{"id":563385,"date":"2026-03-27T02:23:12","date_gmt":"2026-03-27T02:23:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/563385\/"},"modified":"2026-03-27T02:23:12","modified_gmt":"2026-03-27T02:23:12","slug":"netflixs-mlb-debut-included-make-good-ads-from-nfl-shortfalls","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/563385\/","title":{"rendered":"Netflix&#8217;s MLB debut included &#8220;make-good&#8221; ads from NFL shortfalls"},"content":{"rendered":"<p>The 2026 Major League Baseball season opened Wednesday on Netflix. (I didn\u2019t watch; I gave up on baseball after the Pirates lost the 1992 NLCS.)<\/p>\n<p>The broadcast, as explained by John Ourand of Puck, had connective tissue to Netflix\u2019s most recent NFL foray.<\/p>\n<p>As Ourand explains in his Varsity newsletter, several ads that appeared during the Yankees-Giants game from San Francisco were \u201c<a class=\"Link\" href=\"https:\/\/puck.news\/newsletters\/the-varsity\/?utm_campaign=The+Varsity+-+SUBSCRIBERS+%283%2F26%2F26%29&amp;utm_content=The+Varsity+-+SUBSCRIBERS+%283%2F26%2F26%29&amp;utm_medium=email_action&amp;utm_source=customer.io&amp;utm_term=f6c6060e9bb201bc831b\" target=\"_blank\" rel=\"noopener nofollow\">make-goods<\/a>\u201d due to Netflix\u2019s failure to deliver numbers it had promised to advertisers for the Christmas doubleheader featuring Cowboys-Commanders and Lions-Vikings.<\/p>\n<p>The games generated 19.9 million viewers for Cowboys-Commanders and 27.5 million for Lions-Vikings; however, Netflix fell short of the guarantees for the 18-54 demographic \u2014 reportedly by 18 percent.<\/p>\n<p>And with Netflix not having any live sports from Christmas until exactly three months later, the \u201cmake-good\u201d ads happened during the MLB game.<\/p>\n<p>Ourand reports that Netflix offered to place ads on other programming, but many of them preferred to have ads purchased for a live sporting event to be used for a live sporting event.<\/p>\n<p>With Netflix, to date, having only a smattering of live sports, the next opportunity was the first game of the MLB season.<\/p>\n<p>For streamers like Netflix that will be cherry-picking big events and not buying full packages, it could become a common issue.<\/p>\n","protected":false},"excerpt":{"rendered":"The 2026 Major League Baseball season opened Wednesday on Netflix. (I didn\u2019t watch; I gave up on baseball&hellip;\n","protected":false},"author":2,"featured_media":563386,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[436],"tags":[49,48,514,82],"class_list":["post-563385","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nfl","tag-ca","tag-canada","tag-nfl","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/563385","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=563385"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/563385\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/563386"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=563385"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=563385"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=563385"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}