{"id":645609,"date":"2026-05-03T18:56:08","date_gmt":"2026-05-03T18:56:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/645609\/"},"modified":"2026-05-03T18:56:08","modified_gmt":"2026-05-03T18:56:08","slug":"dollar-tree-named-entitlement-sponsor-for-new-englands-only-nascar-cup-series-race-news","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/645609\/","title":{"rendered":"Dollar Tree Named Entitlement Sponsor for New England\u2019s Only NASCAR Cup Series Race | News"},"content":{"rendered":"<p><a href=\"https:\/\/www.speedwaymotorsports.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Speedway Motorsports<\/a> and <a href=\"https:\/\/www.dollartree.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Dollar Tree<\/a> officials announced today the value retailer has been named entitlement sponsor of the <a href=\"https:\/\/www.nascar.com\/news\/nascar-cup-series\/\" rel=\"nofollow noopener\" target=\"_blank\">NASCAR Cup Series<\/a> (NCS) race at <a href=\"https:\/\/www.nhms.com\/\" rel=\"nofollow noopener\" target=\"_blank\">New Hampshire Motor Speedway<\/a> (NHMS) and Official Value Retailer of Speedway Motorsports.<\/p>\n<p>The <a href=\"https:\/\/www.nhms.com\/events\/nascar-cup-series\/\" rel=\"nofollow noopener\" target=\"_blank\">Dollar Tree 301<\/a> will take place at 3 p.m. on Sunday, Aug. 23 at NHMS. As the only annual NCS race in New England, the Dollar Tree 301 at \u201cThe Magic Mile\u201d will be broadcast worldwide on USA Network, PRN and SiriusXM NASCAR Radio.<\/p>\n<p>\u201cNASCAR fans are some of the most passionate consumers in sports, and partnering with Speedway Motorsports provides a powerful opportunity to connect with them in a meaningful way,\u201d said Mike Creedon, Chief Executive Officer, Dollar Tree. \u201cWe see this partnership and our race entitlement at New Hampshire Motor Speedway as an invitation for fans to experience the value, convenience and discovery that only Dollar Tree can offer. Just as the sport thrives on teamwork and dedication to deliver for its fans, our more than 150,000 associates across the country share that same drive to deliver excellence every day for our customers.\u201d<\/p>\n<p>In addition to adding their name to New England\u2019s only NCS race, Dollar Tree has branded the \u201c<a href=\"https:\/\/www.nhms.com\/value\/\" rel=\"nofollow noopener\" target=\"_blank\">More Fun. More Value<\/a>\u201d pages across all track websites in the Speedway Motorsports family as well as a ticket offer that includes a $10 Dollar Tree gift card with a purchase of at least two tickets. Dollar Tree will activate in Speedway Motorsports Fan Zones with feature appearances from NCS drivers Erik Jones and John Hunter Nemechek of <a href=\"https:\/\/www.legacymotorclub.com\/\" rel=\"nofollow noopener\" target=\"_blank\">LEGACY MOTOR CLUB<\/a>.<\/p>\n<p>\u201cWe\u2019re thrilled to put Dollar Tree\u2019s name on our NASCAR Cup Series race,\u201d said New Hampshire Motor Speedway Executive Vice President and General Manager David McGrath. \u201cAttending a NASCAR race at New Hampshire Motor Speedway is the best value in pro sports, and our team strives to provide a top-notch experience with convenient options for race fans to make memories without breaking the bank. We can\u2019t think of a better partner than Dollar Tree to join us in that mission. We look forward to welcoming veteran race fans to the Dollar Tree 301 as well as those discovering NASCAR for the first time \u2013 they\u2019re sure to be race fans by the time that checkered flag waves.\u201d<\/p>\n<p>Through the partnership, Dollar Tree will activate through a series of NHMS assets, including VIP hospitality throughout race weekend for customers, vendors and associates, venue signage and branding, the opportunity to name the Grand Marshal and Honorary Starter for the race and exclusive promotional rights.<\/p>\n<p>Dollar Tree has proven to be a true supporter of the sport, also serving as a partner of LEGACY MOTOR CLUB, which is owned by seven-time NCS champion, Hall of Famer and three-time NHMS winner Jimmie Johnson. As a primary partner, Dollar Tree anchors select race weekends with high-impact paint schemes on cars for both Jones and Nemechek, extending its brand from the track to fans nationwide.<\/p>\n<p>\u201cThis partnership reflects the momentum we\u2019re building with Dollar Tree,\u201d said Johnson. \u201cDollar Tree stepping into an entitlement role at New Hampshire Motor Speedway with Speedway Motorsports speaks to their belief in the sport and the fans \u2013 they are committed. Dollar Tree has been an incredible partner to LEGACY MOTOR CLUB with their full sponsorship of the Nos. 42 and 43 \u2013 they want to be in our sport long term, and I\u2019m honored to be in business with them.