{"id":642797,"date":"2026-05-02T10:07:12","date_gmt":"2026-05-02T10:07:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/642797\/"},"modified":"2026-05-02T10:07:12","modified_gmt":"2026-05-02T10:07:12","slug":"womens-sports-are-booming-in-toronto-with-fans-at-the-centre","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/642797\/","title":{"rendered":"Women\u2019s sports are booming in Toronto with fans at the centre"},"content":{"rendered":"<p class=\"mb-4 text-lg md:leading-8 break-words\">The AFC Toronto logo soared high, dancing in the wind outside city hall Friday afternoon as players joined Mayor Olivia Chow to raise the team\u2019s flag\u00a0ahead of its first home game of the season.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">AFC Toronto\u2019s CEO, Helena Ruken said she\u2019s excited for the team to be back playing at home with a crowd of fans.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">\u201cMy favourite part of the games is actually after the match when I see all the girls lined up along the rails and our amazing players being there and signing every scarf, their hands\u2026\u201dshe told CBC Toronto after the raising.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">AFC Toronto is fresh off the heels of a 3-2 win over the Vancouver Rise FC. The first-game win is a slice of redemption, as the last time the matchup competed was at the NSL championship last spring \u2014 <a data-yga=\"{\" ylinkelement=\"\" href=\"https:\/\/www.cbc.ca\/sports\/soccer\/afc-toronto-vancouver-rise-fc-nsl-final-nov-15-9.6979302\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"elm:link;elmt:article_link;slk:Vancouver captured the title;itc:0;sec:content-canvas\" class=\"link \">Vancouver captured the title<\/a> after Toronto gave up a one-goal lead. The soccer team will face the Halifax Tides at BMO Field on Sunday.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">It\u2019s yet another milestone in what\u2019s been an eventful past few weeks for Toronto women\u2019s sports teams, which have seen an outpour of support and enthusiasm from fans.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">The Toronto Tempo had its <a data-yga=\"{\" ylinkelement=\"\" href=\"https:\/\/www.cbc.ca\/sports\/basketball\/toronto-tempo-wnba-preseason-opener-connecticut-sun-9.7182510\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"elm:link;elmt:article_link;slk:first-ever game on Wednesday;itc:0;sec:content-canvas\" class=\"link \">first-ever game on Wednesday<\/a> at Coca-Cola Coliseum. Though the pre-season tipoff resulted in a 83-78 loss to the Connecticut Sun, the Tempo\u2019s debut saw an electric sellout crowd of 8,210 and long lines at merch stands.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">The Hamilton-born-and-raised guard for the Tempo, Tia Nurse, scored the team\u2019s first bucket.\u00a0 And, despite the loss, the crowd greeted the final buzzer with a standing ovation.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">The Toronto Sceptres <a data-yga=\"{\" ylinkelement=\"\" href=\"https:\/\/www.cbc.ca\/sports\/hockey\/pwhl\/pwhl-ottawa-charge-toronto-sceptres-april-25-9.7172902\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"elm:link;elmt:article_link;slk:fell short of a playoff spot;itc:0;sec:content-canvas\" class=\"link \">fell short of a playoff spot<\/a> in the Professional Women\u2019s Hockey League (PWHL) after a shutout game by the Ottawa Charge in April. Attendance for PWHL games this season increased 62 per cent from the league\u2019s inaugural season.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Ruken said the women\u2019s professional sports teams in the city share the same goal of giving athletes a place to play in Canada, so they work to support each other. For example, she said Tempo players attend AFC Toronto games.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">\u201cWe lift each other up,\u201d she said.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">New teams bring new opportunities, experts say<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">The city\u2019s women\u2019s sports teams are relatively new to the city, which could be a draw for sports fans, said Alyson Walker, a board member for WISE Toronto, a professional network for women in sport.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">She said it&#8217;s a way for people who are new to the sports world to become a fan of a team and makes existing sports-lovers feel like they\u2019re getting in on the ground floor of what could become a long-standing institution.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">\u201cWhat you find with a lot of fans \u2026 is this sense of ownership [over the team] because they were part of building fandom. They were part of going to first games,\u201d she said.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">The teams\u2019 popularity could have lasting effects across the city, according to Cheri Bradish, a professor of sports marketing at Toronto Metropolitan University. She said their success could lead to more sports infrastructure in the city, an increase in sports programming and open doors for more women to work in the industry.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">\u201cIt creates that, \u2018If you see it, you can be it\u2019 attitude,\u201d she said.