{"id":548029,"date":"2026-03-20T02:02:09","date_gmt":"2026-03-20T02:02:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/548029\/"},"modified":"2026-03-20T02:02:09","modified_gmt":"2026-03-20T02:02:09","slug":"lpga-debuts-new-marketing-campaign-ahead-of-u-s-return","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/548029\/","title":{"rendered":"LPGA debuts new marketing campaign ahead of U.S. return"},"content":{"rendered":"<p class=\"c-paragraph sections-marketing-and-sponsorship \">The LPGA has a first-year commissioner and chief marketing officer to start 2026 and is debuting a creative spot on Thursday as it returns to the U.S. to begin the heart of its domestic schedule.<\/p>\n<p class=\"c-paragraph sections-marketing-and-sponsorship \">The 30-second ad will air on Golf Channel as well as on social and digital around the beginning of the Fortinet Founders Cup, which begins Thursday in California. The commercial, which came together in about five weeks, touches on the LPGA\u2019s new broadcast enhancements and its cultural relevance, showing red-carpet moments from Nelly Korda and Minjee Lee as well as Lydia Ko\u2019s appearance on the cover of Vogue.<\/p>\n<p class=\"c-paragraph sections-marketing-and-sponsorship \">It\u2019s dubbed \u201cYou\u2019re gonna want to see this\u201d and is voiced by former player Mel Reid. The spot is the first major project for Chad Coleman, <a href=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2026\/01\/20\/lpga-taps-dude-perfects-chad-coleman-as-new-cmo\/\" target=\"_blank\" rel=\"noreferrer nofollow noopener\" title=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2026\/01\/20\/lpga-taps-dude-perfects-chad-coleman-as-new-cmo\/\">the tour\u2019s new CMO<\/a> who started just six weeks ago after six years at Dude Perfect. The LPGA worked with agency Taco Truck Creative, which has done other golf creative with the likes of Callaway Golf and Municipal.<\/p>\n<p class=\"c-paragraph sections-marketing-and-sponsorship \">\u201cWe wanted to kick off the season here in the U.S. with a spot that felt different,\u201d Coleman said. \u201cA new energy, it reflected kind of the buzz and momentum that we\u2019ve been feeling for the past seven, eight months, and we wanted it to feel high energy.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"The LPGA has a first-year commissioner and chief marketing officer to start 2026 and is debuting a creative&hellip;\n","protected":false},"author":2,"featured_media":548030,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[443],"tags":[49,48,622,11513,42098,82,4143],"class_list":["post-548029","post","type-post","status-publish","format-standard","has-post-thumbnail","category-golf","tag-ca","tag-canada","tag-golf","tag-golf-channel","tag-lpga","tag-sports","tag-womens-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/548029","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=548029"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/548029\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/548030"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=548029"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=548029"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=548029"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}