{"id":619268,"date":"2026-04-21T17:32:12","date_gmt":"2026-04-21T17:32:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/619268\/"},"modified":"2026-04-21T17:32:12","modified_gmt":"2026-04-21T17:32:12","slug":"club-pilates-signs-biggest-multi-unit-deal-in-xponential-history","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/619268\/","title":{"rendered":"Club Pilates Signs Biggest Multi-Unit Deal in Xponential History"},"content":{"rendered":"<p>Club Pilates is breaking franchise records in the U.S. with a Riser Fitness deal that will bring on 127 new studios over five years<\/p>\n<p>For a brand that may soon change hands, Club Pilates isn\u2019t missing a beat.<\/p>\n<p>The boutique fitness franchise, widely considered the crown jewel of Xponential Fitness\u2019 five-brand portfolio, just signed the largest multi-unit deal in Xponential\u2019s history while also planting its flag in Southeast Asia.<\/p>\n<p>It is, to put it mildly, an eventful moment.<\/p>\n<p>Xponential\u2019s board recently announced it is exploring a sale, hiring Jefferies to evaluate strategic alternatives, including a potential merger, <a href=\"https:\/\/athletechnews.com\/xponential-fitness-exploring-sale-after-investor-pressure-mounts\/\" rel=\"nofollow noopener\" target=\"_blank\">after mounting pressure from two of its shareholders<\/a>. <\/p>\n<p>Voss Capital, a Houston-based investment firm that controls 19.3% of Xponential\u2019s outstanding shares, described Club Pilates as a \u201cgenerational fitness franchise asset,\u201d in an open letter last month, pointing to the brand\u2019s 1,414 global studios and nearly $1 million in average unit volumes. <\/p>\n<p>In addition to Club Pilates, the boutique fitness franchisor operates Pure Barre, YogaSix, BFT and StretchLab, down from 11 brands around two years ago.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"788\" height=\"568\" src=\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2026\/04\/Screenshot-2026-02-02-at-12.59.39-PM-788x568.webp.webp\" alt=\"women work out with dumbbells at a Club Pilates\" class=\"wp-image-148882\" style=\"width:473px;height:auto\"  \/>credit: Club Pilates<\/p>\n<p>Behind the record deal is Fortress Investment Group-backed Riser Fitness, which has secured the remaining territories across six states (California, Idaho, Minnesota, Nevada, Oregon and Washington) and will open 127 Club Pilates studios over the next five years.<\/p>\n<p>Riser Fitness operates more than 110 open studios and <a href=\"https:\/\/athletechnews.com\/club-pilates-inks-landmark-deal-to-expand-across-australia\/\" rel=\"nofollow noopener\" target=\"_blank\">inked a deal last year to open 40 Club Pilates locations across Australia\u2019s major capital cities<\/a>. The group is also behind the brand\u2019s recent entry into Mexico City, under a master franchise agreement that will <a href=\"https:\/\/athletechnews.com\/club-pilates-expands-mexico\/\" rel=\"nofollow noopener\" target=\"_blank\">scale Club Pilates to more than 60 studios.<\/a><\/p>\n<p>\u201cRiser Fitness has been an exceptional franchisee group and operator for Club Pilates and Xponential Fitness, bringing Pilates to so many communities that can benefit from the practice, and contributing to the brand\u2019s place as a leader in the <a href=\"https:\/\/athletechnews.com\/top-pilates-brands-are-shining-while-average-studios-slip-fitgrid-data\/\" rel=\"nofollow noopener\" target=\"_blank\">booming Pilates industry<\/a>,\u201d Xponential Fitness CEO Mike Nuzzo said.<\/p>\n<p>Club Pilates also announced a master franchise agreement with DM Active Wellness Inc. to open 30 studios across the Philippines over the next decade, adding another market to a <a href=\"https:\/\/athletechnews.com\/club-pilates-thailand-studio-expansion\/\" rel=\"nofollow noopener\" target=\"_blank\">growing international footprint that now includes Thailand and Belgium<\/a>.<\/p>\n<p>\u201cThe Philippines is a great market for Club Pilates,\u201d said Bob Kaufman, president of international at Xponential Fitness. \u201cHealth &amp; wellness and personal image are high priorities for the Philippine consumer.\u201d<\/p>\n<p>It\u2019s a market worth watching. The Global Wellness Institute recently pegged the Philippines\u2019 wellness economy at $47.3 billion, a 31% jump since 2019, placing the country among the fastest-growing wellness markets in the world.<\/p>\n","protected":false},"excerpt":{"rendered":"Club Pilates is breaking franchise records in the U.S. with a Riser Fitness deal that will bring on&hellip;\n","protected":false},"author":2,"featured_media":619269,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[33540,49,48,232541,407,168479,84,202872],"class_list":{"0":"post-619268","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-fitness","8":"tag-boutique-fitness","9":"tag-ca","10":"tag-canada","11":"tag-club-pilates","12":"tag-fitness","13":"tag-franchising","14":"tag-health","15":"tag-xponential-fitness"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/619268","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=619268"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/619268\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/619269"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=619268"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=619268"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=619268"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}