{"id":565310,"date":"2026-03-27T22:51:10","date_gmt":"2026-03-27T22:51:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/565310\/"},"modified":"2026-03-27T22:51:10","modified_gmt":"2026-03-27T22:51:10","slug":"apple-hires-ex-google-executive-to-head-ai-marketing-amid-push-to-improve-siri-2","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/565310\/","title":{"rendered":"Apple hires ex-Google executive to head AI marketing amid push to improve Siri"},"content":{"rendered":"\n<p class=\"yf-1fy9kyt\">SAN FRANCISCO, March 27 (Reuters) &#8211; <a href=\"https:\/\/www.yahoo.com\/organizations\/apple\/\" data-ylk=\"slk:Apple;elm:context_link;itc:0;sec:content-canvas\" data-yga=\"{&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;Apple&quot;}\" class=\"link \" rel=\"nofollow noopener\" target=\"_blank\">Apple<\/a> on \u200cFriday said it \u200chas hired Lilian Rincon, \u200bwho previously spent nearly a decade at Google overseeing \u200cits shopping \u2060and assistant products, as the \u2060vice president of product marketing for \u200b<a href=\"https:\/\/tech.yahoo.com\/ai\/\" data-ylk=\"slk:artificial intelligence;elm:context_link;itc:0;sec:content-canvas\" data-yga=\"{&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;artificial intelligence&quot;}\" class=\"link \" rel=\"nofollow noopener\" target=\"_blank\">artificial intelligence<\/a>, \u200breporting \u200bto its \u200cmarketing chief Greg \u201cJoz\u201d Joswiak.<\/p>\n<p class=\"yf-1fy9kyt\">The hire comes as Apple is readying an improved version \u200cof Siri, \u200bits virtual \u200bassistant, \u200bfor release \u200cthis year, rebuilt with \u200btechnology \u200bfrom Alphabet&#8217;s Gemini AI model.<\/p>\n<p class=\"yf-1fy9kyt\">(Reporting by \u200bStephen \u200cNellis in San \u200bFrancisco; Editing by \u200bChris Reese)<\/p>\n","protected":false},"excerpt":{"rendered":"SAN FRANCISCO, March 27 (Reuters) &#8211; Apple on \u200cFriday said it \u200chas hired Lilian Rincon, \u200bwho previously spent&hellip;\n","protected":false},"author":2,"featured_media":565311,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[62,1572,276,277,49,48,192,217847,217846,105935,61],"class_list":["post-565310","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-apple","tag-artificial-intelligence","tag-artificialintelligence","tag-ca","tag-canada","tag-google","tag-greg-joz-joswiak","tag-lilian-rincon","tag-product-marketing","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/565310","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=565310"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/565310\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/565311"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=565310"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=565310"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=565310"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}