{"id":636357,"date":"2026-04-29T12:17:10","date_gmt":"2026-04-29T12:17:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/636357\/"},"modified":"2026-04-29T12:17:10","modified_gmt":"2026-04-29T12:17:10","slug":"dpt-redefines-mediation-in-the-arts-cultural-sectors","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/636357\/","title":{"rendered":"Dpt. | redefines mediation in the arts & cultural sectors"},"content":{"rendered":"

Dpt., an international experiential design and production studio<\/a>, has launched a collection of engagement tools powered by artificial intelligence (AI) designed specifically for the arts and cultural sectors.<\/p>\n

AI’s role in the industry is evolving. From its beginnings as a tool to improve operational processes, it is now being embraced by organisations as a medium to reimagine the on-site visitor experience. <\/p>\n

\"Shop Infinity Experiences Edmonton<\/p>\n

Based on this premise, Dpt. is redefining cultural encounters by enabling fictional characters and historical figures to interact directly with guests. <\/p>\n

See also: Top 8 technology trends in the attractions industry for 2026<\/a><\/p>\n

Its suite of three solutions seeks to increase visitor satisfaction, deliver educational goals, extend dwell time, and boost revenue per visitor.<\/p>\n

Nicolas S. Roy, president of Dpt., says: “We strongly believe in the potential of these technologies for mediation in museums and cultural institutions. <\/p>\n

“Museums are looking for natural ways to engage and interact with audiences, and this type of solution responds exactly to those needs.”<\/p>\n

AI-powered solutions<\/p>\n

Dpt.’s solutions comprise:<\/p>\n

The Echo Persona conversational avatar<\/p>\n

This technology platform allows attractions and organisations to bring fictional or historical IPs to life. <\/p>\n

Almost one in two fans say they have a strong emotional connection with their favourite characters and content. According to analysts, fans increasingly see consuming content, buying products, and being a fan as one indivisible ecosystem.<\/p>\n

Furthermore, Deloitte\u2019s 2025 Connected Consumer Survey found that almost 70% of Millennials and Gen Z consumers would share their personal data in exchange for a more customised experience with their favourite franchises.<\/p>\n

\"Dimly Joe Beef at Pointe-\u00e0-Calli\u00e8re Museum <\/p>\n

“Having worked in the brand and agency space for a long time, clients often asked us: how can we bring a brand to life?” says Roy. “With Persona, we\u2019ve been able to create magical, premium entertainment experiences that visitors keep coming back for.”<\/p>\n

Echo Persona addresses this need. Built on a proven AI model, this solution delivers real-time responses in multiple languages, all in less than a second. <\/p>\n

The character listens and responds, bringing the conversation to life and immersing guests in the interaction.<\/p>\n

The Echo Snap AI photobooth <\/p>\n

Echo Snap instantly immerses guests in a real or fictional world, extending the visit far beyond typical photo opportunities.<\/p>\n

Visitors can choose from a vast range of worlds and styles, capturing a moment that both enhances their experience and helps attract new audiences. Echo Snap performs particularly well in contexts where guests can engage with their favourite IP universe.<\/p>\n

Echo Snap also drives a significant uplift in average spend per guest, with conversion rates reported to exceed 50%.<\/p>\n

\"Colorful<\/p>\n

Echo Snap at OASIS Immersion<\/p>\n

This product has been used by OASIS Immersion<\/a> in the Mirror of Metamorphoses at L’Atelier des Harmonies. Here, the system analyses guests’ faces, postures, and clothing, before transporting them into the colourful world of the Animal Carnival.<\/p>\n

Per a LinkedIn post<\/a>, the company describes the photobooth as “A beautiful demonstration of collaboration where technology and creativity come together to extend the immersive experience to the very end of the tour.”<\/p>\n

The Echo Guide virtual assistant<\/p>\n

Echo Guide, built on the same AI, is a hyper-personalised visitor system for cultural venues,<\/a> heritage sites, and attractions that brings both tangible and intangible heritage to life. <\/p>\n

By merging image recognition and GPS technology, this solution creates highly personalised journeys in which visitors can explore bespoke routes led by an AI companion, enriched with augmented reality (AR).<\/p>\n

AI activates this data for new uses. Responsible, accessible, and secure by design, Echo Guide enables heritage and stories to be not simply preserved, but shared.<\/p>\n

\"Three Echo Guide<\/p>\n

Roy says: “With the Echo suite, our goal was to create truly unique and fully customizable experiences for visitors and fans.<\/p>\n

“Since launching these tools, we\u2019ve seen a wide range of potential use cases emerge, along with strong interest from the industry.”<\/p>\n

“We have observed strong interest in this type of project both in North America and in Europe, particularly as a way to highlight the rich history and heritage, both tangible and intangible, that these regions hold,” says Catherine Fournier, director, strategy, marketing and partnerships at Dpt. <\/p>\n

“This is also why, among other reasons, we now have a presence in France.”<\/p>\n

Last month, Dpt. shared details of its project to create an AI-powered interactive character based on Joe Beef<\/a>, a prominent 19th-century tavern keeper, for Pointe-\u00e0-Calli\u00e8re Museum in Montreal.<\/p>\n","protected":false},"excerpt":{"rendered":"Dpt., an international experiential design and production studio, has launched a collection of engagement tools powered by artificial…\n","protected":false},"author":2,"featured_media":636358,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[62,34158,49,48,237826,224279,224280,61,170573],"class_list":{"0":"post-636357","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-technology","8":"tag-ai","9":"tag-attractions-technology","10":"tag-ca","11":"tag-canada","12":"tag-exhibit-design","13":"tag-museum-suppliers","14":"tag-museum-technology","15":"tag-technology","16":"tag-visitor-experience"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/636357","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=636357"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/636357\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/636358"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=636357"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=636357"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=636357"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}