{"id":555219,"date":"2026-03-23T11:54:19","date_gmt":"2026-03-23T11:54:19","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/555219\/"},"modified":"2026-03-23T11:54:19","modified_gmt":"2026-03-23T11:54:19","slug":"historic-santa-cruz-radio-station-building-for-sale-with-lagoon-and-bomb-shelter","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/555219\/","title":{"rendered":"Historic Santa Cruz radio station building for sale with lagoon and bomb shelter"},"content":{"rendered":"<p>Historic Santa Cruz radio station building for sale with lagoon and bomb shelter<\/p>\n<p>A historic radio station building in Santa Cruz, owned by Michael Zwerling, is now for sale, offering unique amenities and potential for residential or business use.<\/p>\n<p>\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2026\/03\/ksbw.png\" class=\"lazyload lazyload-in-view branding\" alt=\"KSBW logo\"\/><\/p>\n<p>\n\t\t\tUpdated: 4:04 PM PDT Mar 22, 2026\n\t\t<\/p>\n<p>\t\t<a href=\"https:\/\/www.ksbw.com\/article\/hearst-television-news-policy-statements\/14471973\" class=\"editorial-standards border-left\" rel=\"nofollow noopener\" target=\"_blank\">Editorial Standards \u24d8<\/a><\/p>\n<p>\n\t\t\t\t\t\tA historic radio station building on Portola Drive in Santa Cruz is now up for sale after its previous owner, Michael Zwerling, decided to sell it following decades of ownership.&#8221;That opportunity came 24 years after January 4, 1967, on January 31, 1991, when I became the owner of this property,&#8221; Zwerling said.Once Zwerling became the owner, KSCO also became his radio station, and at 74 years old, he is finally ready to retire.&#8221;Still love the place, still love the idea of being a voice for everyone who chooses to use it, but it&#8217;s time to pass the baton,&#8221; Zwerling said.The property includes several amenities, such as a lagoon and a crashing surf, which Zwerling affectionately calls KSCO beach, though it is technically known as Cochrane Beach or Santa Maria Beach. Additionally, there is a bomb shelter built in the mid-1950s to early 60s.&#8221;It&#8217;s so unique, it has coastal character, it has coastal convenience, and it has amazing architectural design so bit century, nearly 5,000 square feet of building, nearly 7 acres of lagoon and ocean front obstructed views,&#8221; Zwerling said.According to the listing agent, the property offers a unique opportunity for various uses, including business or residential.&#8221;It&#8217;s a real unique opportunity for someone to come in whether it&#8217;s residential or business. This property can be separated to sell just the business or just the property and the building,&#8221; the listing agent said.\n\t\t\t\t\t<\/p>\n<p>A historic radio station building on Portola Drive in Santa Cruz is now up for sale after its previous owner, Michael Zwerling, decided to sell it following decades of ownership.<\/p>\n<p>&#8220;That opportunity came 24 years after January 4, 1967, on January 31, 1991, when I became the owner of this property,&#8221; Zwerling said.<\/p>\n<p>Once Zwerling became the owner, KSCO also became his radio station, and at 74 years old, he is finally ready to retire.<\/p>\n<p>&#8220;Still love the place, still love the idea of being a voice for everyone who chooses to use it, but it&#8217;s time to pass the baton,&#8221; Zwerling said.<\/p>\n<p>The property includes several amenities, such as a lagoon and a crashing surf, which Zwerling affectionately calls KSCO beach, though it is technically known as Cochrane Beach or Santa Maria Beach. Additionally, there is a bomb shelter built in the mid-1950s to early 60s.<\/p>\n<p>&#8220;It&#8217;s so unique, it has coastal character, it has coastal convenience, and it has amazing architectural design so bit century, nearly 5,000 square feet of building, nearly 7 acres of lagoon and ocean front obstructed views,&#8221; Zwerling said.<\/p>\n<p>According to the listing agent, the property offers a unique opportunity for various uses, including business or residential.<\/p>\n<p>&#8220;It&#8217;s a real unique opportunity for someone to come in whether it&#8217;s residential or business. This property can be separated to sell just the business or just the property and the building,&#8221; the listing agent said.<\/p>\n","protected":false},"excerpt":{"rendered":"Historic Santa Cruz radio station building for sale with lagoon and bomb shelter A historic radio station building&hellip;\n","protected":false},"author":2,"featured_media":555220,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[40992,45,49,48,75,137533,215276,132718,3526,215274,341,215277,54222,215278,215275,8434,26085,14213,2552],"class_list":["post-555219","post","type-post","status-publish","format-standard","has-post-thumbnail","category-music","tag-agent","tag-business","tag-ca","tag-canada","tag-entertainment","tag-january","tag-ksco","tag-lagoon","tag-market","tag-michael-zwerling","tag-music","tag-ocean-front","tag-opportunity","tag-portola-drive","tag-previous-owner","tag-property","tag-square-foot","tag-view","tag-year"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/555219","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=555219"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/555219\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/555220"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=555219"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=555219"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=555219"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}