{"id":638104,"date":"2026-04-30T07:29:21","date_gmt":"2026-04-30T07:29:21","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/638104\/"},"modified":"2026-04-30T07:29:21","modified_gmt":"2026-04-30T07:29:21","slug":"its-just-been-a-privilege-to-work-here-winnipeg-free-press","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/638104\/","title":{"rendered":"\u2018It\u2019s just been a privilege to work here\u2019 \u2013 Winnipeg Free Press"},"content":{"rendered":"<p>Janet McMahon helped build Sport Manitoba from the ground up, without forgetting where she came from.<\/p>\n<p>The approach she took to her first job at Westman Sport to the inception of Sport Manitoba in 1996 to today as the organization\u2019s president and CEO, is straightforward.<\/p>\n<p>\u201cWhat stands out for me the most is Janet\u2019s passion for sport \u2014 her passion for sport from the perspective of, \u2018The athlete comes first,\u2019\u201d said Jeff Hnatiuk, the province\u2019s deputy minister of sport, culture, heritage and tourism.<\/p>\n<p>\u201cIn Janet\u2019s mind, it was always, \u2018What\u2019s best for the athlete?\u2019\u201d<\/p>\n<p>The Brandonite is retiring on Friday after 40-plus years dedicated to the growth and development of sports in Manitoba.<\/p>\n<p>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2026\/04\/4182726_web1_33807478_220628-SAFE-SPORT-MCMAHON-.JPG\" data-pswp- data-pswp-width=\"2048\" data-pswp-height=\"1300\"><br \/>\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2026\/04\/4182726_web1_33807478_220628-SAFE-SPORT-MCMAHON-.JPG\" alt=\"RUTH BONNEVILLE \/ FREE PRESS FILES&#13;&#10;                                A lifelong advocate for improving sport environment, retiring President and CEO of Sport Manitoba Janet McMahon helped take Safe Sport from a concept to law \u2014 the Manitoba government passed the Protecting Youth in Sports Act on April 1.\"\/><br \/>\n\t\t\t\t\t\t\t\t\t<\/a><\/p>\n<p>RUTH BONNEVILLE \/ FREE PRESS FILES<\/p>\n<p>&#13;<\/p>\n<p>A lifelong advocate for improving sport environment, retiring President and CEO of Sport Manitoba Janet McMahon helped take Safe Sport from a concept to law \u2014 the Manitoba government passed the Protecting Youth in Sports Act on April 1.<\/p>\n<\/p>\n<p>\u201cIt\u2019s a really strange position to be in,\u201d McMahon said.<\/p>\n<p>\u201cOn the one hand, I\u2019m leaving in a good place for me and I was able to do it on my own terms. From another perspective, you never think it\u2019s going to happen. The idea of not coming here (to Sport Manitoba) anymore, it\u2019s quite bizarre.\u201d<\/p>\n<p>McMahon grew up as a multi-sport athlete, like many, but quickly realized the ways organizations ran could be improved when she played Vincent Massey Vikings basketball. She watched firsthand how coaches Mike Hill and Stew Farnell laid the blueprint in their fight for equity for the girls\u2019 team.<\/p>\n<p>\u201cTheir whole empowerment of high school girls and what they were doing back then was quite forward thinking,\u201d McMahon said.<\/p>\n<p>\u201cWe didn\u2019t have a lot of equal programming back in those days. They fought hard so we got the same uniforms, trips, tournaments, all the things the guys\u2019 teams did.\u201d<\/p>\n<p>Following a standout high school career, Winnipeg Wesmen coach Tom Kendall recruited McMahon, and she played four years, winning three Great Plains Athletic Conference titles and two national bronze medals.<\/p>\n<p>After that, she ended up as a games co-ordinator for Westman Sport, which sparked her interest in the path she ultimately followed for the rest of her career.<\/p>\n<p>\u201cThe idea of not coming here (to Sport Manitoba) anymore, it\u2019s quite bizarre.\u201d<\/p>\n<p>Hnatiuk and McMahon connected when he was the recreation director in Melita. When he was appointed president and CEO of Sport Manitoba upon its inception \u2014 a merging of the Province of Manitoba Sport Directorate and the Manitoba Sports Federation \u2014 he knew he needed McMahon on board.<\/p>\n<p>McMahon proved her value to the organization from the start. She played a pivotal role in revamping and simplifying Sport Manitoba\u2019s funding model.<\/p>\n<p>Hnatiuk said her creative, outside-the-box thinking was instrumental in resolving major issues or challenges. What stood out most was that if she brought up an issue, she always came prepared with a solution.<\/p>\n<p>Six years after joining Sport Manitoba, following a secondment to help orchestrate the 1999 Pan Am Games in Winnipeg, McMahon was promoted to director of sport.<\/p>\n<p>Soon after, she started Sport Manitoba\u2019s LeadHERship conference. The program was focused on empowering women in coaching, management and administrative roles.