{"id":607423,"date":"2026-04-16T06:32:20","date_gmt":"2026-04-16T06:32:20","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/607423\/"},"modified":"2026-04-16T06:32:20","modified_gmt":"2026-04-16T06:32:20","slug":"ccd-reinterprets-french-patisserie-as-a-tropical-flagship-in-singapore","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/607423\/","title":{"rendered":"ccd reinterprets french p\u00e2tisserie as a tropical flagship in singapore"},"content":{"rendered":"

Curved and Tropical Displays frame Pierre Herm\u00e9 P\u00e2tisserie by CCD<\/p>\n

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The Pierre Herm\u00e9 Paris flagship store<\/a> in Singapore<\/a>, designed by CCD<\/a>, translates the brand\u2019s approach to p\u00e2tisserie<\/a> into a spatial experience. The project establishes a dialogue between the formal refinement of French pastry culture and the climatic and cultural context of Singapore, avoiding direct replication of the Paris boutique in favor of a localized interpretation. The entrance combines references to a Parisian street caf\u00e9 with elements of a tropical garden. Sculptural macaron installations<\/a> are positioned within dense greenery, integrating the brand\u2019s identity with the surrounding environment. This threshold condition introduces the spatial narrative, where natural and constructed elements intersect.<\/p>\n

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Inside, the interior<\/a> is organized through contrasts in color, texture, and material. Smooth and rough surfaces are juxtaposed to create a tactile environment that reflects the compositional qualities of the brand\u2019s products. Display systems are arranged along curved counters, guiding circulation while presenting pastries, cakes, and bread with controlled precision. A central circular counter functions as a focal point, dedicated to signature items such as macarons, chocolates, and cakes. The spatial configuration\u00a0is defined by continuity and adaptability. Curved geometries organize movement and establish a layered layout that can accommodate changing displays and seasonal variations. The design integrates spatial, graphic, and lighting elements into a cohesive system, aligning with the brand\u2019s emphasis on composition and detail.<\/p>\n

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all images by Boris<\/p>\n

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Rattan Seating and Soft Tones Respond to Singapore\u2019s Climate<\/p>\n

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Material selection by Hong Kong-based practice <\/a>CCD reinforces this approach. Natural wood surfaces and warm lighting conditions create a neutral background that emphasizes the visual qualities of the products. The contrast between the texture of wood and the refined appearance of the pastries introduces depth without disrupting the overall coherence of the space. Sustainability is addressed through the introduction of cloth-based packaging, which combines functional considerations with references to regional material practices. This element contributes to a broader integration of local and global influences within the retail environment.<\/p>\n

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The second floor extends the program by combining retail and dining functions. Savory and sweet offerings are presented within a unified spatial framework, including an ice cream and bubble tea bar that introduces a hybrid format. The dining area is organized as an open, light-filled environment that responds to Singapore\u2019s tropical climate. Furniture and material choices further articulate this response. Custom rattan seating introduces a lightweight and breathable element, while maintaining continuity with the overall material palette. Colors are derived from natural wood tones and muted variations associated with the brand\u2019s products, including soft pinks, beiges, and off-whites.<\/p>\n

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macaron sculptures are embedded within dense greenery<\/p>\n

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Spatial Flow and Illumination Shape a Layered Interior Experience<\/p>\n

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Spatial organization on this level continues the use of curved forms. The layout accommodates both enclosed and open seating conditions, including a tea salon and areas oriented toward exterior views. This arrangement supports different modes of use, from individual seating to group gatherings. Light plays a central role in defining the interior atmosphere. Daylight enters through large openings, interacting with artificial lighting to produce a shifting condition throughout the day. The illumination highlights the products while reinforcing the spatial hierarchy.<\/p>\n

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Across both levels, the project by CCD operates as a coordinated system in which architecture, material, and display are aligned. The design frames the retail and dining experience as a continuous sequence, where spatial organization and sensory elements are integrated into a cohesive environment.<\/p>\n

\"curved
the flagship store translates p\u00e2tisserie into a spatial experience<\/p>\n

\"curved
contrasting textures define the interior material palette<\/p>\n

\"curved
a central circular counter anchors the retail layout<\/p>\n

\"curved
smooth and rough surfaces create a tactile environment<\/p>\n

\"curved
the layout adapts to seasonal and programmatic changes<\/p>\n

\"curved
daylight and artificial light interact throughout the interior<\/p>\n

\"curved
curved counters organize circulation and display<\/p>\n

\"curved
warm lighting emphasizes color and material contrast<\/p>\n

\"curved
wood surfaces provide a neutral backdrop for display<\/p>\n

\"curved
retail and dining functions are combined on the upper level<\/p>\n","protected":false},"excerpt":{"rendered":"Curved and Tropical Displays frame Pierre Herm\u00e9 P\u00e2tisserie by CCD \u00a0 The Pierre Herm\u00e9 Paris flagship store in…\n","protected":false},"author":2,"featured_media":607424,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[138141,76,354,355,49,48,229219,356,75,229220,50831,10056,7539],"class_list":{"0":"post-607423","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-arts-and-design","8":"tag-architecture-in-singapore","9":"tag-arts","10":"tag-arts-and-design","11":"tag-artsanddesign","12":"tag-ca","13":"tag-canada","14":"tag-ccd","15":"tag-design","16":"tag-entertainment","17":"tag-food-art","18":"tag-interiors","19":"tag-restaurant-and-cafe-design","20":"tag-retail-interiors"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/607423","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=607423"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/607423\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/607424"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=607423"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=607423"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=607423"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}