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You\u2019ve likely heard it already from your Canadian clients. Stunning images of ICE arrests, troubling stories of border interactions swirling on social media and President Trump\u2019s continuous thumping of the \u201851st State\u2019 has many Canadians refusing to cross the border or choosing to travel further abroad.<\/p>\n
But that\u2019s just the tip of the travel iceberg facing US tourism.<\/p>\n
International tourists are noticeably absent. It\u2019s not that they\u2019re not travelling\u2026they\u2019re just not coming to the US. And on top of that, some American travellers are following in their footsteps.<\/p>\n
Marriott International has seen their American properties lag behind while mapping a concurrent 10% increase in the number of Americans travelling abroad.<\/p>\n
Marriott<\/a>\u2019s CEO Anthony Capuano said, \u201cWhile leisure travel demand continues to be strong globally, we\u2019re seeing more tempered growth in U.S. urban markets, particularly among cost-conscious travelers,\u201d he said. \u201cThat said, our international performance and conversion momentum give us confidence in our full-year outlook.\u201d<\/p>\n During Marriott\u2019s Q2 earnings call this week, the chain announced global revenue per available room (RevPAR) increased more than 5% overseas thanks to travellers in Asia Pacific and Europe, Africa and the Middle East. But in its largest markets, the U.S. and Canada, RevPar was flat.<\/p>\n The World Travel and Tourism Council says America is projected to lose $12.5 billion in international visitor spending this year alone. Oxford Economics projects the US will be the only country to see that type of decline<\/a>.<\/p>\n In the face of these threats, tour operators and destinations are scrambling<\/a> to right the ship. However, headline breaking policies are strongly working against them.<\/p>\n Enemy #1 is the costly and lengthy process to get a VISA. As part of the \u2018Big Beautiful Bill<\/a>\u2019, visa applicants from non-waiver countries such as China, India and Brazil will have to pay an additional \u2018visa integrity fee\u2019 of USD$250 to visit. That also extends to tourists from Latina and South America, Africa and select countries in Asia and the Middle East. That\u2019s on top of the fees they\u2019re already paying.<\/p>\n Then, as of August 20th, the US State Department will start to enforce requirements for travellers from some countries to post a $15,000 bond <\/a>for B-1 business and B-2 tourism visas.<\/p>\n These new deterrents to US travel have the organizers of events like the 2026 FIFA World Cup<\/a> and the 2028 Summer Olympics in Los Angeles wringing their hands in frustration. The stakes are high.<\/p>\n