{"id":580982,"date":"2026-04-04T04:18:08","date_gmt":"2026-04-04T04:18:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/580982\/"},"modified":"2026-04-04T04:18:08","modified_gmt":"2026-04-04T04:18:08","slug":"lacoste-taps-formula-1-driver-pierre-gasly-as-ambassador","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/580982\/","title":{"rendered":"Lacoste Taps Formula 1 Driver Pierre Gasly As Ambassador"},"content":{"rendered":"

\n\tZOOMING IN: Lacoste<\/a> has tapped Formula 1<\/a> driver Pierre Gasly as its latest ambassador. The 30-year-old, who competes for the BTW Alpine F1 team since 2023, will be the face of the brand\u2019s famous polo shirt, the first of several projects to be unveiled in coming months.<\/p>\n

\n\tGasly described the polo as Lacoste<\/a>\u2019s \u201cstrongest expression: a piece born on the tennis court that has become a symbol of effortless elegance.\u201d He added that Lacoste has transformed \u201cits sporting heritage into a very contemporary vision of style.\u201d <\/p>\n

\n\tThe piqu\u00e9 polo shirt was invented in the 1930s by founder Ren\u00e9 Lacoste, as a more comfortable alternative to the traditional styles players wore at the time.<\/p>\n

\n\tThe brand\u2019s chief executive officer Eric Vallat said the French race driver \u201cperfectly embodies the spirit of performance and tenacity\u201d that has driven Lacoste since its creation.<\/p>\n

\n\t\u201cHis international career, his high standards and his affinity with disciplines such as tennis and golf strongly resonate with our universe,\u201d Vallat continued. \u201cWe are delighted to welcome him among the maison\u2019s ambassadors and to open a new chapter with him.\u201d<\/p>\n

\n\tGasly made his Formula 1<\/a> debut in 2017 and became the youngest French driver to take a podium in the elite motorsport two years later. In 2020, he had his first victory at the Italian Grand Prix in Monza.<\/p>\n

\n\tFor the 2026 season, which is three races in, he currently ranks eighth in the overall drivers standings.<\/p>\n

\n\tThe Frenchman was also named ambassador for the Gentleman Givenchy<\/a> fragrance franchise last year, fronting its Gentleman Society Eau de Parfum Ambr\u00e9e scent.<\/p>\n

\n\tSwiss watch brand H. Moser & Cie<\/a>, who is also a team partner of Alpine Motorsports, tapped Gasly as its first brand ambassador in 2024, subsequently teaming up for limited-edition watches created by the athlete alongside the watchmaker\u2019s owner and chief executive officer, Edouard Meylan.<\/p>\n","protected":false},"excerpt":{"rendered":"ZOOMING IN: Lacoste has tapped Formula 1 driver Pierre Gasly as its latest ambassador. The 30-year-old, who competes…\n","protected":false},"author":2,"featured_media":580983,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[441],"tags":[49,48,578,576,577,207656,82],"class_list":{"0":"post-580982","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-formula-1","8":"tag-ca","9":"tag-canada","10":"tag-f1","11":"tag-formula-1","12":"tag-formula1","13":"tag-lacoste","14":"tag-sports"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/580982","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=580982"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/580982\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/580983"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=580982"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=580982"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=580982"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}