While no official confirmation has been provided by LIV Golf or its backers, the report adds fresh intrigue surrounding the Saudi-backed league.<\/p>\n
RELATED: Patrick Reed explained why he left LIV Golf to return to the PGA Tour<\/a><\/p>\n Earlier this year, financial disclosures highlighted the scale of investment and losses associated with the breakaway tour. In February, it emerged that Saudi Arabia\u2019s Public Investment Fund<\/a> (PIF) was approaching $5 billion in total investment in LIV Golf, according to documents reviewed by Money in Sport.<\/p>\n Operating losses reached $394 million in 2023, an increase of $150 million compared to the previous year.<\/p>\n LIV Golf UK oversees the league\u2019s operations outside the United States as part of its broader ambition to establish a global footprint. Events have already been staged in markets including Korea, Mexico, Australia, Hong Kong and Spain.<\/p>\n The filings also revealed that LIV spent $102 million on payments to Performance54, the sports marketing firm responsible for staging its events, while legal costs more than doubled year-on-year to $15.7 million in 2023.<\/p>\n In terms of revenue, LIV Golf Australia proved to be the strongest-performing market, with a single event in Adelaide generating $16.6 million \u2014 significantly higher than other non-U.S. tournaments.<\/p>\n Since its launch in 2022, LIV Golf lured a wave of players away from the PGA Tour and DP World Tour, including Phil Mickelson, Dustin Johnson, Jon Rahm, Sergio Garcia, Brooks Koepka and Cameron Smith, enticed by big money contracts. However, the tide has begun to shift. In 2025 and 2026, notable names, including Koepka and Patrick Reed, left the league to return to the PGA Tour and DP World Tour, with evolving pathways back to traditional tours having been created.<\/p>\n LIV Golf CEO Scott O\u2019Neil \u2013 Sarah Reed<\/p>\n Scott O\u2019Neil<\/a> was officially announced as the new CEO of LIV Golf on January 15, 2025, replacing Greg Norman to lead the league\u2019s business operations. He stepped down from his previous role as CEO of Merlin Entertainments at the end of 2024 to join LIV Golf ahead of their 2025 season.<\/p>\n LIV Golf\u2019s presence was once again felt at the recent Masters Tournament, where 10 players from the circuit competed. However, only five made the cut. Tyrrell Hatton emerged as the top performer, finishing in a tie for third. Dustin Johnson finished tied for 33rd, while Jon Rahm placed tied for 38th. Sergio Garcia<\/a> ended 52nd after a frustrated outburst that saw him break his driver and damage a tee box, and Charl Schwartzel finished 54th.<\/p>\n LIV Golf continues its season this week in Mexico at Club de Golf Chapultepec, where the usual $30 million purse is on offer. The individual winner will take home $4 million, with an additional $3 million awarded to the winning team.<\/p>\n Follow Golf Digest Middle East on social media<\/p>\n![\"New](\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2026\/04\/New-LIV-Golf-CEO-Scott-ONeil-speaks-during-a-press-conference-in-Adelaide-Sarah-Reed.jpg\")
<\/p>\n