{"id":623049,"date":"2026-04-23T10:15:11","date_gmt":"2026-04-23T10:15:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/623049\/"},"modified":"2026-04-23T10:15:11","modified_gmt":"2026-04-23T10:15:11","slug":"liv-golf-engages-fans-with-agentic-ai","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/623049\/","title":{"rendered":"LIV Golf engages fans with agentic AI"},"content":{"rendered":"<p>When the LIV Golf professional men\u2019s golf tour launched in 2022 as a rival to the PGA Tour, it set out to capture a younger, global fan base. The international league\u2019s four-day, 72-hole format competitions, featuring both individual and team components, boast a festival-like atmosphere, with concerts and other events geared toward younger audiences.<\/p>\n<p>\u201cWe definitely see interaction with younger fans, people who enjoy the cultural value around sport, as well as the event itself,\u201d says Nick Connor, SVP of technology at LIV Golf.<\/p>\n<p>The tour, financed by Saudi Arabia\u2019s sovereign wealth fund PIF, is seeking to transform itself into an agentic enterprise as part of its efforts to further engage with those fans.<\/p>\n","protected":false},"excerpt":{"rendered":"When the LIV Golf professional men\u2019s golf tour launched in 2022 as a rival to the PGA Tour,&hellip;\n","protected":false},"author":2,"featured_media":623050,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[443],"tags":[49,48,622,82],"class_list":{"0":"post-623049","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-golf","8":"tag-ca","9":"tag-canada","10":"tag-golf","11":"tag-sports"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/623049","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=623049"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/623049\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/623050"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=623049"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=623049"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=623049"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}