{"id":609094,"date":"2026-04-17T00:17:09","date_gmt":"2026-04-17T00:17:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/609094\/"},"modified":"2026-04-17T00:17:09","modified_gmt":"2026-04-17T00:17:09","slug":"surrey-not-sorry-slogan-sells-city-to-fifa-world-cup-visitors","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/609094\/","title":{"rendered":"\u2018Surrey, Not Sorry\u2019 slogan sells city to FIFA World Cup visitors"},"content":{"rendered":"

\u2018Surrey, Not Sorry\u2019 slogan sells city to FIFA World Cup visitors<\/p>\n

Published 4:05 pm Thursday, April 16, 2026<\/p>\n

Surrey\u2019s destination marketing organization has a new slogan for soccer fans to see: \u201cSurrey, Not Sorry.\u201d<\/p>\n

The campaign, dubbed \u201cas confident and unexpected as the city itself,\u201d was announced by Discover Surrey on Thursday (April 16), two months ahead of the FIFA World Cup men\u2019s soccer tournament and its seven matches at BC Place Stadium in Vancouver.<\/p>\n

\u201cFor too long, Surrey has been the city that people pass through. That changes now,\u201d a news release trumpets.<\/p>\n

\u201cIt\u2019s an open invitation to look past old assumptions and discover what Surrey has quietly been building all along: stunning natural spaces, a culinary scene that spans the globe, and connectivity that makes the whole region yours to explore.\u201d<\/p>\n

Promised is \u201cbold video content, social storytelling and a dedicated campaign hub\u201d at DiscoverSurreyBC.com\/SNS<\/a>.<\/p>\n

During the World Cup, three Surrey Soccer Fan Zones<\/a> will show all 104 matches on big screens, starting June 11 at Surrey Civic Plaza. Admission is free there and at two other Fan Zones, inside Cloverdale Agriplex (starting July 1) and at Softball City (South Surrey Athletic Park, July 14 start).<\/p>\n

Ange Chew, executive director of Discover Surrey, says Surrey has \u201calways had the goods \u2014 we just haven\u2019t been loud enough about it. This campaign doesn\u2019t ask people to give Surrey a chance. It challenges them to see it for what it really is.\u201d<\/p>\n

She said Surrey is \u201cthe smartest basecamp for World Cup visitors looking to experience everything Metro Vancouver has to offer, with a more accessible and affordable alternative to staying downtown.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"\u2018Surrey, Not Sorry\u2019 slogan sells city to FIFA World Cup visitors Published 4:05 pm Thursday, April 16, 2026…\n","protected":false},"author":2,"featured_media":609095,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[194299],"tags":[49,48,87674],"class_list":["post-609094","post","type-post","status-publish","format-standard","has-post-thumbnail","category-surrey","tag-ca","tag-canada","tag-surrey"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/609094","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=609094"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/609094\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/609095"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=609094"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=609094"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=609094"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}