post-fight press conference<\/a> asked Dana White about the use of A.I. by UFC and the negative fan reaction.<\/p>\n\u201cGive me a f–kin\u2019 break,\u201d White replied. \u201cA.I. is coming and if we\u2019re using A.I., who gives a s–t? People are upset about it? We should use artists? Who gives a s–t.\u201d<\/p>\n
White initially cleared CBS \/ Paramount of having anything to do with the videos before admitting the network partner did occasionally make their own fight promos.<\/p>\n
\u201cIt has nothing to do with Paramount,\u201d White said. \u201cParamount\u2019s not telling us how to run our production. We run production. Every time we change, we go from FOX to ESPN and then we go to Paramount, people are like \u2018Ah, ESPN\u2019s doing this and FOX is doing that and Paramount\u2014,\u2019 they\u2019re not doing anything. They have nothing to do with our production.\u201d<\/p>\n
\u201cThey do create some of their own spots for fights,\u201d he added. \u201cBut we do all our own \u2014 everything from the artwork to production to music, everything is done internally and always has been at UFC.\u201d<\/p>\n
\u201cHow bout this?\u201d he concluded. \u201cShut the f–k up and watch the fights.\u201d<\/p>\n
That may be White\u2019s official line on the subject but there is one sign that the promotion may not be as confident in its A.I. generated work as it is the stellar human-made promos for events. The amazing UFC 326 B.M.F. Belt promo<\/a> that was made by UFC staff? It was prominently displayed on UFC\u2019s YouTube channel. The A.I. generated UFC Seattle promo and all other previous A.I. promos? Those are nowhere to be found online. You\u2019ll only find them through social media posts from angry fans.<\/p>\n","protected":false},"excerpt":{"rendered":"Dana White doesn\u2019t want to hear any whining about the UFC\u2019s growing use of artificial intelligence to create…\n","protected":false},"author":2,"featured_media":569438,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[62,276,277,49,48,61,702],"class_list":["post-569437","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-artificial-intelligence","tag-artificialintelligence","tag-ca","tag-canada","tag-technology","tag-ufc-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/569437","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=569437"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/569437\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/569438"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=569437"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=569437"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=569437"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}