{"id":633749,"date":"2026-04-28T08:47:17","date_gmt":"2026-04-28T08:47:17","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/633749\/"},"modified":"2026-04-28T08:47:17","modified_gmt":"2026-04-28T08:47:17","slug":"real-to-acquire-remax-in-us880m-deal","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/633749\/","title":{"rendered":"Real to acquire Remax in US$880M deal"},"content":{"rendered":"\n

Miami-based The Real Brokerage Inc. says it has agreed to acquire Remax Holdings Inc. in a deal valued at about US$880 million, combining the companies to form a global, technology-focused real estate platform.<\/p>\n

Real and Remax Holdings, parent of the Remax brand, said Monday the combined company will be called Real Remax Group.<\/p>\n

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Leadership, operations outlined <\/p>\n

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The companies said the deal brings together Real\u2019s AI-powered brokerage platform with Remax\u2019s global franchise network, which spans more than 120 countries and territories and includes more than 145,000 agents.<\/p>\n

The combined entity will serve more than 180,000 real estate professionals and about 8,500 franchisees, with more than 100,000 agents based in the United States and Canada.<\/p>\n

On a pro forma basis, the companies said the combined business would have generated about US$2.3 billion in annual revenue in 2025.<\/p>\n

Real said the transaction is set to close in the second half of the year.<\/p>\n

\u201cReal brings differentiated, best-in-class technology that we believe will drive greater choice, higher productivity and expanded support to our network,\u201d said Erik Carlson, CEO of Remax Holdings, in a statement. \u201cBy joining forces, we will be positioned to deliver a more enhanced experience for all stakeholders \u2014 from agents to franchisees to consumers to shareholders \u2014 all while strengthening the culture and flexibility that make our brands special.\u201d<\/p>\n

Following the close, Real CEO Tamir Poleg will serve as chairman and CEO of the combined company. Chief operating officer Jenna Rozenblat will take on the role of chief integration officer.<\/p>\n

The combined company will be headquartered in Miami, with significant operations remaining in the Denver area, and its shares are expected to trade on the Nasdaq under the ticker REAX.<\/p>\n

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A symbiotic relationship <\/p>\n

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Speaking on a conference call with analysts and shareholders following the announcement, Poleg said the deal combines \u201chighly complementary\u201d businesses. Real is a modern cloud-based brokerage with leading tech tools, while Remax has the global franchise network and brand recognition built over five decades.\u00a0<\/p>\n

Poleg said Remax brings brand equity and international scale that Real could not quickly build on its own, while Real provides technology that Remax had been developing internally.<\/p>\n

For Real, the deal follows a year of strong growth, with revenue rising to about US$2 billion in 2025, up 56 per cent from US$1.3 billion in 2024, and agent count increasing 31 per cent year-over-year to 31,739.<\/p>\n

Remax, meanwhile, has seen softer results with the cooler market, with total revenue falling 5.2 per cent to US$291.6 million in 2025 and its U.S. and Canada agent count dropping 4.6 per cent to 72,977 in the fourth quarter.<\/p>\n

Poleg said Real\u2019s technology platform will be made available to Remax agents and franchisees, its flagship tool being ReZen, designed to automate workflows, manage transactions and track commission earnings, among other features.<\/p>\n

Poleg added the company plans to roll out its HeyLeo home search and client relationship platform across the Remax network as well.<\/p>\n

\u201cPut simply, the combined platform gives agents and franchisees more reasons to come, and more reasons to stay,\u201d he said.<\/p>\n

Poleg insisted that Remax and Real will operate as distinct businesses under a single platform, with no changes planned to the Remax brand.<\/p>\n

\u201cRemax is an iconic, globally recognized franchise, and it is an important part of this combined company,\u201d he said.<\/p>\n

While Real has been successful in taking market share from competitors in recent years, Poleg said, the company will take steps to ensure Real\u2019s brokerage does not compete directly with Remax franchisees.<\/p>\n

\u201cWe want to make sure that we protect the hard work Remax franchisees have put in to building their businesses,\u201d Poleg said.<\/p>\n

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\u201cGood for brokers on the ground\u201d <\/p>\n

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Toronto\u2019s Vivian Risi, broker of record at Remax Your Community Realty, says she embraces the new technology that will become available to her and her large network of agents.\u00a0<\/p>\n

\u201cI look at this as being a big win, especially with AI that\u2019s come in and is sweeping the world, let alone the real estate industry,\u201d she told Real Estate Magazine.\u00a0<\/p>\n

To Risi, the acquisition is a positive business indicator.\u00a0<\/p>\n

\u201cA technology-based business is not going to invest in bricks and mortar unless they see value in it. They validate what we do. It\u2019s really good for the Remax brokers on the ground.\u201d<\/p>\n

This is the second big change for Risi in just months. Risi, with her children and business partners Justin and Michelle Risi, made a historic move from Royal Lepage in January, marking the largest conversion in Remax history<\/a> with 17 offices. At the time the conversion was announced, the two Risi banners Your Community Realty and Connect Realty comprised a total of 1,200 agents.\u00a0<\/p>\n

Asked if she thought the conversion helped get a deal with Real over the finish line, Risi couldn\u2019t say for sure.\u00a0<\/p>\n

\u201cYou never know. We were a big move, there\u2019s no question about it. If we were, we\u2019re happy to be a part of it.\u201d<\/p>\n

She said they\u2019ll make a plan to roll out Real\u2019s tools to their agents after they learn more details.\u00a0<\/p>\n

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\"\" <\/a> \"\" <\/a> \"\"<\/p>\n

Courtney Zwicker is a digital reporter and associate editor for REM. Based in Atlantic Canada, she has over a decade of experience covering daily business news.<\/p>\n","protected":false},"excerpt":{"rendered":"Miami-based The Real Brokerage Inc. says it has agreed to acquire Remax Holdings Inc. in a deal valued…\n","protected":false},"author":2,"featured_media":633750,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[45,49,48,237058,237059],"class_list":["post-633749","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-business","tag-ca","tag-canada","tag-re-max","tag-the-real-brokerage"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/633749","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=633749"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/633749\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/633750"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=633749"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=633749"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=633749"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}