/login\/?ALERT=zrmodule&amp;mode=zramodule&amp;t=AAPL&amp;ADID=ZCOM_ARTICLEBODY_TCK_ANALYSTBLOG_252_2886089_AAPL&amp;icid=BLOG-Analyst_Blog\" quick_take-2886089-free_report-commentary_body-text-aapl=\"\" alt=\"Free Report\" title=\"Free Report\" rel=\"nofollow noopener\" target=\"_blank\">Free Report<\/a>)     is expanding its Wearables, Home and Accessories portfolio with the launch of AirPods Max 2. The devices come at an opportune time as the iPhone maker faces stiff competition from the likes of Samsung, Alphabet (GOOGL Quick Quote<a href=\"https:\/\/www.zacks.com\/stock\/quote\/GOOGL\" class=\"hoverquote-container-od analytics_tracking hoverquote-pos\" rel=\"GOOGL nofollow noopener\" show-add-portfolio=\"true\" id=\"commentary_body-GOOGL-txt\" style=\"font-weight:bold;\" target=\"_blank\">GOOGL<\/a>  &#8211;  <a class=\"in_copy newwin\" href=\"https:\/\/www.zacks.com\/registration\/premium\/login\/?ALERT=zrmodule&amp;mode=zramodule&amp;t=GOOGL&amp;ADID=ZCOM_ARTICLEBODY_TCK_ANALYSTBLOG_252_2886089_GOOGL&amp;icid=BLOG-Analyst_Blog\" quick_take-2886089-free_report-commentary_body-text-googl=\"\" alt=\"Free Report\" title=\"Free Report\" rel=\"nofollow noopener\" target=\"_blank\">Free Report<\/a>)     and Garmin (GRMN Quick Quote<a href=\"https:\/\/www.zacks.com\/stock\/quote\/GRMN\" class=\"hoverquote-container-od analytics_tracking hoverquote-neg\" rel=\"GRMN nofollow noopener\" show-add-portfolio=\"true\" id=\"commentary_body-GRMN-txt\" style=\"font-weight:bold;\" target=\"_blank\">GRMN<\/a>  &#8211;  <a class=\"in_copy newwin\" href=\"https:\/\/www.zacks.com\/registration\/premium\/login\/?ALERT=zrmodule&amp;mode=zramodule&amp;t=GRMN&amp;ADID=ZCOM_ARTICLEBODY_TCK_ANALYSTBLOG_252_2886089_GRMN&amp;icid=BLOG-Analyst_Blog\" quick_take-2886089-free_report-commentary_body-text-grmn=\"\" alt=\"Free Report\" title=\"Free Report\" rel=\"nofollow noopener\" target=\"_blank\">Free Report<\/a>)    . In the first quarter of fiscal 2026, Wearables, Home and Accessories sales of $11.49 billion decreased 2.2% year over year and accounted for 8% of net sales. The figure missed the Zacks Consensus Estimate by 5.72%.<\/p>\n<p>AirPods Max 2 offers features like Adaptive Audio, Conversation Awareness, Voice Isolation, and Live Translation for the first time. The Active Noise Cancellation (ANC) device is expected to gain adoption among podcasters, musicians, and content creators, with useful features like studio-quality audio recording and camera remote. Thanks to H2 and new computational audio algorithms, AirPods Max 2 deliver ANC, which is up to 1.5 times more effective than the previous generation.<\/p>\n<p>Apple\u2019s Wearables, Home and Accessories sales have been benefiting from strong adoption of Apple Watch Ultra 3 and Apple Watch Series 11, which offer a comprehensive set of health and wellness features to help users meet their health goals. AirPods 3 adoption has been noteworthy due to the rich immersive sound quality and unmatched level of ANC. In the first quarter of fiscal 2026, the wearables installed base reached a new all-time high, with over half of the customers purchasing an Apple Watch being new to the product.<\/p>\n<p>Apple Faces Stiff Competition<\/p>\n<p>AAPL is facing stiff competition from the likes of Alphabet and Garmin in the wearables domain.\u00a0<\/p>\n<p>Alphabet\u2019s Google Services business includes the Pixel family of devices. In 2025, Alphabet\u2019s Google Services generated 85.1% of total revenues with revenues hitting $342.72 billion, up 12.4% from 2024. Alphabet is benefiting from accelerated growth across AI infrastructure, Google Cloud, and Search. Search is benefiting from AI Overviews and AI Mode, which have driven growth in overall queries. The launch of personal intelligence in AI Mode in search and the Gemini app bodes well for Alphabet\u2019s prospects.