The deal will see Life Fitness \/ Hammer Strength bikes enter Les Mills\u2019 online cycling classes, as the equipment supplier looks to expand its influence amid several new partnerships unveiled at this year\u2019s HFA Show in San Diego<\/p>\n
Les Mills and Life Fitness \/ Hammer Strength are the latest major brands to leverage a strategic partnership this year.<\/p>\n
The deal situates Les Mills as the official cycle content partner of Life Fitness, while Life Fitness takes on the role as the official bike partner of Les Mills for its cycle programs. That means consumers of Les Mills online classes will see Life Fitness\u2019 bikes on screens. <\/p>\n
The two brands have hinted at future integrations to come.<\/p>\n
\u201cLes Mills and Life Fitness are living proof that innovation and passion stand the test of time,\u201d said Les Mills managing director Phillip Mills. \u201cTogether, we\u2019re building a foundation for the future, rooted in shared values, proven expertise, and a long-term vision to elevate the role fitness plays in people\u2019s lives.\u201d<\/p>\n
The collaboration, unveiled at this year\u2019s HFA Show in San Diego<\/a>, provides clubs and partners the opportunity to take advantage of upgraded training experiences and equipment, as the two brands roll out new products, live events and connected fitness opportunities.<\/p>\n \u201cLife Fitness \/ Hammer Strength has always been focused on building equipment that helps people move with confidence and achieve results,\u201d added Life Fitness \/ Hammer Strength CEO Jim Pisani. \u201cOur alignment with Les Mills is rooted in shared values and a deep belief in performance, science, and quality.\u201d<\/p>\n Les Mills<\/a> isn\u2019t the only brand Life Fitness is aligning with, as the equipment supplier also announced a partnership with global health technology company Evolt Health.<\/p>\n The collaboration will see Life Fitness \/ Hammer Strength<\/a> integrate Evolt\u2019s AI-powered body composition scans<\/a> into the Life Fitness Connect app, where users can utilize personalized guidance that adapts to their goals and fitness level, with ongoing recommendations that evolve with them.<\/p>\n Life Fitness app users will be able to access the Evolt 360 Body Composition Analyzer, a 60-second scan that provides over 40 health metrics, including skeletal muscle mass, body fat, visceral fat, metabolic rate, total body water and segmental muscle and fat analysis. These insights can then inform training recommendations within the Life Fitness \/ Hammer Strength platform.<\/p>\n