{"id":606843,"date":"2026-04-16T00:22:16","date_gmt":"2026-04-16T00:22:16","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/606843\/"},"modified":"2026-04-16T00:22:16","modified_gmt":"2026-04-16T00:22:16","slug":"gymshark-to-open-first-gym-in-miami-expanding-from-apparel-into-irl-fitness","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/606843\/","title":{"rendered":"Gymshark to Open First Gym in Miami, Expanding From Apparel Into IRL Fitness"},"content":{"rendered":"<p>Gymshark is doing gyms.<\/p>\n<p>What\u2019s happening: The UK-born activewear brand will open Gymshark Lifting Club in Miami\u2019s Wynwood neighborhood this summer, marking its first dedicated fitness facility.<\/p>\n<p>For the people. Born online and scaled through IRL connection, Gymshark is doubling down on community. Now valued at $1.45B, it\u2019s accelerating behind a \u201cWe Do Gym\u201d mantra touting its technical fitness expertise \u2014 notching a record \u00a3646M in sales last year.<\/p>\n<p>Denting profits, it\u2019s investing heavily in physical expansion, opening retail flagships in London, <a href=\"https:\/\/www.instagram.com\/p\/DSIb0vqjcoj\/\" rel=\"nofollow noopener\" target=\"_blank\">NYC<\/a>, and <a href=\"https:\/\/insider.fitt.co\/gymshark-announces-dubai-flagship\/\" rel=\"nofollow noopener\" target=\"_blank\">Dubai<\/a> that double as fitness and run crew hubs while <a href=\"https:\/\/insider.fitt.co\/press-release\/dicks-sporting-goods-and-gymshark-expand-us-access-to-the-brands-cult-favorite-gymwear\/\" rel=\"nofollow noopener\" target=\"_blank\">partnering<\/a> with DSG\u2019s House of Sport for in-store activations.<\/p>\n<p>\u00a0<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter\" src=\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2026\/04\/04-14-26-gymshark-revenue.png\" alt=\"Gymshark's Growth Fuels IRL Expansion\" width=\"500\" height=\"500\"\/><\/p>\n<p>\u00a0<\/p>\n<p>In the 305. An informal scouting trip, the brand\u2019s latest Lift weightlifting festival in Miami attracted 20K people, a confirmation for founder Ben Francis. Positioning Gymshark as \u201cTHE gym brand,\u201d Lifting Club will be deeply integrated with the global business.<\/p>\n<p>Selling sweat. With fitness as a cultural identity, activewear players have been circling the gym.<\/p>\n<p>Getting in the game, Alo is scaling invite-only private gyms, lululemon is <a href=\"https:\/\/insider.fitt.co\/lululemon-opens-la-fitness-studio\/\" rel=\"nofollow noopener\" target=\"_blank\">testing<\/a> strength pop-ups, and Frasers Group is <a href=\"https:\/\/insider.fitt.co\/sports-direct-debuts-immersive-fitness-store\/\" rel=\"nofollow noopener\" target=\"_blank\">embedding<\/a> Everlast Gyms and HYROX centers inside Sports Direct retail. Exiting for now, Nike Studios <a href=\"https:\/\/insider.fitt.co\/nike-exits-boutique-fitness\/\" rel=\"nofollow noopener\" target=\"_blank\">shuttered<\/a> this spring amid operational challenges.<\/p>\n<p>Looking ahead: Brick-and-mortar fitness isn\u2019t easy, even for billion-dollar brands. With Gymshark\u2019s relentless commitment to the gym faithful, Lifting Club is a venture it can\u2019t afford to get wrong.<\/p>\n<p>\t\t\t\t\t\t\t\t<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"Gymshark is doing gyms. What\u2019s happening: The UK-born activewear brand will open Gymshark Lifting Club in Miami\u2019s Wynwood&hellip;\n","protected":false},"author":2,"featured_media":606844,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[49,48,407,84],"class_list":["post-606843","post","type-post","status-publish","format-standard","has-post-thumbnail","category-fitness","tag-ca","tag-canada","tag-fitness","tag-health"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/606843","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=606843"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/606843\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/606844"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=606843"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=606843"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=606843"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}