The five-year deal will see the team renamed as Netcompany INEOS, with the new branding debuting at the Giro d\u2019Italia 2026 next month.<\/p>\n
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Get the PULSE racing<\/p>\n Netcompany says PULSE offers real-time data analysis and actionable insights all in a single location, offering a unified race intelligence platform for the team where rider, environmental and logistical data can instantly be viewed.<\/p>\n These will be vital in a fast-paced racing environment, allowing the team to make quick decisions such as sending a rider up for a breakaway, or when to launch a sprint train.<\/p>\n It could also allow for better context-aware planning, adapting in real-time to offer nutrition advice if weather conditions suddenly change, as well as aiding with recovery and equipment status after a race.<\/p>\n \u201cI\u2019ve seen first-hand how much the sport has evolved. But what hasn\u2019t changed is the importance of doing all the basics well and paying attention to the tiny details. That\u2019s what ultimately leads to success on the road,\u201d said Geraint Thomas, Netcompany INEOS Director of Racing.<\/p>\n \u201cNetcompany\u2019s PULSE AI platform will help with that across every part of the team. It gives us confidence in the systems and in the quality of the data and information we\u2019re working from in real time, so everyone is aligned and working off the same hymn sheet.\u201d<\/p>\n \u201cFrom my side, it\u2019s about creating an environment where riders can focus fully on racing, while the team around them is connected and making the best possible decisions. If we get that balance right, it will make a real difference when it counts.\u201d<\/p>\n Already used in corporate and business environments including HMRC, Heathrow and Munich airports and TSS, the launch is the first in sport for PULSE, with further deployments potentially coming soon.<\/p>\n \u201cAs a leading European AI technology company fighting for Europe\u2019s digital sovereignty, joining forces with the most successful cycling team of the modern era and the UK\u2019s only WorldTour team is a unique opportunity,\u201d said Andr\u00e9 Rogaczewski, CEO and Co-founder of Netcompany.<\/p>\n \u201cThis partnership supports our strategic ambition to accelerate growth across Europe by demonstrating the impact of cutting-edge technology and AI at the highest level of sport. Together, we aim to enable smarter decision-making, strengthen competitive advantage, and help the team in winning the Tour de France again.\u201d<\/p>\n \n Follow TechRadar on Google News<\/a> and add us as a preferred source<\/a> to get our expert news, reviews, and opinion in your feeds.<\/p>\n","protected":false},"excerpt":{"rendered":"Netcompany signs five-year partnership with INEOS CyclingPULSE AI platform looks to give the team a major boostNetcompany will…\n","protected":false},"author":2,"featured_media":633871,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[445],"tags":[49,48,635,82],"class_list":["post-633870","post","type-post","status-publish","format-standard","has-post-thumbnail","category-cycling","tag-ca","tag-canada","tag-cycling","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/633870","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=633870"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/633870\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/633871"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=633870"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=633870"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=633870"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"Google](\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2026\/04\/diM9tpwF2Lz85R8q85CT78.jpg\")
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