{"id":64069,"date":"2025-08-12T13:34:12","date_gmt":"2025-08-12T13:34:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/64069\/"},"modified":"2025-08-12T13:34:12","modified_gmt":"2025-08-12T13:34:12","slug":"cash-carrys-animated-wordmark-for-other-matches-the-flow-and-pour-of-a-bottle-of-wine","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/64069\/","title":{"rendered":"Cash &#038; Carry\u2019s animated wordmark for Other matches the flow and pour of a bottle of wine"},"content":{"rendered":"<p data-block-key=\"1t1fp\">When in motion \u2013 and particularly when it\u2019s also flipped on its head \u2013 the wordmark mirrors the flow of a bottle of wine, matching its seesaw pour and liquid body. As the wordmark holds such character, Beatriz says that they decided to pair it with a \u201cvery complete but fairly clean type family that didn\u2019t feel overpowering, complemented the logo well, but still has a level of interest to it to allow us to make type-only applications\u201d.<\/p>\n<p data-block-key=\"5aj07\">As a companion to the fresh identity, Beatriz and the team recently created a zine, something that felt like a \u201cnatural progression\u201d for the brand, says Beatriz, reflecting its spirit of connection. With a core tri-colour palette of red, blue and yellow, finished on an off-white backdrop, the zine has an earthy, down-to-earth feel compared to other \u201cluxury\u201d alcohol supplements. This is ensured by the zine\u2019s production, being printed via Risograph. Usually a \u201cself-funded artist\u201d print method, Beatriz found it refreshing to use the medium for a client project, especially in the context of \u201ca design world that is going more and more corporate and digital\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"When in motion \u2013 and particularly when it\u2019s also flipped on its head \u2013 the wordmark mirrors the&hellip;\n","protected":false},"author":2,"featured_media":64070,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[76,354,355,49,48,356,75],"class_list":["post-64069","post","type-post","status-publish","format-standard","has-post-thumbnail","category-arts-and-design","tag-arts","tag-arts-and-design","tag-artsanddesign","tag-ca","tag-canada","tag-design","tag-entertainment"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/64069","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=64069"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/64069\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/64070"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=64069"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=64069"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=64069"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}