{"id":549608,"date":"2026-03-20T19:19:10","date_gmt":"2026-03-20T19:19:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/549608\/"},"modified":"2026-03-20T19:19:10","modified_gmt":"2026-03-20T19:19:10","slug":"who-is-mercedes-new-f1-deputy-team-principal","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/549608\/","title":{"rendered":"Who is Mercedes’ new F1 deputy team principal?"},"content":{"rendered":"

Mercedes<\/a>\u00a0announced a reshuffle of its Formula 1 team’s managerial structure with Bradley Lord stepping up to become Toto Wolff’s deputy team principal.<\/p>\n

While Lord would be recognisable as a voice that has often stepped into Wolff’s shoes to undertake Sky Sports UK’s pitwall interview offering across a race weekend, the Briton typically remains as a background figure in the public sphere.<\/p>\n

So who is he?<\/p>\n

Read Also:<\/p>\n

An unusual route<\/p>\n

Lord is no stranger to Formula 1, having started in the championship 25 years ago as a press office intern at the former Benetton team in 2001.<\/p>\n

That led to a promotion to senior press officer at the world championship-winning Renault team in 2006 – the same team, different guise – a role that he held for two years.<\/p>\n

Crossing the stream dividing journalism and communications, Lord became features editor of the former F1 Racing magazine in 2008 before returning back to the other side of the water – first with Renault as head of communications in 2010 and then with Daimler AG – Mercedes’ parent company – as communications manager in 2011.<\/p>\n

That was a role that saw him oversee operations across all of Mercedes’ motorsport ventures out of Stuttgart, before focusing on the Silver Arrows’ F1 offering from 2013 as communications manager.<\/p>\n

\"Bradley <\/p>\n

Bradley Lord Hungarian GP<\/p>\n

His role became head of F1 communications a year later and then Mercedes-Benz Motorsport communications director in 2017, spanning the team’s golden period in the series that saw it win seven drivers’ titles and eight constructors’ crowns.<\/p>\n

2021 brought another title change, this time to become strategic communications director and then chief communications officer, which was dovetailed with a team representative role in 2024 that has largely been a launchpad for his new position.<\/p>\n

As Mercedes explained, Lord has been “instrumental in shaping the team\u2019s culture, communications, and wider strategic cohesion”.<\/p>\n

His face may be recognisable to F1’s audience from the many garage shots of Wolff’s emotional rollercoaster during the 2021 title battle between Lewis Hamilton<\/a> and Max Verstappen<\/a>.<\/p>\n

He will now be Wolff’s right-hand man – if not already – filling a hole that had been left by the departure of former driver development director Jerome d’Ambrosio<\/a> in 2024.<\/p>\n

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– The Motorsport.com Team<\/p>\n","protected":false},"excerpt":{"rendered":"Mercedes\u00a0announced a reshuffle of its Formula 1 team’s managerial structure with Bradley Lord stepping up to become Toto…\n","protected":false},"author":2,"featured_media":549609,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[441],"tags":[213748,49,48,207751,578,208146,576,577,1881,82],"class_list":["post-549608","post","type-post","status-publish","format-standard","has-post-thumbnail","category-formula-1","tag-bradley-lord-who-is-mercedes-new-f1-deputy-team-principal","tag-ca","tag-canada","tag-chinese-gp","tag-f1","tag-f1-chinese-grand-prix","tag-formula-1","tag-formula1","tag-mercedes","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/549608","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=549608"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/549608\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/549609"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=549608"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=549608"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=549608"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}