{"id":622987,"date":"2026-04-23T09:30:12","date_gmt":"2026-04-23T09:30:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/622987\/"},"modified":"2026-04-23T09:30:12","modified_gmt":"2026-04-23T09:30:12","slug":"snohetta-creates-cloud-like-milan-installation-for-usm","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/622987\/","title":{"rendered":"Sn\u00f8hetta creates cloud-like Milan installation for USM"},"content":{"rendered":"

USM’<\/a>s classic Haller storage system forms the framework for a “breathing” textile membrane that cocoons visitors to this Milan design week<\/a> installation, developed in collaboration with architecture studio Sn\u00f8hetta<\/a> and artist Annabelle Schneider.<\/p>\n

The Swiss furniture brand<\/a> partnered with Sn\u00f8hetta<\/a> and Schneider<\/a> to create the multi-sensory Renaissance of the Real installation, which invites visitors to step away from the digital realm.<\/p>\n

\"RenaissanceUSM’s Renaissance of the Real installation was designed by Sn\u00f8hetta and Annabelle Schneider<\/p>\n

Sn\u00f8hetta used the storage system to construct a rigid architectural skeleton around Schneider’s soft, textile membrane, which is inflated using a system of fans. This causes it to gently expand and contract like a breathing organism in a bid to promote a sense of calm and relaxation.<\/p>\n

Hosted in the garden of the Fondazione Luigi Rovati<\/a> museum, the installation is the latest iteration of Schneider’s exploration into transformative spaces designed to evoke comfort, belonging and well-being.<\/p>\n

\"InflatedIt consists of a cloud-like “breathing” membrane<\/p>\n

“Renaissance of the Real is my response to a moment where reality is increasingly dominated by speed and images,” the artist explained.<\/p>\n

“Instead of producing another product, this installation is an immersive permission \u2013 a place where the structural clarity of USM Haller holds a breathing environment that invites us to reconnect with our bodies and each other.”<\/p>\n

\"InflatableThe membrane is held up by USM’s Haller storage system<\/p>\n

The structure for the installation is constructed entirely using USM’s Haller storage system, which is customisable using a combination of tubes, ball-shaped connectors and a range of panels, doors and drawers.<\/p>\n

“The USM grid is both an anchor and an invitation,” said Sn\u00f8hetta’s director for interior architecture, Anne-Rachel Schiffmann.<\/p>\n

“Our design explores the tension between the gridded and the amorphous, creating a permeable boundary that filters the outside world and draws attention inward to light, nature and the quiet presence of others.”<\/p>\n

\t\t\t\t
\n\t\t\t\t\t\t\"Marni<\/p>\n

Twenty-nine unmissable exhibitions and installations at Milan design week 2026\n\t\t\t\t\t\t<\/p>\n

\t\t\t\t\t\t<\/a><\/p>\n

The interior contrasts the geometric precision of USM’s units with Schneider’s amorphous Bubble pillows, which are playfully stacked or draped over the furniture to create a casual seating environment.<\/p>\n

Artist and audio engineer Devon Turnbull, also known as OJAS<\/a>, will host daily vinyl listening sessions within the space.<\/p>\n

\"InsideSunlight streams in through the permeable white walls<\/p>\n

New York-based Schneider previously developed an installation called Breathe With Me<\/a>, which debuted at NYCxDesign and featured a similar womb-like atmosphere.<\/p>\n

Sn\u00f8hetta is a global, transdisciplinary practice that often works with brands on projects aimed at connecting architecture with landscape and human experience.<\/p>\n

\"RenaissanceThe installation is housed in the courtyard of the Fondazione Luigi Rovati museum<\/p>\n

The studio recently completed a theatre in Australia featuring an undulating glass facade<\/a> and designed a metro station in Saudi Arabia<\/a> that is topped with a curving mirrored canopy.<\/p>\n

Elsewhere at Milan design week, skincare brand Aesop presented an installation<\/a> featuring its first-ever lighting designs, while IKEA invited designers and chefs to create a series of food-focused domestic spaces<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"USM’s classic Haller storage system forms the framework for a “breathing” textile membrane that cocoons visitors to this…\n","protected":false},"author":2,"featured_media":622988,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[76,354,355,49,48,356,75,49626],"class_list":{"0":"post-622987","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-arts-and-design","8":"tag-arts","9":"tag-arts-and-design","10":"tag-artsanddesign","11":"tag-ca","12":"tag-canada","13":"tag-design","14":"tag-entertainment","15":"tag-sectionall"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/622987","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=622987"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/622987\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/622988"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=622987"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=622987"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=622987"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}