{"id":575136,"date":"2026-04-01T12:35:15","date_gmt":"2026-04-01T12:35:15","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/575136\/"},"modified":"2026-04-01T12:35:15","modified_gmt":"2026-04-01T12:35:15","slug":"saudi-arabia-to-launch-worlds-first-protein-sheesha-bar-in-gyms","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/575136\/","title":{"rendered":"Saudi Arabia to Launch World\u2019s First Protein Sheesha Bar in Gyms"},"content":{"rendered":"<p>In a first-of-its-kind move, fitness chain GymNation in Saudi Arabia has announced plans to launch the world\u2019s first protein sheesha bar.<\/p>\n<p>The concept will debut as part of new caf\u00e9-style recovery zones at select GymNation locations across Saudi Arabia, the United Arab Emirates, and Bahrain throughout 2026.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"\" width=\"2048\" height=\"1367\" class=\"perfmatters-lazy\" src=\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2026\/04\/shisha-scaled.jpg\"  data-\/><\/p>\n<p>Unlike traditional sheesha, the new offering will be completely tobacco- and nicotine-free. Instead, it uses a herbal, molasses-based mixture infused with fitness supplements such as whey protein, creatine, BCAAs, and pre-workout blends.<\/p>\n<p>According to GymNation, the idea is to merge two major lifestyle trends in the region,\u00a0 gym culture and sheesha culture, while maintaining a health-conscious approach.<\/p>\n<p>\u201cThis concept brings those two worlds together in a way that aligns with our values; no tobacco, no nicotine, and no compromise on the gym environment,\u201d said Chief Marketing Officer Rory McEntee.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"\" width=\"800\" height=\"533\" class=\"perfmatters-lazy\" src=\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2026\/04\/shish.jpg\"  data-\/><\/p>\n<p>The protein sheesha lounges will be integrated within or adjacent to gym facilities, serving as post-workout relaxation spaces where members can unwind, socialize, and recover without leaving the premises.<\/p>\n<p>GymNation says the experience is designed to go beyond just leisure. Each 45-minute session is claimed to deliver up to 25 grams of \u201caroma-activated protein,\u201d potentially aiding muscle recovery and stimulating protein synthesis. The company also claims the concept can boost post-workout social interaction among members.<\/p>\n<p>The menu will feature creatively branded flavors such as \u201cThe Whey Cloud,\u201d \u201cMacro Mist,\u201d and \u201cBCAA Breeze,\u201d all developed using food-grade aroma profiles inspired by sports nutrition.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"\" width=\"800\" height=\"533\" class=\"perfmatters-lazy\" src=\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2026\/04\/shi.jpg\"  data-\/><\/p>\n<p>The rollout is set to begin with a pilot location in Riyadh before expanding to other major cities across the GCC, including Dubai, Abu Dhabi, Jeddah, and Bahrain.<\/p>\n","protected":false},"excerpt":{"rendered":"In a first-of-its-kind move, fitness chain GymNation in Saudi Arabia has announced plans to launch the world\u2019s first&hellip;\n","protected":false},"author":2,"featured_media":575137,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[49,48,84,395],"class_list":["post-575136","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nutrition","tag-ca","tag-canada","tag-health","tag-nutrition"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/575136","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=575136"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/575136\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/575137"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=575136"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=575136"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=575136"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}