![\"Luca](\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2025\/08\/B91I3733-e1754922329465.jpg\" "\\"The")
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Photo courtesy of Luca Richman<\/p>\n
Luca Richman\u2019s Instagram account highlights his Red Bulls fandom. Now he\u2019s a mainstay in the community.\n<\/p>\n
The New Jersey native began a YouTube channel in sixth grade, initially focusing on Minecraft gameplay before transitioning to Geometry Dash. Richman\u2019s account now boasts over 90,000 subscribers, and managing it taught him how to stay consistent and build up knowledge in a space of interest.<\/p>\n
That led to him starting The Red Bulls Experience<\/a> Instagram account at 16 years old, which became his primary commitment. The account has over 3,700 followers and allows Richman to passionately share his Red Bulls fandom in an informative manner.\u00a0<\/p>\n He\u2019s always been a dedicated soccer supporter. He\u2019s a fourth-generation fan in the New York area, and his family history dates back to the 1920s. Richman\u2019s great-grandfather immigrated from Hungary and instantly supported New York soccer teams before passing down the avid fandom to his son and grandson.<\/p>\n \u201cA lot of people latch on to new clubs that are coming out \u2026 the bulk of soccer fans in America are paying attention to Europe,\u201d Richman said. \u201cBut it\u2019s kind of in my blood to support my local team, and that\u2019s been a through line from the teams back in New York around 100 years ago to now with the Red Bulls and MLS.\u201d\u00a0<\/p>\n The 23-year-old began the Instagram account in 2017, when he wanted to showcase what it was like to attend every match in person. He was a season-ticket holder every year growing up, and most other accounts posted highlights from their computers, he said.\u00a0<\/p>\n Richman, a former media and communications major at NYU, started by posting simple match recaps and captions. But in the years since, he\u2019s developed graphic designs, video content, and unique forms of on-site coverage, and is now a credentialed member at Red Bulls\u2019 matches consistently.<\/p>\n \u201cI feel like I learned what the algorithm liked, how to just create something engaging that follows the narrative of the club,\u201d Richman said. \u201cWhether it\u2019s a big win, a record-breaking performance. I think last week against [Inter] Miami, we had the worst home loss in club history \u2026 I\u2019m proud that I cover the highs and the lows equitably.\u201d\u00a0<\/p>\n Richman\u2019s favorite player growing up was Thierry Henry, the Arsenal and Barcelona French international who won the 1998 World Cup signed with New York in 2010. Henry finished with 51 goals, 42 assists, and four MLS All-Star nods in five seasons.<\/p>\n \u201cThe way he carried the team on his back, and the way the fans really rallied around him, was incredible,\u201d Richman said.\u00a0\n<\/p>\n Richman, who was then in sixth grade and had taken a quarter-semester of French, met Henry at an autograph session. Richman said, \u2018My name is Luca\u2019 in French, and Henry replied, \u2018How are you?\u2019 in the same language. Richman froze, not understanding what Henry asked, leading to a humorous, awkward silence.\u00a0<\/p>\n Richman had another fun experience with Ryan Meara, the Red Bulls\u2019 long-time reserve goalkeeper who retired after last season.\u00a0<\/p>\n Richman made a retirement graphic for the goalkeeper, who then commented on it and directly messaged him, asking if he could have the image.\u00a0\u00a0\n<\/p>\n Fans also recognize Richman around once per game now. He\u2019s been a mainstay in the community, having only stopped posting once, in the summer of 2022.\u00a0\n<\/p>\n He was an intern for the Red Bulls and paused the account to avoid a conflict of interest. Richman helped conceptualize student ticket pass plans, participated in sales meetings, and coordinated visuals for promotional campaigns.\u00a0<\/p>\n One of the stand-out projects Richman worked on was designing a jersey for New York\u2019s reserve team, he said. For futures night \u2014 a celebration of younger players in the academy \u2014 he helped design a woven pattern of the names of the kids. He said he still sees fans repping the jerseys at matches.\u00a0<\/p>\n Richman has aspired to put his personality more on display as he develops the account. A long-term goal of his is to go on-camera more, something he admitted comes less naturally to him.<\/p>\n Richman\u2019s largest advice to someone aspiring to be like him is to be consistent and find a niche. He said he likely wouldn\u2019t have grown nearly the same connection with his community if he ran a general MLS-fan account. He also emphasized that ups and downs are inevitable.\u00a0<\/p>\n \u201cI just plug away at it and not over obsess about any single one post not performing well. It\u2019s all about the collective of what you create,\u201d Richman said. \u201cThe amount of posts that I spent hours on that have not performed as well as a thing I threw together in five minutes and posted \u2014 it\u2019s all part of the journey.\u201d\u00a0<\/p>\n For more on the Red Bulls, visit AMNY.com<\/a><\/p>\n \t![\"\"](\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2025\/08\/001_4892.jpeg\" "\\"The")
Richman with his grandfather. (Luca Richman)<\/p>\n![\"\"](\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2025\/08\/700_6210-e1754922294499.jpeg\" "\\"The")
Richman with Thierry Henry (Luca Richman)<\/p>\n