{"id":607362,"date":"2026-04-16T05:57:20","date_gmt":"2026-04-16T05:57:20","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/607362\/"},"modified":"2026-04-16T05:57:20","modified_gmt":"2026-04-16T05:57:20","slug":"province-planning-to-replace-welcome-to-alberta-highway-signs","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/607362\/","title":{"rendered":"Province planning to replace \u2018Welcome to Alberta\u2019 highway signs"},"content":{"rendered":"

\n\t\t\t\tBy Jack Farrell<\/p>\n

\t\t\t\t\t\t\t\t\t\tThe Canadian Press\t\t\t\t\t\t<\/p>\n

\n\t\t\t\t\tPosted April 15, 2026 5:27 pm\n\t\t\t\t\t\t\t\t\t<\/p>\n

\n\t\t\t\t1 min read\n\t\t\t<\/p>\n

\t\t\tDescrease article font size<\/p>\n

\t\t\tIncrease article font size<\/p>\n

Travellers could soon be greeted by new Welcome to Alberta<\/a> signs in the province.<\/p>\n

\"\"<\/p>\n

The government is planning to replace its nearly two dozen square signs with placards shaped like the province.<\/p>\n

A request for proposals provides details about the new shape, but what the signs will say is still up in the air.<\/p>\n

Transportation Minister Devin Dreeshen says it\u2019s too early to know what the wording will be but it would offer a hearty welcome.<\/p>\n

Signs currently read Welcome to Alberta and Wild Rose Country, with a picture of a small pink rose.<\/p>\n

\t\t\t\t\tA sign on the Crowsnest Highway welcomes travellers from British Columbia to Alberta on Thursday, Aug. 7, 2025.\t\t\t\t <\/p>\n

\t\t\t\t\tColin N. Perkel\/ The Canadian Press\t\t\t\t<\/p>\n

Last year, the government announced it would be dropping the Wild Rose Country phrase from licence plates in favour of the province\u2019s official motto, Strong and Free.<\/p>\n

\n\t\t\tMore on Traffic
\n\t\t\tMore videos\n\t\t<\/p>\n

Story continues below advertisement<\/p>\n

Dreeshen says the new welcome signs are to start going up over the summer.<\/p>\n

\t\t\t\t\t\t\"Click<\/p>\n

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tNew \u2018Strong and Free\u2019 Alberta licence plate faces possible trademark roadblock\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

\n\t\t&copy 2026 The Canadian Press\t<\/p>\n","protected":false},"excerpt":{"rendered":"By Jack Farrell The Canadian Press Posted April 15, 2026 5:27 pm 1 min read Descrease article font…\n","protected":false},"author":2,"featured_media":607363,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[229205,45,49,48,1890,229206],"class_list":["post-607362","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-alberta-transportation","tag-business","tag-ca","tag-canada","tag-traffic","tag-welcome-to-alberta"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/607362","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=607362"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/607362\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/607363"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=607362"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=607362"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=607362"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}