Raising GOATs<\/a> debuting today, explores what defines greatness in the WNBA. Signatures will spotlight emerging All-Stars who are shaping the game\u2019s future. Confetti will close the season with a tribute to the championship moment. These films will be amplified across broadcast, digital, social, and experiential touchpoints, and supported by fan activations throughout the season.<\/p>\n\u00a0WNBA Court Origins and WNBA Court Origins Nights<\/p>\n
WNBA Court Origins, the league\u2019s first-ever retro program, will mark 30 seasons through a curated collection of storytelling, merchandise and live experiences. The program will be highlighted by \u201cWNBA Court Origins Nights\u201d which connect generations of players and fans while revisiting the league\u2019s earliest years.<\/p>\n
WNBA Court Origins Nights will feature nationally televised games involving three of the league\u2019s original franchises \u2013 the New York Liberty, Los Angeles Sparks and Phoenix Mercury. The throwback matchups will turn back the clock to the WNBA\u2019s 1997 inaugural season, with on-court elements, in-arena moments and broadcast presentations designed to reflect the league\u2019s original era.<\/p>\n
WNBA Court Origins Nights will immerse fans in a full-scale celebration of the WNBA\u2019s beginnings, featuring WNBA Nike Court Origins Edition uniforms and warm-ups, and a WNBA Wilson Court Origins Edition game ball with 1997-era branding.<\/p>\n
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\u00a0WNBA Legacy Trail <\/p>\n
The WNBA Legacy Trail is a fan-centric merchandise program designed to showcase the league\u2019s history while recognizing the players, fans, staff and defining moments that have shaped the WNBA.<\/p>\n
The program will feature product drops honoring the league\u2019s 30th season. On the 30th of each month during the season, a new licensee collaboration will be unveiled, with purchase availability dates to follow.<\/p>\n
All items will be available through the licensees\u2019 direct-to-consumer channels and other participating retail partners. Fans will be able to follow the WNBA Legacy Trail all season, tracking each product release as it is announced.<\/p>\n
Fans can look forward to three initial product drops in April featuring La Crema on April 9, Nike on April 13 and Mitchell & Ness on April 15, with each collection officially revealed on its launch day.<\/p>\n
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\u00a0WNBA Top 30 Plays<\/p>\n
The WNBA Top 30 Plays is a\u00a0content special honoring the most iconic on-court plays\u00a0in league history. From unforgettable displays of athleticism to culturally resonant milestones to game-changing brilliance, the series will highlight plays that have defined three generations of professional women\u2019s basketball in the United States.<\/p>\n
A distinguished panel of former WNBA players, coaches and influential voices from across entertainment will help guide the selection process, bringing both basketball expertise and cultural perspective. Each play will be evaluated across several criteria, including historical impact, athleticism, game context, player legacy, fan reaction, visual appeal and era representation, ensuring a comprehensive look at the moments that have moved the game forward.<\/p>\n
The WNBA Top 30 Plays\u00a0will be a produced long-form special, which will feature the full countdown of plays and conversation amongst the panel of their significance, and will\u00a0premiere this season\u00a0on the WNBA App with additional clips and BTS on WNBA social.<\/p>\n
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About the WNBA
Tipping off its historic 30th season in 2026, the WNBA continues to be one of the fastest-growing brands in sports, fueled by record-breaking momentum and unprecedented growth. Having reached a tentative agreement on a new transformational Collective Bargaining Agreement in March 2026, the league enters a bold new chapter focused on elevating the player experience, increased investment, and growing women\u2019s basketball globally. The WNBA\u2019s dedication to societal impact is supported by the WNBA Changemakers Collective (Ally, AT&T, CarMax, Deloitte, Google, and Nike), a first-of-its-kind group of purpose-driven companies working to empower players and the league, increase visibility, and drive business transformation.<\/p>\n
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