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">\u201cIt creates, hopefully, participants and athletes, who really can see sport as an opportunity and avenue for growth and a professional career, which [it] hasn&#8217;t been in the past,\u201d said Bradish.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">While the hype around Toronto women\u2019s sports is growing, there\u2019s been a push recently to make sure their representation in, and access to, spaces keeps up.<\/p>\n<p><img alt=\"Teresa Resch, president of the Toronto Tempo, speaks at a news conference at Coca-Cola Coliseum announcing a new training facility and community recreation hub, on April 17, 2026.\" loading=\"lazy\" width=\"960\" height=\"640\" decoding=\"async\" data-nimg=\"1\" class=\"rounded-lg\" style=\"color:transparent\" src=\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2026\/05\/f32d11b85d848701e19f26b844995a0b.jpeg\"\/><\/p>\n<p>The new practice facility for The Toronto Tempo practice facility will be built on an \u201cunderused\u201d parking lot at Exhibition place, the team&#8217;s president Teresa Resch and other officials announced at Coca-Cola Coliseum on April 17. (Oksana Shtohryn\/CBC)<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Toronto Sceptres fans are <a data-yga=\"{\" ylinkelement=\"\" href=\"https:\/\/www.cbc.ca\/news\/canada\/toronto\/toronto-sceptres-branding-coca-cola-coliseum-9.7180074\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"elm:link;elmt:article_link;slk:calling for the team to have more representation;itc:0;sec:content-canvas\" class=\"link \">calling for the team to have more representation<\/a> in the decor at the team\u2019s home barn, the Coca-Cola Coliseum. Along with the Tempo, the team also shares the arena with The Toronto Marlies \u2014 AHL farm team for the men\u2019s professional hockey team, the Toronto Maple Leafs.\u00a0The rink\u2019s decor heavily features The Toronto Marlies, including their logo which is displayed on centre ice.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">City making moves to better centre women&#8217;s sports franchises<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Ward 10 Coun. Ausma Malik, who is also chair of the Exhibition Place board of governors, moved a motion in April aimed at\u00a0&#8220;better [recognizing] women\u2019s sports in Toronto and at Exhibition Place,&#8221; by pushing for leaseholders at Coca-Cola Coliseum and BMO Field to display memorabilia and logos of the women\u2019s teams.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">&#8220;It\u2019s important to me that women and girls see themselves reflected in the highest levels of competition and that includes in the arenas in which they play,&#8221; Malik said in a statement following the motion\u2019s announcement, which council passed in April.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Malik, along with Toronto Mayor Olivia Chow and Toronto Tempo executives, recently <a data-yga=\"{\" ylinkelement=\"\" href=\"https:\/\/www.cbc.ca\/sports\/basketball\/toronto-tempo-practice-facility-exhibition-place-9.7168175\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"elm:link;elmt:article_link;slk:announced a new practice facility;itc:0;sec:content-canvas\" class=\"link \">announced a new practice facility<\/a> for the basketball team at Exhibition Place. The facility, which will include two WNBA courts, sports medicine and performance areas and player lounges, is set to open in time for the 2028 season.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Walker said as the franchises continue to thrive there will likely be more investments leading to women&#8217; s teams getting their own infrastructure.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">\u201cI think the pain that we&#8217;re seeing and the challenge we&#8217;re seeing is a short term challenge,\u201d she said.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">\u201cWe talked a lot, even in the last few years about potential &#8230; and I think we can now all say confidently that potential has become actuality,\u201d said Walker.<\/p>\n","protected":false},"excerpt":{"rendered":"The AFC Toronto logo soared high, dancing in the wind outside city hall Friday afternoon as players joined&hellip;\n","protected":false},"author":2,"featured_media":642798,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[194291],"tags":[49,48,3458,126948,39450,3302,746,38658,133138,45963,4143],"class_list":["post-642797","post","type-post","status-publish","format-standard","has-post-thumbnail","category-toronto","tag-ca","tag-canada","tag-connecticut-sun","tag-olivia-chow","tag-sports-fans","tag-toronto","tag-toronto-maple-leafs","tag-toronto-marlies","tag-toronto-sceptres","tag-toronto-tempo","tag-womens-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/642797","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=642797"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/642797\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/642798"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=642797"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=642797"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=642797"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}