Wintour has shrewdly positioned herself as someone game enough to embrace a caricature of herself. And the caricature is likely to be kinder now<\/p>\n
This is not the only recent film publicity tour to blur the lines between actors and fictional characters, an approach that suits this cultural and political moment, when fiction and\u00a0 reality often seem similarly blurred. Timoth\u00e9e Chalamet’s stunts for the Oscar-nominated Marty Supreme<\/a>, in which he played an arrogant opportunist, included a viral video<\/a> in which he pretended to be an egotistical version of himself taking over a marketing meeting. Ariana Grande and Cynthia Erivo’s weepy declarations of friendship on the first Wicked<\/a> tour, mirroring their characters’ bond, were widely joked about.<\/p>\n A ‘defanged’ character<\/p>\n But nothing has matched the Devil Wears Prada tour for sheer meta-ness \u2013 and critically, Wintour’s omnipresence suggests that the story’s satire has been defanged. In the original, Streep made Miranda a droll and hilarious toxic boss. “Details of your incompetence do not interest me,” she cooly tells Emily, blaming her for a scheduling change beyond her control.<\/p>\n But having a hit film changes a lot. It seems that Wintour has made the calculation that it’s better to be inside the tent than out. And, sadly for fans, the campaign is already signalling that the sequel will showcase a softer version of Miranda. If the trailers tell us anything, these suggest a focus on Andy’s return to Miranda’s orbit and on nostalgic callbacks to the original. In one of them, Nigel’s\u00a0voiceover<\/a>\u00a0calls Runway “a winding road that brings us together again”.<\/p>\n In the joint interview Wintour \u2013 no longer the Vogue editor, but Chief Content Officer at its publisher Cond\u00e9 Nast \u2013 says that when she got wind of a sequel she called Streep, who reassured her: “It’s going to be all right.” Now Vogue can’t stop covering the film. The magazine has rounded up fashions<\/a> from the press tour’s red carpets. Its Book Club<\/a> is reading the novel that inspired the first film. Its podcast<\/a> featured three of Wintour’s former assistants.<\/p>\n By contrast, when the original film arrived, Wintour and most fashion designers kept their distance. Streep recalls in the Vogue interview, “Everybody was afraid of Anna on the first one, so we couldn’t find any clothes.” Molly Rogers, the costume designer who wrangled the fashions this time, has said<\/a> designers recognised the film would give them “best in the world placement”. As Vogue does, the film constitutes promotion for lines like Dolce & Gabbana, Balenciaga, Dior and Phoebe Philo, whose clothes all appear on screen.<\/p>\n","protected":false},"excerpt":{"rendered":"Wintour has shrewdly positioned herself as someone game enough to embrace a caricature of herself. And the caricature…\n","protected":false},"author":2,"featured_media":605865,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[49,48,75],"class_list":{"0":"post-605864","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entertainment","8":"tag-ca","9":"tag-canada","10":"tag-entertainment"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/605864","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=605864"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/605864\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/605865"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=605864"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=605864"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=605864"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}