{"id":570689,"date":"2026-03-30T12:29:12","date_gmt":"2026-03-30T12:29:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/570689\/"},"modified":"2026-03-30T12:29:12","modified_gmt":"2026-03-30T12:29:12","slug":"dropped-calls-and-dead-zones-pincher-creek-feeling-poor-cell-service-pinch","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/570689\/","title":{"rendered":"&#8216;Dropped calls&#8217; and &#8216;dead zones&#8217;: Pincher Creek feeling poor cell service pinch"},"content":{"rendered":"<p>Jayna Adair takes pride in the range of services available at her yoga and wellness studio in Pincher Creek.\u00a0<\/p>\n<p>\u201cWe do spray tans, lashes, brows. There&#8217;s reiki and a reflexologist and a massage therapist and a tattoo artist,\u201d said the Sugar Studio owner.\u00a0<\/p>\n<p>However, there\u2019s one service that&#8217;s difficult to get: cellphone service.\u00a0<\/p>\n<p>\u201cNo phone calls, no texting. It&#8217;s basically just like a dead hole,\u201d she said.\u00a0<\/p>\n<p>Mayor Wayne Oliver says he&#8217;s consistently hearing about similar bad experiences from residents in the town 170 kilometres south of Calgary. <\/p>\n<p>He says he also has firsthand experience. <\/p>\n<p>&#8220;I&#8217;m sitting in my kitchen talking to my brother and dropped the call three times, probably one bar of service only.&#8221;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" alt=\"a woman in a black shirt and plaid hoodie stands in front of white walls with stocked shelves in the background. \"   src=\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2026\/03\/1774873751_622_default.jpg\" style=\"aspect-ratio:1.7777777777777777\" data-cy=\"image-img\"\/>Sugar Studio owner Jayna Adair pictured in her storefront on main street in Pincher Creek, Alta. She says the area is a &#8220;dead zone&#8221; for cell service and mobile networks, which means she misses out on potential customers. (Ose Irete\/CBC)<\/p>\n<p>Professor Michael McNally studies rural cellphone and data access at the University of Alberta\u2019s School of Library and Information studies. He says historically, major telecommunications companies have focused their resources on urban areas with a lot of customers.\u00a0<\/p>\n<p>McNally says geography can also affect how rural areas are able to connect. In some parts of the province, trees or mountains get in the way. In Pincher Creek&#8217;s case, the town&#8217;s low-lying location in a valley could be a factor. <\/p>\n<p>&#8220;From a design perspective, it would make sense to put a tower as high up as possible because you get the broader coverage, but it does create problems in the valleys.&#8221;<\/p>\n<p>Rogers recently installed a new cell tower in that valley near the townsite. In a statement the company says this was done to improve coverage and capacity. <\/p>\n<p>Bell and Telus use the same tower, which is located outside of the town of Pincher Creek. <\/p>\n<p>A Telus spokesperson said the company upgraded that tower last June. They say Telus is evaluating options to improve service quality in the region.<\/p>\n<p>Connectivity key for rural areas, says professor<\/p>\n<p>According to <a href=\"https:\/\/crtc.gc.ca\/eng\/publications\/reports\/PolicyMonitoring\/mob.htm\" target=\"_blank\" rel=\"nofollow noopener\">data from the Canadian Radio and Telecommunications Commission<\/a>, 99.4 per cent of rural Alberta has access to mobile data. <\/p>\n<p>McNally\u2014 who works with the Alberta Rural Connectivity Coalition\u2014 says it&#8217;s concerning that the reality on the ground seems quite different. <\/p>\n<p>&#8220;Rural and remote communities have the most to gain from access to digital online services, yet they are the often the poorest connected,&#8221; he said.<\/p>\n<p>He points out that having the option of online classes or virtual health care can bring amenities to rural Albertans that would usually be a long drive away.<\/p>\n<p>Poor mobile network access can also limit opportunities for rural communities to attract tourists, new industries and new residents. <\/p>\n<p>&#8220;I have many colleagues in rural communities who say that often one of the top questions that realtors get is &#8216;What&#8217;s the internet like in this community?'