{"id":618893,"date":"2026-04-21T13:37:19","date_gmt":"2026-04-21T13:37:19","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/618893\/"},"modified":"2026-04-21T13:37:19","modified_gmt":"2026-04-21T13:37:19","slug":"room-for-dreams-opens-for-milan-design-week-2026","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/618893\/","title":{"rendered":"ROOM FOR DREAMS opens for milan design week 2026"},"content":{"rendered":"<p>room for dreams is now live at ME Milan Il Duca<\/p>\n<p>\u00a0<\/p>\n<p>Now open during <a href=\"https:\/\/www.designboom.com\/tag\/milan-design-week-2026\/\" rel=\"nofollow noopener\" target=\"_blank\">Milan Design Week 2026<\/a>, designboom\u2019s <a href=\"https:\/\/www.designboom.com\/tag\/room-for-dreams\/\" rel=\"nofollow noopener\" target=\"_blank\">ROOM FOR DREAMS<\/a> takes over ME Milan Il Duca, transforming the Aldo Rossi-designed hotel at Piazza della Repubblica into a layered environment where installations, live talks, daily rituals, and film screenings unfold. Conceived as a temporary ecosystem, the project explores dreaming as a deliberate tool for social and cultural transformation, activating the building through a sequence of immersive, interconnected experiences.<\/p>\n<p>\u00a0<\/p>\n<p><a href=\"https:\/\/www.designboom.com\/join-us-at-milan-design-week-2026\/\" target=\"_blank\" rel=\"noopener nofollow\">JOIN US IN MILAN \u2013 RSVP HERE!<\/a><\/p>\n<p>\u00a0<\/p>\n<p>From <a href=\"https:\/\/www.designboom.com\/tag\/solidnature\/\" rel=\"nofollow noopener\" target=\"_blank\">SolidNature<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.designboom.com\/tag\/oma-rem-koolhaas\/\" rel=\"nofollow noopener\" target=\"_blank\">AMO\/OMA\u2019s<\/a> installation led by Samir Bantal to the Cinema of Dreams by <a href=\"https:\/\/www.designboom.com\/tag\/paf-atelier\/\" rel=\"nofollow noopener\" target=\"_blank\">Paf atelier<\/a> and a LIVE talk with <a href=\"https:\/\/www.designboom.com\/tag\/philippe-starck\/\" rel=\"nofollow noopener\" target=\"_blank\">Philippe Starck<\/a>, the week-long <a href=\"https:\/\/www.designboom.com\/design\/talks-films-full-room-for-dreams-program-milan-design-week-2026\/\" rel=\"nofollow noopener\" target=\"_blank\">program<\/a> activates every corner of the hotel from April 20th to 26th, 2026.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-1186950 size-full lazyload\" bad-src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"ROOM FOR DREAMS opens at milan design week 2026 with full takeover of ME milan il duca - 1\" width=\"1800\" height=\"1201\" src=\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2026\/04\/room-dreams-milan-design-week-2026-full-takeover-me-milan-il-duca-designboom-large02.jpg\"  data- loading=\"lazy\"\/><br \/>Il Sonno by SolidNature and OMA \/ AMO under the direction of Samir Bantal<\/p>\n<p>all images \u00a9 designboom, photography by Camilla Mansini with Giorgio Gagliano<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>a hotel reprogrammed as a sequence of dream states<\/p>\n<p>\u00a0<\/p>\n<p>Rather than a single exhibition, ROOM FOR DREAMS is structured as a progression. Each space within the hotel corresponds to a different phase of dreaming, moving from collective speculation to more introspective encounters. Visitors circulate between the open-air garden, the lobby, and the basement, where architecture becomes less about static form and more about staging experiences, atmospheres, and potential futures.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-1186951 size-full lazyload\" bad-src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"ROOM FOR DREAMS opens at milan design week 2026 with full takeover of ME milan il duca - 2\" width=\"818\" height=\"546\" src=\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2026\/04\/room-dreams-milan-design-week-2026-full-takeover-me-milan-il-duca-designboom-01.jpg\"  data- loading=\"lazy\"\/><br \/>a layered environment where installations, live talks, daily rituals, and film screenings unfold<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>solidnature and amo\/oma stage a slowed-down world<\/p>\n<p>\u00a0<\/p>\n<p>In the garden, <a href=\"https:\/\/solidnature.com\/\" target=\"_blank\" rel=\"noopener nofollow\">SolidNature<\/a> collaborates with OMA \/ AMO under the direction of Samir Bantal to construct Il Sonno, a large-scale installation that turns stone into a speculative medium. Everyday acts like shopping are reimagined as suspended, almost dreamlike rituals, shifting attention from consumption toward awareness and material presence.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-1186954 size-full lazyload\" bad-src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"ROOM FOR DREAMS opens at milan design week 2026 with full takeover of ME milan il duca - 3\" width=\"818\" height=\"546\" src=\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2026\/04\/room-dreams-milan-design-week-2026-full-takeover-me-milan-il-duca-designboom-04.jpg\"  data- loading=\"lazy\"\/><br \/>the lobby becomes the project\u2019s social core<\/p>\n<p>\u00a0<\/p>\n<p>talks, encounters, and a live program of ideas<\/p>\n<p>\u00a0<\/p>\n<p>At ground level, the lobby becomes the project\u2019s social core, hosting a week-long talks program that begins with Philippe Starck and continues with voices including DRIFT, Carlo Ratti, Stefano Boeri, and Ma Yansong. Across these sessions, dreaming is framed not as escapism but as a method, a way to prototype social, spatial, and ecological futures before they materialize.