CBS Sports<\/a>, White detailed current plans to air several UFC events on CBS while continuing to express his excitement at the potential to put that UFC White House card on network television.<\/p>\n\u201cIt\u2019s looking like we\u2019re going to do four big events a year [on CBS],\u201d White said. \u201cWe\u2019re talking about doing a fight at the White House next year on the 4th of July, the 250th anniversary of America. So imagine a massive fight on the lawn of the White House on CBS.\u201d<\/p>\n
Putting all of the major UFC events on Paramount+ and possibly CBS is a huge shift in business strategy for the promotion after pay-per-view was a huge revenue driver for the company for decades.<\/p>\n
That all changed after ESPN paid a hefty price to broadcast all UFC pay-per-views through the ESPN+ streaming service but those cards still cost viewers an additional charge \u2014 currently $79.99 per event.<\/p>\n
That\u2019s all going away with the new deal with Paramount+ currently running $7.99 per month with ads and the ad-free version at $12.99 per month.<\/p>\n
\u201cYou get to watch all the UFC programming on there,\u201d White said. \u201cNo pay-per-view anymore. It\u2019s $13 or whatever it is, you get everything plus these guys have South Park, Yellowstone, I\u2019ve been talking about MobLand now. Tulsa King, the list goes on and on of all the content that they have. Great shows. So now you get all the UFC content plus all this other great content, too.\u201d<\/p>\n
Paramount made the move to land the UFC\u2019s broadcast rights just days after the company was purchased by Skydance, an entertainment company headed up by CEO David Ellison, in a deal that closed at $8 billion.<\/p>\n
Now Paramount is investing an average of $1.1 billion per year in the UFC and White expects big things for the future now that the deal is closed.<\/p>\n
\u201cThey have much bigger plans ahead and we are very aligned with them,\u201d White said about Paramount. \u201cI\u2019m excited to be in business with the Ellison\u2019s.\u201d<\/p>\n
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