&#8221;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" alt=\"Medium shot of a man in a dark blue shirt in front of a red emergency vehicle \"   src=\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2026\/03\/1774873752_90_default.jpg\" style=\"aspect-ratio:1.5001243471773191\" data-cy=\"image-img\"\/>Town of Pincher Creek Fire Chief Pat Neumann says the town&#8217;s spotty mobile network is making emergency services&#8217; job more difficult.<br \/>\n (Ose Irete\/CBC)Businesses, emergency services affected<\/p>\n<p>For businesses in Pincher Creek poor cell service means missed calls, and missed calls can mean missed customers.\u00a0\u00a0<\/p>\n<p>Adair says she often doesn\u2019t realize just how many potential customers have tried to call her at Sugar Studios until she\u2019s on her way home and her phone starts buzzing.\u00a0<\/p>\n<p>\u201cI&#8217;ll get a bunch of voicemails sort of on the same point of the road where the service kind of kicks back in and people have been looking for a service that day that I could have provided,\u201d she said.\u00a0<\/p>\n<p>It\u2019s not just businesses feeling the brunt of this.\u00a0The town&#8217;s fire chief says poor connectivity makes first responders&#8217; jobs harder.<\/p>\n<p>Pat Neumann says his staff often get the basics of a case they\u2019re responding to via radio before heading out. The rest of the information is displayed on a computer system inside the ambulance.\u00a0<\/p>\n<p>\u201cLots of times that system will crash or doesn&#8217;t properly update,\u201d he said.\u00a0<\/p>\n<p>EMS also rely on internet access to look up patient information when they\u2019re on the scene.<\/p>\n<p>\u201cDoes the patient have pre-existing medical conditions that we need to know about? That is going to affect the way we treat stuff,\u201d he said.\u00a0<\/p>\n<p>As a pastor, Doug Iron Shirt says a lot of his work is helping people through hard times and that often means phone calls to check in.\u00a0<\/p>\n<p>\u201cHaving these intimate calls with people, it&#8217;s kind of frustrating to try to help them, to encourage them but then you can&#8217;t get no connection,\u201d he said.<\/p>\n<p>Addressing network issues nationwide <\/p>\n<p>Iron Shirt says he wants providers to build more cell towers in and around rural communities. <\/p>\n<p>Oliver says when the previous council administration contacted a telecommunications provider, they were told the company hadn&#8217;t been notified about the issues by its customers in the area. <\/p>\n<p>He says residents need to get a hold of their providers directly. <\/p>\n<p>&#8220;If they get 500 complaints in the next three months, then maybe they&#8217;ll come to realize, oh, there is an issue there,&#8221; he said. <\/p>\n<p>Rural connectivity is also a national conversation. <\/p>\n<p>A recent <a href=\"https:\/\/publications.gc.ca\/collections\/collection_2026\/parl\/XB451-268-1.pdf\" target=\"_blank\" rel=\"nofollow noopener\">private members bill <\/a>in the House of Commons aims to overhaul the act that oversees mobile networks in canada.<\/p>\n<p>The Spectrum Policy Framework for Canada Act was last updated almost 20 years ago.  <\/p>\n<p>&#8220;It doesn&#8217;t have any kind of real strategy or focus for rural communities,&#8221; said McNally. <\/p>\n<p>If passed, the bill will require the CRTC to review mobile network coverage in Canada and make a plan to address connectivity issues in rural communities.  <\/p>\n","protected":false},"excerpt":{"rendered":"Jayna Adair takes pride in the range of services available at her yoga and wellness studio in Pincher&hellip;\n","protected":false},"author":2,"featured_media":570690,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[194293],"tags":[49,2798,48],"class_list":{"0":"post-570689","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-calgary","8":"tag-ca","9":"tag-calgary","10":"tag-canada"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/570689","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=570689"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/570689\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/570690"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=570689"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=570689"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=570689"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}