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-1186953 size-full lazyload\" bad-src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"ROOM FOR DREAMS opens at milan design week 2026 with full takeover of ME milan il duca - 4\" width=\"818\" height=\"546\" src=\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2026\/04\/room-dreams-milan-design-week-2026-full-takeover-me-milan-il-duca-designboom-03.jpg\"  data- loading=\"lazy\"\/><br \/>La Marzocco translates the everyday act of drinking coffee into a time-based installation<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>a daily cinema program takes place below ground<\/p>\n<p>\u00a0<\/p>\n<p>In the basement, <a href=\"https:\/\/pafatelier.com\/\" target=\"_blank\" rel=\"noopener nofollow\">Paf atelier<\/a>\u00a0shapes the Cinema of Dreams as a suspended, immersive environment that runs daily screenings from 12:00 to 20:00. The program brings together films, short works, and interviews in collaboration with Louisiana Channel, alongside architectural documentaries by 9sekunden and features such as E.1027: Eileen Gray and the House by the Sea and Siza.<\/p>\n<p>\u00a0<\/p>\n<p>Each day begins with Advice to the Young, a compilation of reflections by figures including Peter Cook, Mariko Mori, and Balkrishna Doshi, before expanding into a broader sequence of screenings that mix architectural narratives with experimental storytelling. Midweek, the program shifts toward ecology with an Earth Day focus, while premieres such as The Talented Mr. Robi by Carlo Ratti Associati and Seeing Further by OPPO introduce new work produced in real time during the week.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-1186955 size-full lazyload\" bad-src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"ROOM FOR DREAMS opens at milan design week 2026 with full takeover of ME milan il duca - 5\" width=\"818\" height=\"546\" src=\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2026\/04\/room-dreams-milan-design-week-2026-full-takeover-me-milan-il-duca-designboom-05.jpg\"  data- loading=\"lazy\"\/><br \/>Paf atelier shapes Cinema of Dreams<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>time, ritual, and media as parallel systems<\/p>\n<p>\u00a0<\/p>\n<p>Within the lobby, time, ritual, and media intersect as parallel ways of structuring experience. <a href=\"https:\/\/ressencewatches.com\/\" target=\"_blank\" rel=\"noopener nofollow\">Ressence<\/a>\u00a0reframes time as something fluid rather than fixed, where its installation and Now is Better by Stefan Sagmeister shift emphasis from measurement to perception, proposing a more elastic sense of duration. In dialogue with this, <a href=\"https:\/\/lamarzocco.com\/\" target=\"_blank\" rel=\"noopener nofollow\">La Marzocco\u2019s<\/a>\u00a0Accademia del Caff\u00e8 Espresso turns the everyday act of coffee into a performative, time-based ritual, where each guest roaster activates the space through taste, technique, and storytelling. Extending beyond the physical setting, collaborations with <a href=\"https:\/\/www.oppo.com\/\" target=\"_blank\" rel=\"noopener nofollow\">OPPO<\/a> and <a href=\"https:\/\/www.indxglobal.vision\/\" target=\"_blank\" rel=\"noopener nofollow\">INDX|GLOBAL<\/a> position media as an active layer of the project, from the film Seeing Further, captured during the week, to live podcast recordings, framing content not as documentation but as something produced, circulated, and evolving in real time.<\/p>\n","protected":false},"excerpt":{"rendered":"room for dreams is now live at ME Milan Il Duca \u00a0 Now open during Milan Design Week&hellip;\n","protected":false},"author":2,"featured_media":618894,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[76,354,355,49,48,356,75,183604,5954,232418,232419,232420],"class_list":{"0":"post-618893","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-arts-and-design","8":"tag-arts","9":"tag-arts-and-design","10":"tag-artsanddesign","11":"tag-ca","12":"tag-canada","13":"tag-design","14":"tag-entertainment","15":"tag-milan-design-week-2026","16":"tag-oma-rem-koolhaas","17":"tag-paf-atelier","18":"tag-room-for-dreams","19":"tag-solidnature"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/618893","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=618893"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/618893\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/618894"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=618893"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=618893"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=618893"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}