{"id":646220,"date":"2026-05-04T01:44:08","date_gmt":"2026-05-04T01:44:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/646220\/"},"modified":"2026-05-04T01:44:08","modified_gmt":"2026-05-04T01:44:08","slug":"fitbit-air-everything-you-need-to-know-about-the-next-fitbit","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/646220\/","title":{"rendered":"Fitbit Air: Everything You Need To Know About The Next Fitbit"},"content":{"rendered":"

A new era of Fitbit<\/a> is about to begin, with the Fitbit Air. This is a screen-free tracker, and the first major new Fitbit hardware series since Google acquired Fitbit in 2021.<\/p>\n

It\u2019s a big change that should give many people confidence to buy back into the brand again. But this is a little different to anything Fitbit has made, at least since its very earliest days.<\/p>\n

Google may announce the Fitbit Air within days, but here\u2019s what\u2019s known about it so far.<\/p>\n

Fitbit Air Leaks<\/p>\n

In an unusual move, Google commissioned basketball player Steph Curry to promote the as-yet unannounced band on his social channels. There was an ad post on Instagram, but there\u2019s further proof the sports star actually wore it in the weeks before his post.<\/p>\n

This gives us almost as good a view on what the band looks like as a full reveal would. And it\u2019s not all that different to other screen-free wearables other than having what looks like a slimmer-than-most sensor module.<\/p>\n

Fitbit Air Release Date<\/p>\n

The best clue as to when the Fitit Air is out comes from Droid Life<\/a>, which claims May 16 is the device\u2019s launch date.<\/p>\n

As this is a Saturday, it seems more likely this is when the tracker will start shipping. It could be announced then too, or may get its grand unveil some days beforehand.<\/p>\n

Fitbit Air Price<\/p>\n

The Fitbit Air is expected to cost $99, matching the recommended price of the Fitbit Inspire 3<\/a>.<\/p>\n

You could of course argue the Air has less going on, given the Inspire has both similar health sensors and a screen. But a new set of economic standards have been established for this category. For now at least, it looks like the Fitbit Air will be highly competitive.<\/p>\n

Fitbit Air colors<\/p>\n

There are likely to be three colours of Fitbit Air, and here I\u2019m talking about the shades of the central unit itself.<\/p>\n

They are dubbed Obsidian, Lavender, and Berry. The first two are pretty easy to picture: the black one and a purple-lilac one. Based on what the Google Pixel-series phones look like, you can expect the Berry Fitbit Air to be a red-pink color tracker.<\/p>\n

For a tracker of this style, it\u2019s a healthy array of options. The central unit is usually mostly hidden behind the strap.<\/p>\n

Fitbit Ace Accessories And Straps<\/p>\n

Google is going to offer a whole stash of Fitbit Air straps, which will effectively determine the visual personality of the tracker. And its feel, of course.<\/p>\n

These are subbed Performance, Active, Elevated, and Metal Mesh. You can already guess what these will offer because the same wording is used for the Pixel Watch<\/a> series straps is similar.<\/p>\n

In that family Active bands are silicone-like fluoroelastomer, Performance straps are woven fabric \u2014 these tend to be very comfortable and very flexible in terms of fit.<\/p>\n

Elevated straps aren\u2019t part of Google\u2019s current line-up, but the naming suggests they may be more upmarket, lifestyle-leaning designs that have a less sporty-looking appearance. Metal Mesh speaks for itself. It\u2019s likely to be a fairly fine mesh, perhaps made of stainless steel, that conforms fairly well to the wrist\u2019s contours.<\/p>\n

The strap you pick is likely to have a significant on the initial Fitbit Air outlay. For reference the Pixel Watch metal mesh-style band costs $129.99 on its own.<\/p>\n

Google\u2019s big rebrand<\/p>\n

One other element of the Fitbit Air launch is more of wider indicator of what Google thinks of the Fitbit brand. It looks like Fitbit Premium<\/a> is about to be renamed Google Health Premium.<\/p>\n

That the Fitbit Air will apparently come with a $99.99 starting price suggests the subscription likely won\u2019t be mandatory for the basics. But it further nudges the Fitbit name into a tighter niche of lower-tech wearables, and downgrades the brand as the fitness specialist within the wider Google family.<\/p>\n

It does make sense, though. Should a Pixel Watch really be tied to a Fitbit subscription when the Fitbit brand really isn\u2019t what it once was \u2014 in part thanks to Google?<\/p>\n

The ongoing future of Fitbit remains to be seen but the Fitbit Air proves there are still some years left in it.<\/p>\n

This article was originally published on Forbes.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"A new era of Fitbit is about to begin, with the Fitbit Air. This is a screen-free tracker,…\n","protected":false},"author":2,"featured_media":646221,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[49,48,240552,192,12467,61,240553],"class_list":["post-646220","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-ca","tag-canada","tag-fitbit-air","tag-google","tag-steph-curry","tag-technology","tag-the-fitbit-air"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/646220","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=646220"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/646220\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/646221"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=646220"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=646220"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=646220"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}