<\/p>\n<p>And when Hnatiuk was appointed as president and CEO of the 2017 Canada Games, one of his first moves was to bring her over with him on a secondment from Sport Manitoba.<\/p>\n<p>\u201cDeveloping women leaders in sport was really important to Janet.\u201d<\/p>\n<p>While the Games historically have created major physical legacy projects, such as the Canada Games Sport For Life Centre in Winnipeg, McMahon saw a way to do more.<\/p>\n<p>\u201cDeveloping women leaders in sport was really important to Janet,\u201d Hnatiuk said. \u201cWe wanted to leave a legacy of people.<\/p>\n<p>\u201cWe wanted to bring young staff on, give them an experience, give them an opportunity and hope they stay in the community and are valuable contributors in sport or whatever job they may go to.\u201d<\/p>\n<p>Along with empowering the leaders McMahon directly trained, she wants to see the number of women coaching female teams continue to increase.<\/p>\n<p>\u201cOne of the fundamental challenges we still have is male coaches for female teams,\u201d McMahon said.<\/p>\n<p>\u201cSome of (the leagues) have made great strides \u2014 you see the soccer numbers and even the hockey numbers being closer.\u201d<\/p>\n<p>As McMahon\u2019s role grew, she always knew the importance of volunteers to make sports function and promoted volunteerism while volunteering her own time. She has served as convenor for the Corydon Community Centre basketball program, organizing Winnipeg Minor Basketball Association teams and coaching when necessary.<\/p>\n<p>\u201cShe\u2019s done the things the people on the ground level of sport delivery have done and are doing,\u201d said John Blacher, who stepped into McMahon\u2019s director of sport role when she was promoted.<\/p>\n<p>\u201cPeople that interact with her at that level probably don\u2019t know she\u2019s the president and CEO of Sport Manitoba.\u201d<\/p>\n<p>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2026\/04\/4182726_web1_220311-SUPERWOMAN-01.jpg\" data-pswp- data-pswp-width=\"2048\" data-pswp-height=\"1365\"><br \/>\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2026\/04\/4182726_web1_220311-SUPERWOMAN-01.jpg\" alt=\"Colin Slark \/ BRANDON SUN FILES&#13;&#10;                                McMahon delivered a keynote address back in 2022 for the Brandon Chamber of Commerce\u2019s Superwoman Conference. McMahon has been a lifelong advocate of equity in sports.\"\/><br \/>\n\t\t\t\t\t\t\t\t\t<\/a><\/p>\n<p>Colin Slark \/ BRANDON SUN FILES<\/p>\n<p>&#13;<\/p>\n<p>McMahon delivered a keynote address back in 2022 for the Brandon Chamber of Commerce\u2019s Superwoman Conference. McMahon has been a lifelong advocate of equity in sports. <\/p>\n<\/p>\n<p>For the past five years at the top of Sport Manitoba, McMahon hasn\u2019t changed the qualities that helped her get where she is.<\/p>\n<p>Sport Manitoba director of finance Laurel Read, who has known McMahon for 40-plus years, feels she completely excelled in the role.<\/p>\n<p>\u201cEveryone on our team feels seen, it doesn\u2019t matter who you are. Whether you are a director or whether you are the cleaners cleaning the building, she\u2019s got time for everyone,\u201d Read said.<\/p>\n<p>\u201cWhat you see is exactly what you get. She\u2019s extraordinary. There\u2019s no performance, no pretence. She is extremely warm, grounded, whether it\u2019s standing in front of a board or sitting with one of our staff that\u2019s struggling with personal issues or work issues.\u201d<\/p>\n<p>\u201cEverything she does, she does with gratitude, grace and professionalism,\u201d Read added.<\/p>\n<p>When McMahon started in her current role, she said her focus was internal on how Sport Manitoba could improve. She quickly realized that the most important job was to improve the provincial sport organizations.<\/p>\n<p>That didn\u2019t necessarily mean telling everyone what to do, but listening to what they need.<\/p>\n<p>\n\t\tWinnipeg Free Press | Newsletter\n\t<\/p>\n<p>\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2025\/12\/onsports-tile-1.jpg\" alt=\"Sign up for Mike McIntyre | On Sports\"\/><\/p>\n<p>\u201cPeople always talk about defining leadership. Well, leadership is often about listening and really understanding and hearing what people are telling you,\u201d McMahon said.<\/p>\n<p>\u201cI have learned to ask more questions so I can see all the facets of a situation, a debate or a program, versus me jumping to some kind of a conclusion and finding a solution.\u201d<\/p>\n<p>While she may have the ultimate say in a decision, she knows walking into a room with her mind made up is a mistake.