{"id":591308,"date":"2026-04-08T23:56:08","date_gmt":"2026-04-08T23:56:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/591308\/"},"modified":"2026-04-08T23:56:08","modified_gmt":"2026-04-08T23:56:08","slug":"pg-enters-into-multi-brand-deal-with-wnba-04-09-2026","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/591308\/","title":{"rendered":"P&#038;G Enters Into Multi-Brand Deal With WNBA 04\/09\/2026"},"content":{"rendered":"<p class=\"p1\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/s3.amazonaws.com\/media.mediapost.com\/dam\/cropped\/2026\/04\/08\/wnba_5bd1Vm3_rVQfqUi.jpeg\"\/><\/p>\n<p>Procter &amp; Gamble and the WNBA announced a<br \/>\nmulti-brand partnership, marking a \u201cbold new chapter\u201d in how P&amp;G and its brands show up across sports and culture.\u00a0<\/p>\n<p class=\"p1\">\u201cThe WNBA three years ago named<br \/>\nP&amp;G\u2019s Mielle as its first Official Textured Hair Care Partner,\u201d <a href=\"https:\/\/www.marketingdive.com\/news\/pg-bets-on-wnba-and-womens-sports-with-new-multi-brand-sponsorship\/816930\/\" rel=\"nofollow noopener\" target=\"_blank\">according to Marketing Dive<\/a>. \u201cUnder the new agreement, other brands,<br \/>\nincluding Secret, Olay, Downy and Tampax, will also activate around the women\u2019s professional basketball league.\u00a0Secret and Olay have already been collaborating with top WNBA athletes while<br \/>\nTampax\u2019s sponsorship is the next slated to launch through a presence at the WNBA Draft on April 13.\u201d<\/p>\n<p class=\"p1\">P&amp;G and the WNBA\u2019s tie-up will span marketing, retail and<br \/>\ndigital channels as more large marketers ramp up investment in women\u2019s sports.\u00a0 \u00a0<\/p>\n<p>advertisement<\/p>\n<p>advertisement<\/p>\n<p class=\"p1\">The partnership focuses on brand engagement in women&#8217;s sports and retail programs<br \/>\nlinked to growing interest in women&#8217;s basketball, <a href=\"https:\/\/simplywall.st\/stocks\/us\/household\/nyse-pg\/procter-gamble\/news\/procter-and-gamble-taps-wnba-growth-as-valuation-signals-pot\" rel=\"nofollow noopener\" target=\"_blank\">according<br \/>\nto Simply Wall St<\/a>.<\/p>\n<p class=\"p1\">\u201cTheir entrance into women\u2019s basketball launched with products created in collaboration with Aces C\u00a0A\u2019ja Wilson\u00a0and Wings<br \/>\nG\u00a0Paige Bueckers,\u201d <a href=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2026\/04\/08\/pg-partners-with-wnba-in-new-multi-brand-deal\/\" rel=\"nofollow noopener\" target=\"_blank\">according to Sports Business Journal<\/a>.<br \/>\n\u201cTampax, the official period care sponsor of the WNBA, will be the next brand to leverage the league\u2019s platforms, beginning at the 2026 WNBA Draft with the Queens Court activation,<br \/>\npresented by Tampax.Additional P&amp;G brands &#8212; including Downy, Gillette Venus and Tide &#8212; will introduce activations throughout the season.\u201d<\/p>\n<p class=\"p1\">Through partnership, P&amp;G<br \/>\nbrands are investing in the continued growth of the game by amplifying player storylines, engaging fans, and driving retail growth, according to the company.\u00a0<\/p>\n<p class=\"p1\">The partnership<br \/>\ncreates a platform for P&amp;G brands to engage with professional women\u2019s basketball at a defining moment \u2013 as the game, its athletes, fans, and influence are reaching new heights,<br \/>\naccording to P&amp;G.<\/p>\n","protected":false},"excerpt":{"rendered":"Procter &amp; Gamble and the WNBA announced a multi-brand partnership, marking a \u201cbold new chapter\u201d in how P&amp;G&hellip;\n","protected":false},"author":2,"featured_media":591309,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[629],"tags":[49,48,225058,225059,82,630],"class_list":{"0":"post-591308","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-wnba","8":"tag-ca","9":"tag-canada","10":"tag-pg-and-the-wnbas-tie-up-will-span-marketing","11":"tag-retail-and-digital-channels-as-more-large-marketers-ramp-up-investment-in-womens-sports-04-09-2026","12":"tag-sports","13":"tag-wnba"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/591308","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=591308"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/591308\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/591309"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=591308"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=591308"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=591308"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}