\u00a0\u00a0<\/p>\n<p>Garmin is benefiting from strong momentum across the Fitness segment, which is primarily attributed to advanced wearables demand. The Fitness segment has continued to grow over the last few years. It generated $765.8 million of sales (36% of total sales) in the fourth quarter of 2025, which was up 42% from the year-ago quarter\u2019s level. Garmin\u2019s expanding Venu and vivoactive smartwatch series, which boast new health and wellness features, including nap detection and enhanced sleep coaching, has been a positive.<\/p>\n<p>AAPL\u2019s Share Price Performance, Valuation &amp; Estimates<\/p>\n<p>Apple shares have dropped 6.5% year to date, underperforming the broader Zacks <a href=\"https:\/\/www.zacks.com\/stocks\/industry-rank\/sector\/computer-and-technology-10\" rel=\"nofollow noopener\" target=\"_blank\">Computer and Technology<\/a> sector\u2019s drop of 3%.<\/p>\n<p>Apple Stock\u2019s Performance<\/p>\n<p>\u00a0<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" alt=\"Zacks Investment Research\" src=\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2026\/03\/151470.jpg\"\/><br \/>Image Source: Zacks Investment Research<\/p>\n<p>\u00a0<\/p>\n<p>The AAPL stock is trading at a premium, with a forward 12-month price\/earnings of 28.83X compared with the broader sector\u2019s 24.18X. AAPL has a <a href=\"https:\/\/www.zacks.com\/style-scores-education\/?icid=quote-stock_overview-nav_tracking-zcom-main_menu_wrapper-style_scores\" rel=\"nofollow noopener\" target=\"_blank\">Value Score<\/a> of D.<\/p>\n<p>AAPL Valuation<\/p>\n<p>\u00a0<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" alt=\"Zacks Investment Research\" src=\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2026\/03\/151471.jpg\"\/><br \/>Image Source: Zacks Investment Research<\/p>\n<p>\u00a0<\/p>\n<p>The Zacks Consensus Estimate for fiscal 2026 earnings is pegged at $8.41 per share, unchanged over the past 30 days, suggesting 12.7% year-over-year growth.<br \/>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>Apple currently carries a Zacks Rank #3 (Hold). You can see <a href=\"https:\/\/www.zacks.com\/stocks\/buy-list\/?ADID=zp_1link&amp;ICID=zpi_1link\" rel=\"nofollow noopener\" target=\"_blank\">the complete list of today\u2019s Zacks #1 Rank (Strong Buy) stocks here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Key Takeaways Apple launches AirPods Max 2 with Adaptive Audio, Voice Isolation and Live Translation features.&#13; AAPL wearables&hellip;\n","protected":false},"author":2,"featured_media":545049,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[49,48,2517,2518,1829,2512,2513,2515,2516,2514,2519,2520,2511,121,2521,176,61],"class_list":{"0":"post-545048","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-technology","8":"tag-ca","9":"tag-canada","10":"tag-financial","11":"tag-financial-planning","12":"tag-investing","13":"tag-investment","14":"tag-investment-advice","15":"tag-online-investment","16":"tag-online-stock-trading","17":"tag-online-trading","18":"tag-quote","19":"tag-quotes","20":"tag-stock","21":"tag-stock-market","22":"tag-stock-quotes","23":"tag-stocks","24":"tag-technology"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/545048","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=545048"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/545048\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/545049"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=545048"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=545048"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=545048"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}