Blake Lively claims Justin Baldoni and Wayfarer Productions\u2019 alleged \u201cmean girl\u201d smear campaign has cost her almost $300 million in lost profits and potential income.<\/p>\n
The \u201cGossip Girl\u201d actress claims she suffered a significant financial toll \u201cin an amount of approximately $36.5 to $40.5 million\u201d due to Baldoni\u2019s alleged use of \u201cthe retaliatory phrases \u2018tone deaf,\u2019 \u2018bully,\u2019 and \u2018mean girl’\u201d in his efforts to damage her reputation, court documents filed on April 17 reveal.<\/p>\n
Citing her expert Dr. Ashlee Humphreys \u2014 a professor of marketing communications at Northwestern University \u2014 Lively also claims Baldoni\u2019s attorney Bryan Freedman\u2019s \u201cretaliatory\u201d statements made along the course of their tense \u201cIt Ends With Us\u201d feud<\/a> have cost her \u201cin an amount calculated at $24,375,267.\u201d<\/p>\n Blake Lively (pictured above at the \u201cIt Ends With Us\u201d London premiere in August 2024) claims she lost nearly $300 million as a result of the smear campaign allegedly orchestrated by Justin Baldoni. Getty Images for Sony Pictures<\/p>\n Lively, pictured above on May 2, 2024, claims in court documents that Baldoni\u2019s alleged use of \u201cretaliatory\u201d phrases calling her \u201ctone deaf\u201d and a \u201cbully\u201d cost her a financial toll that amounts to $40.5 million. Getty Images for Tiffany & Co.<\/p>\n Humphreys reached the calculated amount in damages by quantifying the reach of the statements through its online impressions, and coming up with \u201cparticular dollar damages.\u201d<\/p>\n In terms of income, she claims her estimated damages equal somewhere between $34.3 million to $87.8 million, reports Fox News<\/a>. <\/p>\n Her experts claim the majority of that lost income \u2014 which includes studio films, independent projects and a limited TV series \u2014 is a result of lost opportunities between August 2024 and August 2029.<\/p>\n She also claims that the estimated damages to her income sit somewhere between $34.3 million to 87.8 million as a result of her \u201cIt Ends With Us\u201d (seen above) feud with Baldoni. \u00a9Sony Pictures\/Courtesy Everett Collection<\/p>\n Lively, pictured above in \u201cit Ends With Us,\u201d adds that her companies, Betty Buzz\/Betty Booze and Blake Brown, suffered losses ranging from $39.6 million and $143.5 million. \u00a9Sony Pictures\/Courtesy Everett Collection<\/p>\n \t\t\t\t\t\t\tWant more celebrity and pop culture news?\t\t\t\t\t\t<\/p>\n \n\t\t\t\t\t\t\tStart your day with Page Six Daily.\t\t\t\t\t\t<\/p>\n \t\t\t\t\t\tThanks for signing up!\n\t\t\t\t<\/p>\n She also claims her companies, Betty Booze and Blake Brown, suffered losses ranging between $39.6 million and $143.5 million in profits due to the legal battle.<\/p>\n Additionally, the actress is seeking somewhere between $250,000 and $400,000 for the \u201cpain and suffering, physical pain, and humiliation\u201d she allegedly suffered as a result of the alleged smear campaign. <\/p>\n In total, Lively is seeking over $290 million in damages \u2014 a massive leap from her November 2025 claim that the alleged smear campaign cost her $161 million<\/a>.<\/p>\n Baldoni\u2019s attorneys have responded to Lively\u2019s claims of a smear campaign, arguing that the allegations against Lively (seen above in an interview with a journalist) \u201cwere widely circulated\u201d before she began working with Baldoni. Kjersti Flaa\/YouTube<\/p>\n Baldoni and Lively will go to trial over her claims of breach of contract, retaliation and aiding and abetting in retaliation on May 18. \u00a9Sony Pictures\/Courtesy Everett Collection<\/p>\n Baldoni\u2019s attorneys hit back at Lively\u2019s claims in an April 17 filing, arguing that Lively being labeled a \u201c\u2018mean girl,\u2019 \u2018bully,\u2019 difficult to work with or \u2018tone deaf’\u201d online \u201cdid not cause further harm to her existing reputation\u201d as the accusations surrounding Lively\u2019s character \u201cwere widely circulated before Lively\u201d began working with Baldoni and Wayfarer. <\/p>\n Reps for Lively and Baldoni did not immediately respond to Page Six\u2019s request for comment. <\/p>\n