\u201d<\/p>\n<p>This summer\u2019s Dollar Tree 301 will be the 55th NCS race at the flat 1.058-mile oval and one of three <a href=\"https:\/\/www.nascar.com\/\" rel=\"nofollow noopener\" target=\"_blank\">NASCAR<\/a> races at \u201cThe Magic Mile\u201d from Aug. 21-23. A critical stop on the schedule, the Dollar Tree 301 will be one of the final chances for drivers to earn enough points to secure a spot in The Chase. It will be preceded on <a href=\"https:\/\/www.nhms.com\/events\/doubleheader-saturday\/\" rel=\"nofollow noopener\" target=\"_blank\">Doubleheader Saturday<\/a> by the Team EJP 175 <a href=\"https:\/\/www.nascar.com\/news\/nascar-craftsman-truck-series\/\" rel=\"nofollow noopener\" target=\"_blank\">NASCAR CRAFTSMAN Truck Series<\/a> (NCTS) race (1:30 p.m.) and the Mohegan Sun 100 <a href=\"https:\/\/www.nascar.com\/whelen-modified-tour\" rel=\"nofollow noopener\" target=\"_blank\">NASCAR Whelen Modified Tour<\/a> (NWMT) race (4:30 p.m.).<\/p>\n<p>Tickets:<\/p>\n<p>For tickets and camping for New England\u2019s only NCS weekend, featuring the Dollar Tree 301 NCS race, Team EJP 175 NCTS race, Mohegan Sun 100 NWMT race and SIG SAUER Academy Dirt Duels, fans should visit <a href=\"https:\/\/www.nhms.com\/events\/nascar-cup-series\/tickets\/\" rel=\"nofollow noopener\" target=\"_blank\">NHMS.com<\/a> or call 833-4LOUDON. Tickets for kids 12 and under are just $10 on Sunday, free on Doubleheader Saturday and start at $10 on Friday.<\/p>\n<p>Follow Us:<\/p>\n<p>Keep track of all of New Hampshire Motor Speedway\u2019s events by following on <a href=\"https:\/\/www.facebook.com\/nhmotorspeedway\" rel=\"nofollow noopener\" target=\"_blank\">Facebook<\/a>\u00a0(@NHMotorSpeedway), <a href=\"https:\/\/x.com\/NHMS\" rel=\"nofollow\">X<\/a>\u00a0(@NHMS) and <a href=\"https:\/\/www.instagram.com\/nhms\/\" rel=\"nofollow noopener\" target=\"_blank\">Instagram<\/a>\u00a0(@NHMS). Keep up with all the latest information on the speedway <a href=\"https:\/\/www.nhms.com\/\" rel=\"nofollow noopener\" target=\"_blank\">website<\/a>\u00a0(NHMS.com) and mobile app.<\/p>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"Speedway Motorsports and Dollar Tree officials announced today the value retailer has been named entitlement sponsor of the&hellip;\n","protected":false},"author":2,"featured_media":645610,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[446],"tags":[15575,15573,15574,15564,15559,15561,49,15530,48,15558,15579,15571,15578,15552,15563,15577,15576,15569,15540,15541,15515,15518,15581,15514,15512,15543,15544,15513,15542,15560,15527,15565,15536,15525,15526,15521,15582,15545,12716,634,15529,15539,15533,15534,7576,15532,15584,15522,15551,15505,15510,15508,15523,15524,15511,15509,15507,15550,15506,15537,15528,15568,15567,15580,15519,15517,582,15546,15566,15555,15556,15557,15516,82,15547,15548,15520,15583,15531,15562,15570,15554,15572,15553,15538,15535,15549,723],"class_list":["post-645609","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nascar","tag-act-invitational","tag-american-canadian-tour","tag-american-canadian-tour-invitational","tag-bandoleros","tag-bob-bahre","tag-bruton-smith","tag-ca","tag-camping-world-truck-series","tag-canada","tag-david-mcgrath","tag-extreme-chunkin","tag-f-w-webb-100","tag-gift-of-lights","tag-gokarts","tag-granite-state-legends-cars","tag-hin","tag-hot-import-nights","tag-ism-connect-301","tag-kn-pro-series-east","tag-live-free-and-race","tag-louden","tag-loudon","tag-loudon-classic","tag-loudon-new-hampshire","tag-loudon-raceway","tag-loudon-road-race-series","tag-loudon-roadrace-series","tag-loudon-speedway","tag-lrrs","tag-marcus-smith","tag-mencs","tag-moat-mountain-road-course-series","tag-mods","tag-monster-energy-nascar-cup-series","tag-monster-energy-series","tag-motor-speedway","tag-motorcycle-week","tag-motorcycles","tag-motorsports","tag-nascar","tag-nascar-camping-world-truck-series","tag-nascar-kn-pro-series-east","tag-nascar-whelen-modified-series","tag-nascar-whelen-modified-tour","tag-nascar-xfinity-series","tag-ncwts","tag-new-england-half-marathon","tag-new-hampshire-international-speedway","tag-new-hampshire-karting-association","tag-new-hampshire-motor-speedway","tag-new-hampshire-raceway","tag-new-hampshire-speedway","tag-nh","tag-nh-motor-speedway","tag-nh-raceway","tag-nh-speedway","tag-nhis","tag-nhka","tag-nhms","tag-nwmt","tag-nxs","tag-overtons-200","tag-overtons-300","tag-pumpkin-chunkin","tag-racetrack","tag-raceway","tag-racing","tag-scca","tag-sign-works-oval-series","tag-smi","tag-speedway-motorsports","tag-speedway-motorsports-incorporated","tag-speeedway","tag-sports","tag-sports-car-club-of-america","tag-sports-car-club-of-america-new-england-region","tag-the-magic-mile","tag-tough-mudder","tag-truck-series","tag-u-s-legend-cars-international","tag-united-site-services-70","tag-united-states-classic-racing-association","tag-unoh-175","tag-uscra","tag-whelen","tag-whelen-modified-tour","tag-world-karting-association","tag-xfinity-series"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/645609","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=645609"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/645609\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/645610"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=645609"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=645609"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=645609"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}