<\/p>\n<p>A conversation around a boardroom with six differing opinions may move more slowly than it would if the leader simply put their foot down. But as an athlete, a coach and someone with a view of the bigger picture, McMahon encourages people not to shy away from that tension.<\/p>\n<p>\u201cWe talk about sport being a positive experience. Well, sometimes you learn more from the tension and friction \u2014 the sandpaper \u2014 than you do from the positive experience. We always say we can learn more from losing than winning,\u201d she said.<\/p>\n<p>\u201cWe have this idealistic view of what sport is. Sometimes people learn more from those negative experiences\u2026 things they\u2019d do differently the next time.\u201d<\/p>\n<p>Listening to people amidst challenging, sensitive conversations around the treatment of athletes was incredibly important late in her career.<\/p>\n<p>\u201cWe talk about sport being a positive experience. Well, sometimes you learn more from the tension and friction \u2013 the sandpaper \u2013 than you do from the positive experience.\u201d<\/p>\n<p>In recent years, McMahon helped take Safe Sport from a concept \u2014 a few recommendations for coaches to create a safer environment \u2014 to law.<\/p>\n<p>The Manitoba government passed the Protecting Youth in Sports Act on April 1, mandating all provincial sport organizations follow policies, including coach screening, the rule of two, independent third-party review of maltreatment complaints and more.<\/p>\n<p>It\u2019s a perfect example of her ability to listen to individuals with their boots on the ground, provide solutions to major issues and work with high-level officials to facilitate a change with the athlete experience at the forefront.<\/p>\n<p>\u201cHer contributions have been so far-reaching and have impacted so many over the 40-plus years,\u201d Hnatiuk said. \u201cSport in Manitoba is in a much better place because of Janet and what she\u2019s done.\u201d<\/p>\n<p>In 2022, McMahon was diagnosed with amyotrophic lateral sclerosis (ALS), a neurodegenerative disease that kills nerve cells and impairs voluntary muscle control. She suspects she had it longer, but had started testing during the COVID-19 pandemic, which delayed the diagnostic process.<\/p>\n<p>It was certainly tough to come to terms with, as ALS comes with a diagnostic life expectancy of three to five years. But McMahon was determined to deliver on all the tasks she committed to, even right up to this week, as she\u2019s tying up loose ends on projects she doesn\u2019t want to leave unfinished.<\/p>\n<p>\u201cI\u2019ve loved what I\u2019ve been doing, and it helped me focus my attention on the things I thought mattered more than a disease.\u201d<\/p>\n<p>\u201cThis is a disease that you don\u2019t know what the progression will be. Technically, I\u2019ve probably beaten some odds,\u201d McMahon said.<\/p>\n<p>\u201cI didn\u2019t want it to define me, but in some ways, the job helped me focus outwardly, not focus on being ill. I\u2019ve loved what I\u2019ve been doing, and it helped me focus my attention on the things I thought mattered more than a disease.\u201d<\/p>\n<p>McMahon empowered thousands of people united by the common goals of creating lasting memories and positive experiences in sport, and countless more indirectly through her work.<\/p>\n<p>Moving forward, McMahon is excited to spend more time at her cabin, and with her family, which includes husband Laurie Penton and sons Connor and Erik.<\/p>\n<p>\u201cThere were so many experiences and so many people that, when you reflect back, it\u2019s just been a privilege to work here,\u201d McMahon said.<\/p>\n<p>\u201cFrom all the challenges to all the celebrations, it\u2019s really the relationships that mean the most.\u201d<\/p>\n<p style=\"text-align: right;\">\u2014 The Brandon Sun<\/p>\n","protected":false},"excerpt":{"rendered":"Janet McMahon helped build Sport Manitoba from the ground up, without forgetting where she came from. The approach&hellip;\n","protected":false},"author":2,"featured_media":638105,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[194296],"tags":[49,48,22073],"class_list":["post-638104","post","type-post","status-publish","format-standard","has-post-thumbnail","category-winnipeg","tag-ca","tag-canada","tag-winnipeg"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/638104","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=638104"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/638104\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/638105"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=638104"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=638104"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=638104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}