{"id":550795,"date":"2026-03-21T08:27:08","date_gmt":"2026-03-21T08:27:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/550795\/"},"modified":"2026-03-21T08:27:08","modified_gmt":"2026-03-21T08:27:08","slug":"mercedes-appoint-bradley-lord-as-new-deputy-team-principal","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/550795\/","title":{"rendered":"Mercedes appoint Bradley Lord as new Deputy Team Principal"},"content":{"rendered":"<p class=\"typography-module_body-s-regular__ul7F5 typography-module_md_body-m-regular__d9VRg typography-module_lg_body-l-regular__dPa5z\">Mercedes have announced that Bradley Lord will become Deputy Team Principal with immediate effect, supporting Team Principal and CEO Toto Wolff on the senior leadership team.<\/p>\n<p class=\"typography-module_body-s-regular__ul7F5 typography-module_md_body-m-regular__d9VRg typography-module_lg_body-l-regular__dPa5z\">Lord has long been a key member of the Brackley-based outfit, having joined as Communications Manager in 2013 before going on to hold various roles over the years and <a class=\"text-brand-hot-red underline decoration-1 hover:decoration-[3px]\" data-f1rd-a7s-click=\"rich_text_atom_click\" data-f1rd-a7s-context=\"eyJhY3Rpb25UeXBlIjoibW9zdF9yZWNlbnRseV9hY3RpbmdfYXNfdGVhbV9yZXByZXNlbnRhdGl2ZV9hbmRfY2hpZWZfY29tbXVuaWNhdGlvbnNfb2ZmaWNlcl9saW5rX2NsaWNrZWQiLCJjbGlja1RleHQiOnRydWUsInBhdGgiOiJodHRwczovL3d3dy5mb3JtdWxhMS5jb20vZW4vbGF0ZXN0L2FydGljbGUvaW5zaWRlLXRoZS1mMS1kcml2ZXJzLWJ1YmJsZS1tZXJjZWRlcy1jb21tcy1jaGllZi1icmFkbGV5LWxvcmQtZXhwbGFpbnMtaG93LjFSSU1Ed1pOVmtPc2JhM0FHWjBoRU4iLCJwYXRoVHlwZSI6ImludGVybmFsIn0=\" href=\"https:\/\/www.formula1.com\/en\/latest\/article\/inside-the-f1-drivers-bubble-mercedes-comms-chief-bradley-lord-explains-how.1RIMDwZNVkOsba3AGZ0hEN\" rel=\"nofollow noopener\" target=\"_blank\">most recently acting as Team Representative and Chief Communications Officer<\/a>.<\/p>\n<p class=\"typography-module_body-s-regular__ul7F5 typography-module_md_body-m-regular__d9VRg typography-module_lg_body-l-regular__dPa5z\">Now the Briton moves into the position of Deputy Team Principal, with <a class=\"text-brand-hot-red underline decoration-1 hover:decoration-[3px]\" data-f1rd-a7s-click=\"rich_text_atom_click\" data-f1rd-a7s-context=\"eyJhY3Rpb25UeXBlIjoid29sZmZfbGlua19jbGlja2VkIiwiY2xpY2tUZXh0Ijp0cnVlLCJwYXRoIjoiaHR0cHM6Ly93d3cuZm9ybXVsYTEuY29tL2VuL2xhdGVzdC90YWdzL3RvdG8td29sZmYuNmgxOXBjV0NJNm5sYkZackRHOTVteSIsInBhdGhUeXBlIjoiaW50ZXJuYWwifQ==\" href=\"https:\/\/www.formula1.com\/en\/latest\/tags\/toto-wolff.6h19pcWCI6nlbFZrDG95my\" rel=\"nofollow noopener\" target=\"_blank\">Wolff<\/a> stating that the move will \u201cfurther enhance the capability of our leadership group\u201d.<\/p>\n<p class=\"typography-module_body-s-regular__ul7F5 typography-module_md_body-m-regular__d9VRg typography-module_lg_body-l-regular__dPa5z\">\u201cWith the growth of our team and F1, the scope of our operations and associated responsibilities at a senior level has grown significantly,\u201d Wolff commented. \u201cWe have therefore taken this opportunity to put in place a change that has effectively been operating in practice for some time.<\/p>\n<p class=\"typography-module_body-s-regular__ul7F5 typography-module_md_body-m-regular__d9VRg typography-module_lg_body-l-regular__dPa5z\">\u201cWhile my role and overall responsibilities will not change one millimetre, Bradley\u2019s work as Deputy Team Principal will further enhance the capability of our leadership group and provide continued support for me as our Team Principal and CEO.<\/p>\n<p class=\"typography-module_body-s-regular__ul7F5 typography-module_md_body-m-regular__d9VRg typography-module_lg_body-l-regular__dPa5z\">\u201cBradley is a dedicated and long-serving member of our organisation who has played an important part in the team becoming the most successful of the modern era.<\/p>\n<p class=\"typography-module_body-s-regular__ul7F5 typography-module_md_body-m-regular__d9VRg typography-module_lg_body-l-regular__dPa5z\">\u201cAligning our structure in this way ensures our leadership group can focus fully on the areas where they can add the greatest value and is optimised to meet the demands of a rapidly growing sport.\u201d<\/p>\n<p class=\"typography-module_body-s-regular__ul7F5 typography-module_md_body-m-regular__d9VRg typography-module_lg_body-l-regular__dPa5z\">Prior to working with <a class=\"text-brand-hot-red underline decoration-1 hover:decoration-[3px]\" data-f1rd-a7s-click=\"rich_text_atom_click\" data-f1rd-a7s-context=\"eyJhY3Rpb25UeXBlIjoibWVyY2VkZXNfbGlua19jbGlja2VkIiwiY2xpY2tUZXh0Ijp0cnVlLCJwYXRoIjoiaHR0cHM6Ly93d3cuZm9ybXVsYTEuY29tL2VuL3RlYW1zL21lcmNlZGVzIiwicGF0aFR5cGUiOiJpbnRlcm5hbCJ9\" href=\"https:\/\/www.formula1.com\/en\/teams\/mercedes\" rel=\"nofollow noopener\" target=\"_blank\">Mercedes<\/a>, Lord started out as a Press Officer for the Benetton team in 2001, going on to act as Senior Press Officer and later Head of Communications during the squad\u2019s guise as Renault.<\/p>\n","protected":false},"excerpt":{"rendered":"Mercedes have announced that Bradley Lord will become Deputy Team Principal with immediate effect, supporting Team Principal and&hellip;\n","protected":false},"author":2,"featured_media":550796,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[441],"tags":[49,48,578,576,577,82],"class_list":["post-550795","post","type-post","status-publish","format-standard","has-post-thumbnail","category-formula-1","tag-ca","tag-canada","tag-f1","tag-formula-1","tag-formula1","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/550795","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=550795"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/550795\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/550796"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=550795"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=550795"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=550795"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}