{"id":569579,"date":"2026-03-29T23:22:05","date_gmt":"2026-03-29T23:22:05","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/569579\/"},"modified":"2026-03-29T23:22:05","modified_gmt":"2026-03-29T23:22:05","slug":"formula-1-partner-kitkat-loses-over-400000-f1-chocolate-bars-in-major-europe-theft","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/569579\/","title":{"rendered":"Formula 1 partner KitKat loses over 400,000 F1 chocolate bars in major Europe theft"},"content":{"rendered":"

KitKat, which has been a partner of Formula 1 since the start of the 2025 season, has confirmed that 12 tonnes of the F1 KitKat chocolate bars were stolen during transit in Europe.<\/p>\n

The chocolate brand told AFP, “A truck transporting 413,793 units of its new chocolate range has been stolen during transit in Europe.<\/p>\n

“We’ve always encouraged people to have a break with KitKat.\u00a0But it seems thieves have taken the message too literally and made a break with more than 12 tons of our chocolate.”<\/p>\n

The truck was on its way from Italy to Poland when it was stolen. The company added that “the vehicle and its contents remain unaccounted for.”<\/p>\n

An investigation is ongoing with local authorities.<\/p>\n

Nestl\u00e9, with its KitKat brand, partnered with F1 on a multi-year partnership from 2025, serving as the championship’s official chocolate bar.<\/p>\n

Emily Prazer, chief commercial officer at F1, said at the time: “We\u2019re delighted to have such a universally recognised and fun brand as KitKat joining us as a partner.<\/p>\n

\u00a0<\/p>\n

“They\u2019re universally loved and we can\u2019t wait to see the fantastic experiences they\u2019ll be bringing to our fans at the track and the new audiences they\u2019ll introduce to the sport.”<\/p>\n

Bernard Meunier, head of strategic business units and marketing and sales at Nestl\u00e9, added: “Formula 1 is a global phenomenon with a rapidly growing, diverse fanbase, especially among younger audiences. With its global reach and packed schedule, F1 offers KitKat the perfect platform to remind everyone to make time for a break.<\/p>\n

“We\u2019re excited to bring our signature sense of fun to this thrilling sport and to create memorable experiences for fans around the world.”<\/p>\n

As part of the partnership, KitKat released its F1 chocolate bars ahead of the 2026 season. “To mark this exciting partnership, the brand is launching a chocolate masterpiece in the shape of a Formula 1 racing car, the first of its kind,” the launch press release stated.\u00a0<\/p>\n

“Featuring a smooth milk chocolate shell with creamy filling and embedded crispy cereal pieces.”<\/p>\n

Photos from Japanese GP – Sunday<\/p>\n

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– The Motorsport.com Team<\/p>\n","protected":false},"excerpt":{"rendered":"KitKat, which has been a partner of Formula 1 since the start of the 2025 season, has confirmed…\n","protected":false},"author":2,"featured_media":569580,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[441],"tags":[219159,49,48,578,216537,576,219158,577,215217,82,4962],"class_list":{"0":"post-569579","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-formula-1","8":"tag-000-f1-chocolate-bars-in-major-europe-theft","9":"tag-ca","10":"tag-canada","11":"tag-f1","12":"tag-f1-japanese-grand-prix","13":"tag-formula-1","14":"tag-formula-1-partner-kitkat-loses-over-400","15":"tag-formula1","16":"tag-japanese-gp","17":"tag-sports","18":"tag-trendingteam"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/569579","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=569579"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/569579\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/569580"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=569579"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=569579"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=569579"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}