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<\/a><\/p>\nBreadcrumb Trail Links<\/p>\n
Sports<\/a>Golf<\/a><\/p>\n LIV Golf broke the fourth wall of sports by forcing its golfers to show their true motivations — or lack of motivation<\/p>\n Get the latest from Jon McCarthy straight to your inbox Sign Up <\/p>\n Published Apr 21, 2026 \u00a0\u2022\u00a0 3 minute read<\/p>\n <\/a><\/p>\n You can save this article by registering for free here<\/a>. Or sign-in<\/a> if you have an account.<\/p>\n The following is an excerpt from Postmedia\u2019s Monday Morning Golf presented by Callaway. You can subscribe to the newsletter here\u2026<\/a><\/p>\n Advertisement 2<\/p>\n This advertisement has not loaded yet, but your article continues below.<\/p>\n THIS CONTENT IS RESERVED FOR SUBSCRIBERS ONLY<\/p>\n Subscribe now to read the latest news in your city and across Canada.<\/p>\n Unlimited online access to articles from across Canada with one account.Get exclusive access to the Toronto Sun ePaper, an electronic replica of the print edition that you can share, download and comment on.Enjoy insights and behind-the-scenes analysis from our award-winning journalists.Support local journalists and the next generation of journalists.Daily puzzles including the New York Times Crossword.<\/p>\n SUBSCRIBE TO UNLOCK MORE ARTICLES<\/p>\n Subscribe now to read the latest news in your city and across Canada.<\/p>\n Unlimited online access to articles from across Canada with one account.Get exclusive access to the Toronto Sun ePaper, an electronic replica of the print edition that you can share, download and comment on.Enjoy insights and behind-the-scenes analysis from our award-winning journalists.Support local journalists and the next generation of journalists.Daily puzzles including the New York Times Crossword.<\/p>\n REGISTER \/ SIGN IN TO UNLOCK MORE ARTICLES<\/p>\n Create an account or sign in to continue with your reading experience.<\/p>\n Access articles from across Canada with one account.Share your thoughts and join the conversation in the comments.Enjoy additional articles per month.Get email updates from your favourite authors.<\/p>\n THIS ARTICLE IS FREE TO READ REGISTER TO UNLOCK.<\/p>\n Create an account or sign in to continue with your reading experience.<\/p>\n Access articles from across Canada with one accountShare your thoughts and join the conversation in the commentsEnjoy additional articles per monthGet email updates from your favourite authors<\/p>\n Article content<\/p>\n There are plenty of things to blame the Saudi State for (I\u2019ll let Brandel Chamblee handle that), but turning off the cash faucet for LIV Golf<\/a> won\u2019t be one of them.<\/p>\n Article content<\/p>\n Article content<\/p>\n Numerous reports from the golf world and business world<\/a>, from North America to the Middle East, have LIV Golf\u2019s future in serious jeopardy.<\/p>\n First it was that the breakaway tour might not last the week (it did), and then it was about an emergency meeting in New York and now reports seem to have settled on the Saudi Public Investment Fund cutting off funding for LIV Golf at the end of the 2026 season.<\/p>\n Nearly all rival leagues end in failure or merger, so, if the end is near, the result would be quite common even though the ride was absolute chaos.<\/p>\n LIV Golf always positioned itself as a start-up and basked in its role as a disruptor to the PGA Tour. The problem now and always has been that LIV didn\u2019t seem to solve any real problem for consumers, which is a key element for any successful disruptive innovation.<\/p>\n Monday Morning Golf<\/p>\n Thanks for signing up!<\/p>\n Article content<\/p>\n Advertisement 3<\/p>\n This advertisement has not loaded yet, but your article continues below.<\/p>\n Article content<\/p>\n Who was LIV Golf actually for?<\/p>\n Nobody liked begging a cab driver to take a credit card and nobody liked handing a cab driver their VISA, or trying to call a cab, or, let\u2019s be honest, even sitting in most cabs. Uber made this experience easier and better and made a lasting change in the market.<\/p>\n People like ordering food but hate picking it up. Food delivery apps solved this problem.<\/p>\n The only people LIV Golf solved a problem for were professional golfers who didn\u2019t think they made enough money.<\/p>\n As much as there was room to improve the PGA Tour product, golf fans weren\u2019t sitting on the sidelines refusing to watch or consume content because players weren\u2019t wearing shorts, or because there wasn\u2019t music playing at tournaments. And you can\u2019t take a 500-year-old fundamentally individual sport and turn it into a compelling team sport overnight. Especially if you dance around the edges of the team aspect like LIV does.<\/p>\n If there is to be anything good coming out of all of this, it should be the realization that the sport of professional golf is more compelling than even its biggest stars.<\/p>\n Advertisement 4<\/p>\n This advertisement has not loaded yet, but your article continues below.<\/p>\n Article content<\/p>\n The day that sunk LIV Golf was a Sunday in February 2023, when Chris Kirk defeated Eric Cole on the first playoff hole at the Honda Classic. A journeyman pro\/recovering alcoholic who hadn\u2019t won on tour in nearly a decade beat a PGA Tour rookie that almost nobody had heard of at what had become a second-tier event.<\/p>\n And it was edge-of-your-seat compelling and absolutely stole the show from the opening event of the first season of the LIV Golf League. (The inaugural 2022 schedule was played as an eight-event LIV Golf Invitational Series.)<\/p>\n In the years since that Honda Classic finish, I\u2019ve heard it referenced numerous times in conversation comparing the two golf tours. If you thought it was just you, it wasn\u2019t.<\/p>\n The romantic part of pro golf has always been that everyone is equal on the first tee on Thursday, which is tough when you arrive to the tee in a Brinks truck.<\/p>\n Read More<\/p>\n Business as usual? LIV Golf season will continue amid Saudi PIF funding questions<\/p>\n![\"Captain](\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2026\/04\/0422-jon-rahm-liv-golf-mexico-city.jpg\")
Captain Jon Rahm, of Legion XIII, waits to hit on the 13th tee during the final round of LIV Golf Mexico City at Club de Golf Chapultepec. LIV Golf via APArticle content<\/p>\n![\"Toronto](\"https:\/\/dcs-static.gprod.postmedia.digital\/21.0.2\/websites\/images\/identity\/logo-identity-tsun.svg\"){kind=logo}
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