{"id":558354,"date":"2026-03-24T21:57:13","date_gmt":"2026-03-24T21:57:13","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/558354\/"},"modified":"2026-03-24T21:57:13","modified_gmt":"2026-03-24T21:57:13","slug":"drive-to-survive-producers-boxing-legend-canelo-alvarez-join-forces","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/558354\/","title":{"rendered":"Drive to Survive\u2019 Producers &#038; Boxing Legend Canelo \u00c1lvarez Join Forces"},"content":{"rendered":"<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tEXCLUSIVE: The producers of <a href=\"https:\/\/deadline.com\/tag\/formula-1-drive-to-survive\/\" id=\"auto-tag_formula-1-drive-to-survive\" data-tag=\"formula-1-drive-to-survive\" rel=\"nofollow noopener\" target=\"_blank\">Formula 1: Drive to Survive<\/a> and boxing legend Sa\u00fal \u201cCanelo\u201d \u00c1lvarez are forming a team. <a href=\"https:\/\/deadline.com\/tag\/box-to-box-films\/\" id=\"auto-tag_box-to-box-films\" data-tag=\"box-to-box-films\" rel=\"nofollow noopener\" target=\"_blank\">Box to Box Films<\/a> and \u00c1lvarez\u2019s newly minted Canelo Media business have joined forces under a production deal. It will see Box to Box produce Canelo\u2019s entertainment projects around the world.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tThe pair plan to work up a wide range of content including documentaries, unscripted and scripted originals, short-form projects and live event specials. We have the news of the tie-up and the launch of Canelo Media, which will be part of the wider Canelo Group of Companies and is being billed as a hub for boxing, sports and lifestyle content.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\t\u201cI\u2019m incredibly excited to welcome Canelo Media into my expanding business portfolio,\u201d \u00c1lvarez told Deadline. \u201cThis venture is about bringing untold stories to life, pushing creative boundaries, and building a premier platform in sports and entertainment. I\u2019ve always believed in working alongside the best in their fields, and with Box to Box, I\u2019ve found the right partner to do just that.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tMexico will serve as a creative base for the Canelo Media-Box to Box projects, but they will also be developed and produced in other countries in Latin America and further afield internationally, the partners said.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tAs well as popular motor-racing series Formula 1: Drive to Survive, Box to Box\u2019s <a href=\"https:\/\/deadline.com\/tag\/netflix\/\" id=\"auto-tag_netflix\" data-tag=\"netflix\" rel=\"nofollow noopener\" target=\"_blank\">Netflix<\/a> credits include Tour de France: Unchained, Simon Cowell: The Next Act and Matchroom: The Greatest Showmen. It also makes Onside: Major League Soccer for Apple TV+ and Faceoff: Inside the NHL for Prime Video.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tIt has also started partnering with world-famous athletes, in the same vein as with today\u2019s deal with \u00c1lvarez. Last year <a href=\"https:\/\/deadline.com\/2025\/06\/noah-lyles-launches-iconic-productions-box-to-box-films-1236431224\/\" rel=\"nofollow noopener\" target=\"_blank\">it teamed with <\/a>champion sprinter Noah Lyles to form the Iconic Productions banner.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\t\u00c1lvarez has been a boxing world champ at four different weights. The story of the Mexican fighter\u2019s preparations for a defining fight against Gennady \u201cGGG\u201d Golovkin is the subject of a <a data-id=\"https:\/\/deadline.com\/2026\/01\/netflix-mexico-slate-canelo-alvarez-supernova-physical-100-1236693314\/\" data-type=\"link\" href=\"https:\/\/deadline.com\/2026\/01\/netflix-mexico-slate-canelo-alvarez-supernova-physical-100-1236693314\/\" rel=\"nofollow noopener\" target=\"_blank\">recently announced<\/a> Netflix doc.<\/p>\n","protected":false},"excerpt":{"rendered":"EXCLUSIVE: The producers of Formula 1: Drive to Survive and boxing legend Sa\u00fal \u201cCanelo\u201d \u00c1lvarez are forming a&hellip;\n","protected":false},"author":2,"featured_media":558355,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[447],"tags":[207703,703,49,48,5051,207705,1316,82],"class_list":["post-558354","post","type-post","status-publish","format-standard","has-post-thumbnail","category-boxing","tag-box-to-box-films","tag-boxing","tag-ca","tag-canada","tag-canelo-alvarez","tag-formula-1-drive-to-survive","tag-netflix","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/558354","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=558354"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/558354\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/558355"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=558354"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=558354"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=558354"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}